Mark Baldino Email & Phone Number

Chicago, Il, Us

As the co-founder of Fuzzy Math, I specialize in partnering with B2B technology leaders to modernize UX design, strategically enhancing their legacy software and business applications. With over 20 years of experience, I've been trusted by some of the world's largest companies, spanning 14+ years, to drive growth and improve ROI through human- and user-centric design.I work closely with CPOs, IT executives, and product teams to strategically reshape their digital ecosystems, aligning them with modern industry standards. My approach combines deep expertise in legacy software transformation with a vision for creating exceptional user experiences. Together, we optimize products and services, increase customer engagement, and drive profitability.

Providing user experience and interaction design on a variety of large and small projects. Working independently and collaboratively with member of the user experience, graphic design, and software development fields. Delivering product plans, wireframes, heuristic analysis and clickable prototypes to clients in the entertainment, financial services, and media fields.

Orbitz is a leading online travel company offering leisure and business travelers a wide selection of airfares, hotel rates, car rentals through an award winning user interface.• Business Performance: Transformed product requirements into user interface documents while applying industry standards and best practices to ensure business goals and customers’ needs were met.• User Experience: Designed, maintained, and evolved the user experience of Orbitz.com, OrbitzForBusiness.com, be.Travelport.net, and associated applications.• Information Architecture: Created and maintained documents such as wireframes, flow charts, site maps, content inventories, functional specifications (schematics).• Iterative Design: Presented user experience solution and explained functionality to multidisciplinary teams representing business, marketing, development, training, and design.

Waterloo, On, Ca

Open Text is the market leader in large-scale enterprise content managements systems and collaboration applications with 20 million seat licenses in 114 countries.• User Interface Design: Gathered market and end-user research to design and create innovative user interfaces for next generation client-side instant messaging, collaboration, and online meeting applications.• Information Architecture: Transformed product management requirements and client needs into user experience design documents and screen layouts for the Livelink Enterprise Content Management system.• Usability Testing: Designed and conducted usability testing in house and at clients’ sites for web-based and client-side applications; analyzed test results to improve applications.• User Experience Best Practices: Lead user experience standards project to create cohesive set of interface guidelines for over fifty client-side and web-based applications following the acquisition of numerous software companies.

Web development firm that implements dynamic Web Content Publishing Systems for small to medium sized commercial and municipal clients.• Project Management: Managed web application development teams for all technical projects, including managing client relationship, schedule/deadlines, features, and project budget.• User Interface Design: Reviewed client and end-user needs and goals through research, user testing, and prototyping to design, develop and deliver web applications.• Web Development: Designed, developed, and implemented PHP-based ContentManagement System (CMS) for retail, financial, and government websites.

Adrenaline offers product planning, information architecture, and software development for new products for emerging businesses and start-ups.• User Interface Development: Designed and developed the graphical user interface and defined the user experience for applications in the financial service, online marketplace, and online community sectors.• New Product Development: Engaged in full life-cycle development projects including: product planning, development of milestone release plan, database design/schema, state diagrams, software application flow, prototyping, product development/coding, and testing.• Project Leadership: Responsible and accountable for successfully bringing multiple new commercial software applications to market.