Mark Abbas Email & Phone Number

Atlanta, GA, US

Irving, TX, US

Atlanta, GA, US

• Hyundai L&C (Living & Culture), formerly Hanwha L&C, was launched in 2019 as the home products division of Hyundai Department Store Group. Hyundai L&C is the owner of the HanStone Quartz and Hanex Solid Surfaces.
• Direct contributor to annual sales revenue growth of 10-20%, reporting directly to CEO, N. America. Supported revenue growth of 30%+ in target markets.
• Transform marketing strategy to digital focus, utilizing highly impactful digital platforms and tools to rapidly convert from brand awareness to leads to sales.
• Build and drive brand strategy and rebrand, led by social media influencer program, to generate compelling story-telling content and extend brand engagement to 5 million+ Instagram users.
• Drove website traffic growth by 88% in two years through dynamic SEO and content strategy, approaching 100,000 monthly visitors and eclipsing several market leaders’ Google page positions.
• Drove sample order growth by 114% in two years.

White, GA, US

• Surya is the premier source for coordinating home accessories for a broad spectrum of lifestyles and budgets. Experts at translating the latest apparel and interior design trends, Surya’s design team artfully combines.
• Led 16-member in-house marketing team to plan and execute integrated marketing programs entailing award-winning catalogs, advertising, digital/demand generation marketing, social media, loyalty program, public.
• Integrated campaigns drove record market attendance and increase in sales order volume by 20%.
• Grew loyalty program membership by 200% from 5,000 to 15,000 trade partner members, generating sales lift of 273%, members vs. non-members.
• Supported the successful launch of thousands of products per year, through four seasonal launches, six annual markets, two 800+ page catalogs and integrated print and digital advertising programs. Team included graphic.

• Created Abbas Marketing Collaborative to leverage my background in branding, marketing communications, customer experience, strategy and business development. I bring a unique perspective to consulting engagements in.
• Providing the following Consulting Services and Implementation: Sales and marketing integration; Branding, brand positioning; Customer experience strategy; Marketing communications planning; Content marketing
• Leveraging an extensive network of branding, marketing, customer experience and research partners and providers to engagements as appropriate.
• Serving forward thinking clients in the following categories/industries: agencies; service organizations; home improvement and building products manufacturers; hospitality; health, wellness and fitness organizations.

Atlanta, Georgia, US

• Drove 100% increase in new business/accounts outside of traditional market segments (ex: MASCO, Globe Union, Emerald Exhibitions/KBIS).
• Led the launch of a groundbreaking digital customer experience (CX) initiative for plumbing fixtures client in Ferguson showrooms.
• Led account service team managing approximately $7 million in firm revenue and developed new account service and account planning systems to strategically service accounts.
• Collaborated with team to create new content marketing strategy and adoption of a new marketing automation platform to improve and track marketing and sales effectiveness, driving key marketing performance metrics.
• Led successful firm rebrand to reinforce firm focus on CX design & strategy.

Atlanta, Georgia, US

Atlanta, Georgia, US

• Created effective go to market strategies for Retail and Hospitality market segments.
• Achieved 20% sales revenue growth in Retail segment two years in a row.
• Supported the development and growth of relationships with key accounts such as Hilton Hotels, Starwood, IHG, Best Western, REI, Lord & Taylor, and many others.
• Spearheaded successful high level coalition and relationship building efforts with key industry organizations and influencers, including the National Retail Federation (roundtable speaker, sustainability leadership.
• Led segment sales training efforts for approximately 100 sales associates.
• Created regional segment sales forecasts and budgets; developed successful key account strategies and assigned key accounts.

Morrow, Georgia, US

• Successfully directed team of 13 marketing communications professionals and several outside marketing agencies to plan and execute integrated marketing programs.
• Achieved significant growth in brand equity, brand awareness and other key brand metrics, contributing to double digit annual sales revenue growth.
• Led the creation of brand direction and positioning strategy and marketing communication program efforts, including research, digital marketing, consumer and trade print advertising, tradeshows, national sales meeting.
• Created numerous high impact partnerships with key industry organizations such as the National Kitchen & Bath Association and American Society of Interior Designers.
• Helped to establish TOTO’s US leadership in environmental sustainability.
• In partnership with engineering, operations, and product management, led the marketing support of numerous successful national product launches.

Morrow, Georgia, US

• Spearheaded new business development efforts that resulted in doubling the agency’s gross revenue within two years.
• Led account service and account planning functions for existing clients, resulting in the implementation of highly impactful integrated marketing communications and branding programs to grow client business.
• Solidified agency positioning and profile in the home improvement market.
• Successfully directed new business pitches to acquire new accounts, including DreamMaker Bath & Kitchen, Coastal Shower Enclosures, Rutt Custom Cabinetry, MTI Baths, Daewoo Heavy Industries, LP Weatherbest Decking.

• Led agency marketing communication support for key trade marketing programs for Pella Windows & Doors, including the Certified Pella Contractor program, national sales meeting, and commercial/architect and builder.
• Partnered with media, creative and account service teams, including agency parent Y&R NY, to develop and implement national consumer advertising programs, resulting in steady increases in brand awareness and.
• Led client service efforts for Medicap Pharmacies and worked with creative and media teams to launch new brand identity and franchisee marketing support and advertising programs.