• Responsible for the overall strategic direction of the business• Manage client relationships at a senior level to ensure all relationships are healthy• Oversee that opportunities for new business are developed, pursued, and converted• Heavy involvement in running large pitches and new business activity, ensuring optimum productivity and success• Cultivate the senior management team and build internal relationships• Mentor employees within the company, supporting them in the management and success of their teams, improving client satisfaction scores, and account retention• Help to ensure business profitability (running cost meetings, ops meetings, etc.)• Contribute to the company reporting and forecasting process

• Support SAP's North America marketing initiatives• Ensure that search campaigns are properly setup including tracking codes, URL structure, landing page development and follow up routing• Manage ongoing optimization opportunities of all pay-per-click campaigns in conjunction with search agency, support detailed analysis of key metrics and program tracking techniques in order to identify, recommend and implement program changes to increase overall search performance• Adhere to all processes on account management procedures and documentation• Research current paid search strategies and trends in the marketplace to help facilitate strategy discussions with global marketing and agency• Consult and guide regional marketing stakeholders on best practices• Help define goals, objectives, and KPI's for each campaign• Forecast business growth for existing and potential campaigns and regularly report on performance• Provide input and guidance for landing page testing and optimization• Manage the changes and updates required including copywriting and detailed content collection• Tracked conversion rates and making improvements to the website • Adhered to best SEO policies to improve website ranking in organic search • Evaluated customer research, market conditions and competitor data • Reviewed new technologies and keep the company at the forefront of developments in digital marketing

• Manage the overall relationship related to search for a select set of clients and lead the development of SEM strategies• Direct, coach and motivate associates, lay out career plans and evaluate performance quarterly or as needed• Manage workflow of junior team members to ensure client deliverables are accurate and timely• Analyze data in order to make optimization recommendations to be implemented by junior team members for overachieving account performance• Develop a deep understanding of the pharmaceutical market and how search plays a role in the decision making process• Own and initiate business strategy, planning and forecasting while optimizing team performance• Leverage fine interpersonal, communication and listening skills to liaise with senior agency managers, client managers, and staff• Earn full respect and trust on all client accounts to encourage effortless renewals, referrals, and longer partnerships

• Manage a multi-channel team with a roll-up budget and forecast to drive client and agency results• Point of contact for vendors, networks, and clients as it relates to e-commerce• Responsible for the accurate forecasting, budgeting, and utilization of marketing dollars• Produced triple digit revenue growth for a retail client in the paid search, display, and comparison shopping engine channels• Landed, implemented and managed a $700,000 six month brand awareness and direct response display program• Met with CEO of a $30 million dollar fitness equipment business to audit current e-commerce program and provide recommendations which resulted in Netplus being chosen as the agency of record• Identified departmental needs, opportunity assessments, and solution identification• Generated a leadership role with client interaction and internal team meetings• Tasked with overseeing and managing the Integrated Media department processes and resources• Contributed to the overall agency development and growth including a more active role in business development• Manage the paid search marketing campaigns for ConAgra Foods, which included online programs for Eggbeaters, Healthy Choice, Hunt’s, and Reddi Wip in Google, Yahoo, and Bing• Provide in-depth reporting on a regular basis for both client and internal agency use• Pioneered the movement to recommend Facebook PPC to our current client base• Serve as the primary point of contact to the ConAgra brand manager on a daily basis for all online marketing events• Manage the Search Marketing team and their development with PPC initiatives and strategies• Assist the Director of Marketing in preparing for our business development initiatives

• Managed the paid search marketing campaigns for partners that included The Sports Authority, Team Store, NASCAR, NHL, MLB, NFL, NBA, & CBS Sports Store.• Trained in affiliate marketing, which included negotiating with vendors, generating exclusive coupon offers & sending out weekly/monthly promotional newsletters for multiple partners.• Actively responsible for generating and analyzing reports to be discussed and reviewed in the weekly meetings with our high-end client base.• Extensive background in social media marketing tactics including Facebook & Twitter.• Analyzed detailed data including CPC, impressions, CTR and conversions to reach desired efficiency levels & increase ROI.• Consistently reached beyond the forecasted revenue goals while having a year over year increase in the paid search campaigns under my direction.• Provided the online business managers with ideas on promotional opportunities centered around hot market events while focusing on the return of investment.

• Optimized store website to organically appear at the top of the search engine rankings.• Successfully increased link popularity through direct submissions, communication mediums, strategic content writing, and link baiting.• Demonstrated excellent investigate skills in conducting keyword analyses to determine imperative words for page title and meta tags to maintain natural and paid search engine rankings.• Attended Search Engine Strategy Conferences in New York.• Retained as an employee within the company following completion of internship.