Mark is a strong communicator & innovator who can execute tier 1, 2 & 3 marketing programs. He has worked on great brands including Hyundai, Genesis, Ford, Lincoln, Nissan, Infiniti, Sony, Bacardi, Raptors, Trillium Gift of Life, Sick Kids Hospital, TIFF, IBM.Mark creates opportunities for brands to own. He builds ideas that have a sharp focus and comprehensible brand progression. He seeks out focused ideas that will thrive in the digital space and beyond.“My passion is to exploit ideas to create consumer connections with the ultimate goal of sustainable ROI for my clients and their brand," says Mark. Mark is passionate about building lifelong relationships with clients & today's consumer living in the digital era. He started his career in a boutique shop where he was an early adopter of new technologies. Mark utilized technologies to be one of the first marketers in Canada to bring live-to-web streaming video and e-commerce properties to brands in Canada in the late 90's. In 1999, he joined Young Rubicam and he was instrumental in helping to build their Digital unit. His legacy at Y&R includes the successful launch and execution of some of the industry's very first online branded content with MSN and Yahoo. In addition, he led the charge in some of Canada's very first online media content sponsorships that deployed rich media ad units never seen before in the ad industry. A true pioneer of the digital era. Mark's early adoption and comprehension of digital marketing technologies have enabled him to continually reinvent, innovate, and adapt as technology evolves and social media expands. Mark's strongest asset is his ability to look at brands from the 1000 foot level and deliver a strategic path for future brand and retail sales growth. Mark’s most undisputed skill is leading a team of champions to execute any idea flawlessly, regardless of any road blocks. He has his own proven style of leadership, creativity and confidence that goes unmatched by anyone in the industry.