Mark serves as Chief Marketing Officer at Hilton. He and his global team inspire over 200 million customers each year to explore, experience, and fall in love with the Hilton portfolio of over 8,300 hotels across 24 brands in 138 countries and territories. In this role, Mark leads the global team responsible for brand and performance marketing including content and creative, media and social media, customer insights, CRM and personalization, and digital channel retailing. This brand-led, customer-obsessed, insight-driven team collaborates on integrated programs, campaigns, and partnerships that drive engagement and accelerate commercial performance. Mark and his team created Hilton’s disruptive, enduring brand platform – “Hilton. For the Stay.” and the award-winning “It Matters Where You Stay” campaign.For over 13 years Mark has led Hilton Honors, Hilton’s award-winning guest loyalty program. He led the repositioning and rebranding of Hilton Honors transitioning it from a 25-million-member frequent guest program in 2010 to a “club for all stayers” with over 200 million members.Mark’s team is responsible for Hilton’s global network of category-leading partners including American Express, Live Nation, The GRAMMYs, and McLaren Racing as well as the management of a global portfolio of co-branded credit cards. Mark is regularly interviewed as a thought leader and subject matter expert for major publications (such as The Wall Street Journal, CNBC, Adweek, Ad Age, Forbes, Billboard, and USA Today), has appeared on international TV programs, podcasts, and blogs, and has been included in books and trade publications. He is a frequent keynote speaker and panelist including at the Cannes Festival of Creativity, CES, Billboard Magazine, Pollstar, and Millennial 2020 events and at universities including Yale, New York University, and Cornell. Mark has been named to the Forbes Entrepreneurial CMO 50 list, recognized as an AdWeek Brand Genius and Billboard Branding Power Player, and has served as a juror for the Clio Awards. During his time at Hilton, his teams have been recognized with Adage, Webby, and Clio Awards, J. D. Power top rankings, and The Points Guy awards among others.Mark joined Hilton from MarketBridge, a sales and marketing strategy consulting firm and prior to that consulted for PricewaterhouseCoopers (PwC). He graduated from the University of Maryland's Robert H. Smith School of Business with degrees in marketing and finance.