🧑🏻‍💻 Mark Wright Email & Phone Number

United Kingdom

United Kingdom

London Area, United Kingdom

London, United Kingdom

First, lots of building new businesses for National General, from the ground up.Then, Allstate buys National General, so we're mostly doing the same things as before, but with more blue.Lately, building and incubating new things that aren't insurance related and for ourselves.

London, United Kingdom

Lanterne Rouge allows me to provide businesses, large and small, with the benefit of my experience. My current focus is on start-ups, allowing me to use my entrepreneurial side to its fullest.

London, United Kingdom

London, United Kingdom

Richmond, London

VPAR are a market leading golf app; score entry, GPS and stat analysis help to improve every golfer’s game. I’m helping them to build their international team, work in more agile, focussed ways across the whole business, and target their marketing in the most effective ways.

Richmond, London

Givergy help fundraisers raise more through their online auctions, managed events, and their hospitality ticket resale platform. Starting with getting them to understand the goal of their business in the short and medium term. That has led on to how that goal affects their product development, marketing positioning and how best to structure their teams in the UK. I’ve also been advising them on the user experience and structure of their various websites.

London, United Kingdom

MalibuResponsible for leading the team shooting 2015’s campaign in the US and Europe. A pitch win started with the development of Malibu’s, global playbook, which led to ‘Best Summer Ever’ - a YouTube series featured by Google as a case study in how to create and target content.LucozadeA recent win for AF, I was running the teams looking after both Energy and Sport, including the former’s recent brand re-launch and the latter’s Rugby World Cup activity.CiscoI was pleased to bring Cisco in as a new account. I managed the team on a large user experience project where we worked alongside Cisco for one of their customers.Campo ViejoThe Spanish wine producer also fell under my umbrella, where we worked with them on a concept that included a famous travel start-up.

London, United Kingdom

I led large, multi-displine teams across international clients.Coca-ColaThrough the delivery of excellent strategy and world class creative, initially just on Fanta, I led the business development and productions on the Coke account and built it to the point where R/GA were the sole digital creative & strategic agency on Coke and Fanta and from zero to multi-million pound revenue. My team led on all aspects of digital marketing - from playbook creation to website user experience and design to event and ‘sampling’ activations.Beats by DreMy team in London created Beats’ “The Game Before the Game” World Cup campaign. A hard, seven week shoot across nine countries featured everyone from Neymar Jr. to Serena Williams and Thierry Henry. Weekly reviews and rapid feedback loops with the client during the early concepting phase, with at least 20 iterations on concepts and ideas, resulted in an incredible script. There was a great deal of pressure on a project whose deadline could not be moved, but careful management of the client and the team meant we produced the most talked about advert of the 2014 World Cup.MVideoRussia’s equivalent of Currys needed to completely redesign their e-commerce site to an omni-channel experience. My team created the strategy, design and UX based on insights gathered from the existing site’s analytics and the latest industry best practice. Using agile practices enabled rapid feedback loops with the client and sped the development effort in Russia & Ukraine. It also meant we controlled scope so that the highest value work was delivered first.eBayI led a team of 22 in the creation of a new, fashion-focussed, responsive e-commerce site for eBay, under an entirely new brand. The client ultimately mothballed the project but it’s being used by them internally as the way that all new development should be conducted.

London, United Kingdom

As head of production at Somewhat, a mobile-first agency, it was my job to hire all production and technical team members and ensure that they were educated in and followed the production process that I’d set out. For producers this meant everything from taking a brief on, getting it concepted, through to final delivery, and ensuring that invoices were sent and we were paid promptly. I was also in charge of operational matters such as billing schedules, sourcing of third party development and agreements, and infrastructure. Clients included Samsung, New Era and O2

London, United Kingdom

Having found a permanent head of digital production and helped them find their feet in the role, I looked at some other business opportunities that adam&eve could expand into. I also continued to aid the digital and production teams in implementing new, agile ways of working.

London, United Kingdom

Hired to consult on the agency’s production & delivery methods, I was quickly moved to the Head of Production role. My previous experience at various above the line agencies meant I was able to see inefficiencies and areas of improvement in the digital production process. I introduced agile techniques to increase transparency and enable rapid feedback. Clients benefitted from new levels of responsiveness from the team and the department went from being seen in a negative light to being a real asset.I was also able to bring on board appropriate third party production agencies according to the creative brief and ensure that they were integrated into the adam&eve process.My background also allowed me to provide support to the strategists and creatives on ideas, techniques and technologies that they may not have been exposed to or have thought of.During my time we launched a huge campaign for the latest Harry Potter incarnation, Pottermore, and helped establish John Lewis’ social media presence.

Led the team to deliver all online materials for Hotmail's latest brand campaign, including web and banner builds for multiple European and North American locales.

London, United Kingdom

NicoretteLed the team that redesigned the Nicorette.co.uk website which required a much tighter integration with their ActiveStop programme - a personalised programme to help people quit smoking. Acted as product owner within the scrum team.BTVarious projects including leading the team that built the microsite for their broadband product, Infinity.HeinzScoped, built, launched and managed Heinz’s Baby Food site. Acted as product owner in the scrum team, where the delivery team and scrum master were from an external partner.Capital OnePut together a team to create a series of funny animations to help educate the client’s potential customers on all aspects of credit.

London, United Kingdom

MentosWorked on two rich banner projects that included the ability to virtually lighten the users’ teeth in real time and a banner that let users sync photos with a beat-boxer.AMREFLed the team for this pro-bono charity client that let users of Facebook donate their status to Africa to promote the plight of real people that the charity is attempting to help.Johnnie WalkerWalking with Giants was a series of autobiographical audio interviews with various famous, people talking. I took charge of this project in its late stages to help implement the final site and the recorded material.

London, United Kingdom

SkyPrimarily running the Sky online shop - a very high traffic, fast moving site responsible for a large proportion of all Sky's sales. Acted as product owner and scrum master to the team who were running on two week sprints. Managed a complex, often time sensitive, backlog of competing requirements.

United Kingdom, Ireland, France

I took some time out to sail my boat, Azrar III, around the UK, Ireland and France

London, United Kingdom

Nokia Playing a lead role in the Nokia account, this new client went on to become top tier within 6 months. Starting with concept work for a photo sharing site I went on to lead the team for Ovi.NikeI scoped, planned and put in place the development team for Nike's first pan-European iPhone application, "True Cities". I also managed a number of projects including Nike+ localisation and concepting and an award winning NikeID interactive campaign.Coca-Cola Music and unsigned bands were the order of the day for Coca-Cola, to increase awareness in the youth segment. I led the team that built a social networking site that let unsigned bands upload and share their music via an online music player.

London, United Kingdom

Bsc, Physics, 2:1

Activities and Societies: Ski team

Education record