Mark Balboni Email & Phone Number

Portsmouth, Nh, Us

Durham, New Hampshire, United States

◦ Conducting digital presence audits for local businesses in Southern New Hampshire◦ Analyzing SEO opportunities for client sites - providing suggestions on how to develop an effective backlink strategy, and explaining how to research and implement keywords that drive conversions◦ Providing SEO consultation and support to teams within the agency

◦ Led rebranding effort, brainstorming name ideas and facilitating company-wide branding meetings◦ Wrote content for customers and potential/current investors on the Rezzi blog◦ Managed contact lists of outbound leads, monitored inbound leads, and sent emails to either group with Hubspot CRM◦ Created custom mockups of the BinSights platform using Figma & Affinity Designer (Illustrator equivalent)◦ Maintained front-end website changes and pushed through formatted blog articles with Webflow CMS

Rockingham County, New Hampshire, United States

◦ Performed various marketing duties as needed, including managing the campaign’s Facebook page and Wordpress site

◦ Created and revitalized Google Adwords campaigns for the ACTEX and Actuarial Bookstore brands, achieving an average CTR of 21.40% and 11.02%◦ Email design and automation, marketing list management, landing page design, and lead capture through forms using Hubspot Marketing Hub CRM◦ Maintained front-end website changes, including implementing responsive landing page design, across two retail websites using HTML and CSS◦ Managed the social media accounts for the ACTEX, Actuarial Bookstore, and Actuarial Study Materials (ASM) brands, including creating and scheduling content◦ Produced creative content using the Adobe Suite, including social media and website content, printed advertisements, and digital & printed catalogs◦ Coordinated sponsorships for actuarial career fairs

◦ Worked with actuarial science professors to create instructional video content for the GOAL Practice Tool. Created videos from Powerpoint slides and recorded audio, using Adobe Premiere and After Effects, maintaining product consistency for a wide variety of content sourced◦ Managed a contracted employee for some time, who assisted with video production◦ Oversaw live CPD Webinar content using Webex, and produced recordings for later sale.◦ Used LaTeX typesetting to format mathematical equations in GOAL’s interface.

Rye, Nh

Portsmouth, Nh

Rye, Nh

Summer 2015 & 2016

Rye Nh

Summer 2013 & 2014

Bachelor'S Degree, Business Administration, Marketing, 3.5 Gpa

Paul College Dean’s List - Spring 2024

Associate Of Science - As, Business Administration

Presidents List - Spring 2023

Education record

Activities and Societies: Rock Climbing, Improvisational Jazz, Improv Club, Theater