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RESEARCH: My research centres broadly around digital corporate communication and public relations. I have published research on the Digital Media-Arena (DMA) Framework (a new way of looking at strategic-participative digital communication). Other research has been published on 4 news media roles in digital mass communication processes, government communication and trust (measured at 4 levels) during a global pandemic, organisations' relationship management strategies, and the Organization-Stakeholder Love (OSL) Framework (how and why organisations are seen to love their stakeholders). I am Co-Editor of the Handbook on Digital Corporate Communication published in 2023 by Edward Elgar Publishing, which is aimed primarily at scholars of corporate communication across the globe. I am also a co-host of a podcast called 'Digital Corporate Communication - Dialogues with Scholars' launched in June 2023 on Spotify, Apple Podcasts and Google Podcasts. TEACHING: I have 20+ years of academic teaching experience in corporate communication, public relations, organisational communication, government relations/public affairs, communication campaign strategy, media relations and business communication. In addition to Leeds Beckett University, I have taught courses at Jyvaskyla School of Business & Economics (Finland), Aalto University School of Business (Finland), Helsinki School of Business (Finland), Estonian Business School (Estonia), LCC International University (Lithuania), ISM University of Management and Economics (Lithuania), Pforzheim University (Germany), and Bond University (Australia) since 1995. PROFESSIONAL COMMUNICATION: I have 20+ years of experience working in professional corporate communication roles for corporations, politicians, political parties, governments and NGOs in Australia. As examples, I have: • worked to a $1 million (AUD) communications budget• written 90 speeches for politicians in all three levels of government in Australia• produced and contributed to TV and radio programs and to over a thousand articles published in newspapers such as The Australian, Sydney Morning Herald and The Age• been an owner and managing director of a women’s magazine and a boutique public relations agency• coordinated a nation-wide social media campaign.
Leeds Beckett University
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Senior Lecturer And Member Of The University Academic BoardLeeds Beckett UniversityUnited Kingdom -
Senior Lecturer & Member Of The University Academic BoardLeeds Beckett University Oct 2022 - PresentLeeds, England, United KingdomMark loves both teaching and researching Corporate Communication and Public Relations... inspiring students to gain new knowledge, adopt new skills, and build rewarding careers that contribute to organisations and society. His research draws on inspiration from his past professional communication experience to impact his teaching and offer new insights for communication practitioners. -
Senior Lecturer, Corporate CommunicationJyväskylä University School Of Business And Economics (Jsbe) Aug 2021 - Oct 2022Jyväskylä -
Corporate Communication FacultyLcc International University, Lithuania Aug 2017 - Jul 2018LithuaniaCourses being taught in Spring 2018 semester:- Strategic Digital Communication (new course at LCC)- Organizational CommunicationCourses taught in Fall 2017 semester:- Media Relations- Intercultural CommunicationSupervised 5 undergraduate thesis students. -
Doctoral CandidateAalto University School Of Business Sep 2012 - May 2018HelsinkiMy PhD dissertation was publicly examined on 28 May 2018. My research interests are mainly focused around specific roles the news media adopt in public processes in which organizations, their audiences and the news media themselves seek to legitimate and delegitimate target organizations. I have presented peer-reviewed papers at corporate communication conferences and organization studies conferences. One of my papers received a "Highly Commended Theoretical Paper Award". Courses I have taught in: • Managing Corporate Communication (Masters level)• Corporate Communication Practices (Masters level)• Digital Communication and Media (Bachelor level)• Business Communication Skills (Bachelor level)• Readings in Business and Intercultural Communication (Bachelor level) -
Lecturer (Part-Time)Haaga-Helia University Of Applied Sciences Aug 2012 - Jul 2014Helsinki, FinlandI developed and taught three Masters level Corporate Communication courses and one Bachelor level Organisational Communication Management course. I also undertook thesis supervision for 13 Bachelor level students. Courses developed and taught: • Planning & Leading Communications (Masters level)• Corporate Strategy & Communications (Masters level)• Media Training & Publicity (Masters level)• Organisational Communication Management (Bachelor level) -
CopywriterBlancco Jun 2011 - Sep 2012HelsinkiMy role included:• Writing and editing marketing and public relations-related English copy• Proofreading Blancco marketing and sales material in English• Producing all English language text for new website (launched November 2011)• Managing Blancco’s social media• Contributing to Blancco's intranet/internal communications• Helping Blancco’s marketing team and Blancco area offices to coordinate promotional activities such as campaigns, trade shows and customer events. -
Corporate Communications ManagerSu Qld. Brisbane Jul 2008 - Jun 2011SU Qld is the fastest growing youth and children's organization in Australia. It is also the largest supplier of school chaplains in Australia. SU Qld aims to bring hope to a young generation through its school chaplaincy service, as well as through camping, community outreach and kids-at-risk programs. SU Qld also runs the Queensland Father of the Year awards. My role:• Promoting a positive image of SU Qld• Coordinating external publications• Managing media relations• Assisting with government relations & lobbying• Writing fundraising material (including appeal letters, sponsorship proposals, brochures)• Coordinating public relations events -
Managing DirectorMark 4:8 Strategic Communications Jan 2003 - Dec 2008Launched in January 2003, Mark 4:8 Strategic Communications was a boutique public relations agency. Over the years, the agency specialised in media relations and publicity, producing and editing publications (books, magazines, e-newsletters and annual reports), and coordinating public relations campaigns. With clients in Sydney, Brisbane, Melbourne, New Zealand, Fiji, Singapore and the USA, Mark 4:8 Strategic Communications worked closely with other specialist consultancies in:• Public Relations• Fundraising• Direct Marketing• Advertising• Event Management• Print Management and• Graphic Design.
