Mark B. Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, Us

I manage SEO, SEM, CRO, Web Analytics, and Marketing Automation services for multiple clients spanning Health Care, SAAS, Auto Dealers, Law Firms, eCommerce, Skin Care, local contractors, and restaurants.Clients & Agencies I have worked for: factor75.com, styku.com, seoinc.com, faircomnewyork.com, deadsoxy.com, taillight.com, whiteoakcreekranch.com, donmcgilltoyota.com, bouncie.com, winniedodge.com, pcgamingrace.com, dtownmovers.com, HCK2 Partners, HerRoom.com, HisRoom.com, blueboxair.com, 1sourcemedicine.com, hartleylawtx.com

Us

Us

Dallas, Texas, Us

• Creation and execution of SEO strategy.• Web Analytics support, implementation and troubleshooting.• Creation of sitewide content strategy and management of copywriters to produce blogs and new onpage content. • Management of Paid Search Agency for a $1mm+ monthly budget which included: Google Shopping, search ads, display ads, RLSAs, gmail promotions, video ads.• Lead project, assisted by IT, to completely restructure product catalog data feeds for Google Merchant Center, Facebook ads and marketplaces.• Restructured processes for working with external agencies to streamline promotions and adhoc campaigns.• Worked with external paid search agency to build optimization testing plan for CRO & Paid Search.• Built new checkout a/b test that lead to a 27% increase in CVR over original variant.• Helping lead a major multi-month project to migrate company site to new commercial CMS.

Dallas, Texas, Us

(SEO, Paid Search, Email Marketing, Social Media, Affiliates, Market places, Marketing Analytics)In charge of teams across SEO, Social Media, Paid Search, Paid Social, Email Marketing, Marketplaces (Amazon, Walmart, Jet, EBay).• Owned creation and execution of Digital Strategy• Manage marketplaces and comparison shopping engines including Connexity, Wal-Mart, Amazon, EBay, Sears and Jet.• Interviewed and hired digital team consisting of Email Marketing Manager, SEO Manager, Social Media Manager, Web Analytics Manager and marketing coordinator.• Owned management and optimization of agency and vendor relationships.• Found a fixed site errors that stopped the hemorrhaging of organic site traffic.• Proposed Paid Search tests that lead to 80% gain in paid search revenue and 25% gain in ROAS.• Audited digital marketing spend across channels and found $300k/year in wasted international ad spend that had a negative ROAS in just Adwords.• Worked with IT to create new SEO & Analytics focused processes that lead to 95% reduction in broken implementations, resulting from a poor QA process.• Reconstructed web analytics and implemented new conversion attribution to give a clearer picture of the actual efficacy of marketing channels.• Built and implemented a strategy to remove duplicate and low-quality content throughout the site.

New York, Ny, Us

I help with SEO/SEM strategy, Google Ad Grants and implementation for Faircom NY's nonprofit clients.Nonprofits: Tecnoserve, Inner-city Scholarship Fund, International Women’s Health Coalition, National Urban League, St. Germain’s Parish,

Dallas, Tx, Us

B2B Company & worked on Bouncie Connected Car Solution which is a subsidiary of Tail Light.Bouncie is your complete connected car solution for $8 a month. Vehicle location, driving data and diagnostics for all the vehicles in your family.In charge of all digital strategy and implementation to scale growth.SEM, SEO, CRO, A/B Testing, Web Analytics, Email Marketing, Programmatic

New York, Ny, Us

Managed Paid Search and a team of 15 Strats & Asst. Strats, for the following AT&T lines of business: ATT Fiber, Uverse, Business Solutions, Connected Car, Connected Communities, DirecTV, Cricket Wireless, ATT Store Locations.

Dallas, Tx, Us

SEO/SEM Specialist at Nerium International from Dec 2014 - Jun 2015• Grew Advertising Campaigns from $0 in revenue in December 2015 to over $2mm in July 2016.• Created PPC landing pages along with the strategic direction around optimizing through a/b and multivariate testing using Adobe Test & Target (similar to Optimizely).• Optimized desktop and mobile e-commerce user experiences through use of marketing automation and real time personalization which lead to a 3x conversion rate increase.• Enabled cross-domain tracking across all corporate web properties to facilitate better conversion attribution throughout the customer journey.• Tripled ROI every month since launch of campaign in January 2016.• Created conversion tracking strategies and worked with our Dev team to make sure tracking is implemented and reporting correctly.• Created sophisticated custom audiences to be used in AdWords and Bing Ads Remarketing.• Implemented custom URL parameters on all ads to allow for tracking within Adobe Analytics.

Redmond, Washington, Us

• Taught myself Google AdWords and Analytics Implementation to better assist advertisers.• Taught advertisers how to optimize their account and assisted in the implementation of more advanced features to improve performance.• Handled the escalation of accounts with penalties and suspensions.• Performed Editorial reviews on escalated accounts.• Mentored employees to make sure they stayed up to date with current trends and techniques in the marketing industry.

Arlington, Va, Us

I got a security clearance to clean bathrooms, interesting experience.