Manage automotive product development, marketing, packaging, and contract packaging. Develop product strategy to increase market penetration. Increase product distribution in wholesale sector. Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion. Works with customers to determine their needs and interests. Develops a private label packaging strategy to increase volume. Design and develop quart packaging line. Determine future packaging strategies. Foster a high level of customer service.

In consecutive leadership roles, I led teams to direct sales and marketing initiatives and executed operational projects from conception through completion to improve operational processes and increase sales. I managed business account relations and ensured efficient and transparent communication for all accounts using Outlook and SalesForce.• Introduced blended lubricants to over 100 potential distributors by using a customer-focused market penetration strategy.• Built a distributer pipeline for a national account with over 300 locations by proactively managing end-user sales feedback and continuously revamping sales effectiveness strategies.• Led the creation of a go-to-market strategy to successfully acquire new product bulk lubricant distributor accounts, establishing positive and transparent business partnerships.• Collaborated with HR to recruit and retain top-tier talent.• Reduced construction cost 15% by leading multi-bid contract negotiations.• Executed several complex projects, including designing a new lubricant blending system, safety programs, and packaging procedures.• Orchestrated the development of a hand sanitizer plant during the COVID-19 pandemic.• Created a cost model to analyze vendor prices, determine target costs and margins, and attain price and profit objectives.

As the Regional Sales Manager, I directed business, sales, and marketing development strategies. I led a collaborative team to increase sales, facilitate new business partnerships, and manage a $20M budget. I guided talent development and performance management initiatives to recruit and train top sales team members.• Collaborated with marketing to research untapped markets and build the brand, establishing a robust pipeline of new prospects.• Increased sales 15% through the creation and implementation of inspiring campaigns to reach new markets.• Pioneered an innovative CRM process that improved customer business relationships and boosted existing customer sales growth by 10%.• Established a supportive work culture with diverse staff by listening to individual needs and developing departmental best practice policies.

I began as Sales Manager for Poma Holding Company, which was bought by Flyers energy during my tenure. During the acquisition of Poma Holding Company by Flyers Energy, I oversaw the smooth transition and implementation of sales and marketing operations and CRM systems. I guided overall product marketing strategies, product development initiatives and implemented talent growth initiatives to rebuild and train an effective 10-person sales team.• Grew customer base by 97%, increasing account value from $2 million to $4 million.• Maintained 98% of sales accounts after Flyers acquisition by leveraging customer relationships and cultivating open and transparent customer communication.• Analyzed capability gaps to improve sales strategy execution, resulting in a 10% increase in automotive, a 15% increase in fuel fleet segment sales, and a 10 % increase in automotive lubricant sales.• Increased lubricant profits 12% by creating and driving new product rollouts, including private brand lubricant, which grew 177% in the first year.• Navigated market trends and competitors by developing initiatives that grew business partnerships by 22%.

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At this company, I oversaw marketing and sales strategies designed to generate revenue, increase reach, acquire new business, and grow existing customer sales. I led sales teams, assessed capability gaps, and devised internal professional development plans to elevate staff performance to the next level.• Reacquired $80K in small automotive accounts, averaging 14 recouped accounts per month by rebuilding sales pipelines and reengaging with former clients in collaboration with executives and key stakeholders.• Negotiated the acquisition of a 350K gallons of quick lube chain.• Boosted overall sales by $500K by researching untapped markets and creating effective marketing strategies to penetrate new business.