As our VP on Content, I'm co-leading the Zwift Game and Content Experiences with our co-founder, Jon Mayfield. We have an incredible team here at Zwift, and I'm here to align and unlock our talent to bring exciting, enticing experiences to Zwifters around the world!

Joining the Zwift team to build an amazing platform and content experience for anyone who wants to have fun while getting fit!

Accelerating the adoption of the bicycle as the preferred form of transportation. Living at the intersection of fitness and transport.Our team is driving the product and experience for Turbo Active, Active and Kids bikes at Specialized.

Innovation only counts if it solves a deep need of the user. In our case, the rider only knows about it if it's called out right - if the innate solve connects on a deeper level. There's no marketing without innovation and there's only misguided innovation without knowing the rider.During this time, we had a super unique but powerful org that reinforced the Innovation position of Specialized. Rider insights, our innovation, and our storytelling all rolled into one super baddass team - a true assembly of the best storytellers and innovators in sport and are always looking for new passionate pros to join us. We're obsessed with breaking through the status quo and elevating cycling to another level.We achieved substantial growth during this time, brought over 100 new products to market, and organized our new product introductions as well as brand activations to constantly keep the brand hot to riders around the world.This global team included:-Global Creative - internal creative agency-Project Management-Global Sports Marketing-ECommerce & Digital Marketing-Specialized.com-PR & Communications-Product Marketing-SBCU - Specialized Bicycle Components University-Integrated Technologies - Applied Tech (structures, aero, simulation), Retul, Human Performance-S-Digital - Digital connections with riders, app dev

We built Integrated Technologies to build powerful synergies among the R&D teams within Specialized. It was built with a group of technologists, engineers, and product people focused on the rider and how we connect with them today and in the future to build truly innovative product that provides a performance benefit. Integrated Tech was focused on Accelerating Product Development and Making Cycling More Personal.Integrated Technology was built around: -Applied Technologies (Accelerated Product Development) -Performance Technologies (Racing Analysis, Strategy, and Streaming) -Human Performance and Body Geometry (Physiology and Ergonomics) -Retul (Retail Tech and Data Analytics)

-Develop and execute the strategic vision for Specialized Performance Road & Triathlon bikes-Product development lead for all triathlon related product-Lead Aerodynamic R&D efforts across all product groups, including the research developments at the Specialized Wind Tunnel-Lead in creation of technical product marketing for for Performance Road, Triathlon, and aerodynamic related product-Lead a team of product managers, product marketers, and advanced R&D engineers towards the development of new bikes, equipment, and technologies to serve our riders

-Manager for all aerodynamic R&D work across multiple product groups-Product development lead for all triathlon related product -Lead in creation of technical product marketing for all triathlon, aerodynamic, and many road products

Road Product Manager (Road R&D Team)-Develop and execute an innovative, industry-leading Road Bike product line-Coordinate the efforts of the product designers, product engineers, product developers and graphic designers to create cool, exciting products that arrive on time and on target-Interface with Specialized's global distributors and subsidiaries to meet specific market needs within a streamlined global product offering Aerodynamicist (Engineering Team):-R&D lead for Specialized's aerodynamic testing plan and execution -Execute aerodynamic design optimization, testing, and validation of bicycle products through on-road power testing, wind tunnel testing, and Computational Fluid Dynamics (CFD) studies.-Administer aerodynamic wind tunnel and on-road power testing for professional cyclists and triathletes to optimize rider positioning and equipment use based on key race courses/environmental conditions-Develop LabVIEW based data/video acquisition systems for measuring aerodynamic forces on athletes and products while in the wind tunnel including automated image acquisition for analyzing model positioning

Road Engineer:-Design and develop road bicycle frames and forks using ProEngineer Wildfire CAD software to meet design goals-Manage frame and fork designs through all CPSC and CEN safety testing through multiple global testing laboratories-Act as R&D lead on all aerodynamics related projects