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Adjunct Teaching Fellow - Faculty Of Humanities & Social SciencesBond University Jan 1996 - Aug 2007Gold Coast, AustraliaAs an Adjunct Teaching Fellow at Bond University, I taught undergraduate and postgraduate Public Relations courses. I coordinated and taught in the following courses: • Public Relations Campaigns & Strategies• Integrated Marketing Communications• Public Relations Practice• Public Relations Writing• Media Relations. -
Managing DirectorParty In Fiji 2004 - 2007Gold Coast, AustraliaMy wife and I ran Party in Fiji, an events company which specialized in taking groups of high school graduates to Fiji for one week in December each year.
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Executive OfficerAustralian Christian Churches Dec 2001 - Dec 2002Sydney, AustraliaACC began downsizing in December 2002 and closed down soon after. The Assemblies of God in Australia took over the name in 2008. ACC was an alliance of contemporary churches aimed at lifting its profile and influence as a key stakeholder on the religious landscape. Established in February 2000, ACC had 1,200 member churches and became the second largest church group behind the Catholic Church in terms of attendance. My role involved: • managing the establishment phase of this national 'association' - setting up policies and procedures for the new organization; • formation of an annual national event; • production of internal and external communication systems (including the building of the ACC website and subsequent regular electronic newsletters); • responding to media enquiries;• advising and occasionally assisting member churches with community relations, government relations, media relations and publicity. My role also involved coordinating a $1 million project in which gifts were produced, packed, wrapped and distributed to churches in the USA. During this time I was also editor of NOW! Magazine (an Assemblies of God quarterly publication with a national circulation of 40,000) and Assistant Editor of Leadership NOW! Magazine (an Assemblies of God quarterly publication to ministers and church leaders).
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Communications Coordinator And EditorChristian Outreach Centre International (Coci) Dec 1998 - Nov 2000Brisbane, AustraliaMy role: managing media relations and producing the bi-monthly Outreach Magazine and other public relations printed material aimed at promoting events and campaigns to the members of COCI's 180 Australian churches and 800 international churches. Almost every edition of the magazine included an exclusive interview with a celebrity on the topic of faith.
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Media & Research OfficerFederal Member For Mcpherson 1996 - 1998Gold Coast, Queensland , Australia
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Press Secretary To MayorGold Coast City Council 1995 - 1997Gold Coast, Queensland, Australia
Mark Badham Skills
Mark Badham Education Details
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Organizational Communication, General -
Public Relations -
English Literature -
Coorparoo High SchoolHigh School Certificate
Frequently Asked Questions about Mark Badham
What company does Mark Badham work for?
Mark Badham works for Leeds Beckett University
What is Mark Badham's role at the current company?
Mark Badham's current role is Senior Lecturer and Member of the University Academic Board.
What is Mark Badham's email address?
Mark Badham's email address is ma****@****alto.fi
What schools did Mark Badham attend?
Mark Badham attended Aalto University, Bond University, James Cook University, Coorparoo High School, Aalto University, Aalto University.
What skills is Mark Badham known for?
Mark Badham has skills like Press Releases, Media Relations, Public Relations, Copywriting, Social Media, Strategic Communications, Editing, Internal Communications, Newsletters, Corporate Communications, Public Speaking, Publicity.
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