Marketing Manager
Lombard, Illinois, Us
Manage the development and execution of strategic marketing programs, tools, and collateral in support of the sales and retention goals for First Transit and First Vehicle Services. Ensure the marketing goals and growth objectives are achieved through managing branding, campaigns, lead flow and follow-up communications.Develops and executes marketing activities, campaigns, and collateral that are in alignment with the strategic direction of the company.Leads team in trade show, conference and event planning, coordination and execution.Represents marketing in the RFP process as needed. This includes but is not limited to pre-proposal meetings, proposal development assistance, photography, capturing quotes and video, strategy and structure around RFP and interviews, presentation preparation and other assistance as needed.Develops market approach and identifies goals and objectives of each service. Recommends, develops, and executes communication/marketing/public relations strategies to achieve intended results for each targeted service. Recommends and new markets and targeting strategy by growth potential.