Mark Barletta Email & Phone Number

Lansdale, PA, US

King Of Prussia, PA, US

King Of Prussia, Pennsylvania, US

• Responsible for the overall strategic direction of the business
• Manage client relationships at a senior level to ensure all relationships are healthy
• Oversee that opportunities for new business are developed, pursued, and converted
• Heavy involvement in running large pitches and new business activity, ensuring optimum productivity and success
• Cultivate the senior management team and build internal relationships
• Mentor employees within the company, supporting them in the management and success of their teams, improving client satisfaction scores, and account retention

• Support SAP's North America marketing initiatives
• Ensure that search campaigns are properly setup including tracking codes, URL structure, landing page development and follow up routing
• Manage ongoing optimization opportunities of all pay-per-click campaigns in conjunction with search agency, support detailed analysis of key metrics and program tracking techniques in order to identify, recommend and.
• Adhere to all processes on account management procedures and documentation
• Research current paid search strategies and trends in the marketplace to help facilitate strategy discussions with global marketing and agency
• Consult and guide regional marketing stakeholders on best practices

• Manage the overall relationship related to search for a select set of clients and lead the development of SEM strategies
• Direct, coach and motivate associates, lay out career plans and evaluate performance quarterly or as needed
• Manage workflow of junior team members to ensure client deliverables are accurate and timely
• Analyze data in order to make optimization recommendations to be implemented by junior team members for overachieving account performance
• Develop a deep understanding of the pharmaceutical market and how search plays a role in the decision making process
• Own and initiate business strategy, planning and forecasting while optimizing team performance

Philadelphia, PA, US

• Manage a multi-channel team with a roll-up budget and forecast to drive client and agency results
• Point of contact for vendors, networks, and clients as it relates to e-commerce
• Responsible for the accurate forecasting, budgeting, and utilization of marketing dollars
• Produced triple digit revenue growth for a retail client in the paid search, display, and comparison shopping engine channels
• Landed, implemented and managed a $700,000 six month brand awareness and direct response display program
• Met with CEO of a $30 million dollar fitness equipment business to audit current e-commerce program and provide recommendations which resulted in Netplus being chosen as the agency of record

• Managed the paid search marketing campaigns for partners that included The Sports Authority, Team Store, NASCAR, NHL, MLB, NFL, NBA, & CBS Sports Store.
• Trained in affiliate marketing, which included negotiating with vendors, generating exclusive coupon offers & sending out weekly/monthly promotional newsletters for multiple partners.
• Actively responsible for generating and analyzing reports to be discussed and reviewed in the weekly meetings with our high-end client base.
• Extensive background in social media marketing tactics including Facebook & Twitter.
• Analyzed detailed data including CPC, impressions, CTR and conversions to reach desired efficiency levels & increase ROI.
• Consistently reached beyond the forecasted revenue goals while having a year over year increase in the paid search campaigns under my direction.

Mountain Top, PA, US

• Optimized store website to organically appear at the top of the search engine rankings.
• Successfully increased link popularity through direct submissions, communication mediums, strategic content writing, and link baiting.
• Demonstrated excellent investigate skills in conducting keyword analyses to determine imperative words for page title and meta tags to maintain natural and paid search engine rankings.
• Attended Search Engine Strategy Conferences in New York.
• Retained as an employee within the company following completion of internship.