Mark Bettiol Email and Phone Number
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Business is exciting and stimulating. I simplify complexity and challenge my managers to provide their teams with clarity as well. The idea is that the fine people we hire will keep their promises and deliver performance – and in this way, we all share in the rewards.Leading people allows me to use a key talent: i love stories both hearing my colleagues favourite story about working for our great company or sharing one of my own. This has allowed me to inspire teams to help me meet tight deadlines on massive projects or on reactionary tasks to meet short-term objectives. ↔ Launched a new country within 6 months – outperforming industry norm of 2 years for a new country set up. In fact, I had 3 LATNAM countries operational within 2 years.
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Chief Commercial OfficerFinsana Jan 2020 - PresentMontreal, Quebec, Canada
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Chief Executive OfficerIroncloud Finance Jul 2018 - Dec 2019Oakville, Ontario, Canada- Established a Fintech consumer lending business in Latin American countries.- Recruited and developed at staff of 30 in foreign markets.- Company focused on developing loan management and automated credit decision engine technology.- Launched lending activities within six months of operations.- Sold to private equity firm.
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Ceo & Managing Director - Us And Canada4Finance Jun 2012 - Jul 2018Oakville, OnBuilt the business from start up to over 200 employees in three locations in Canada.- Established all key organization functions: marketing, sales, collections, software development, risk & analytics. - Grew the business from 0 to loan volume over $100M in six years.- Built and developed senior management team to meet tough timelines.- Met unexpected capital investment shortfall by growing cash flow to fuel growth.- Established innovative business models to managed 3 brands in 44 States.- Navigated significant, hostile, and industry-disruptive issues.- Built a legally sound compliance management system to meet severe regulatory changes (Frank Dodds Act, Operation Choke Point) - Diversified marketing channels and retention programs to increase approved loan applications and conversion rates. -
Vp Of MarketingClickback 2011 - 2012- Grew sales by 1000% in industry growing by 200% by recognizing and correcting critical issues in strategic plan.- Created new processes and recruited sales staff, growing team from 1 to 5.- Conducted market segmentation to uncover large gap vacated by larger competitors and developed aggressive partnership plan and lead generation program to exploit this segment.- Catapulted sales from previous 2/month (with a “record” high of 5 in one month) to 15 sales per day by introducing solution sales business model. -
Head Of Online ProductsLexisnexis Canada Inc. 2006 - 2010- Promoted from Marketing Manager to manage product portfolio of $70M following successful award-winning career in Marketing, - Rethought existing product and created industry-disruptive subscription-based offer that increased customer acquisition over 600% month to month.- Designed pricing mechanism that reduced 20% of back end costs while increasing overall net income. -
Marketing ManagerLexisnexis Canada Inc. 2006 - 2009Highlights of Marketing Manager Role:- Delivered 4% revenue increase on existing product line by identifying new market segment.- Increased sales leads by introducing new go to market tactics.
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Previous RolesVarious Companies Jun 1996 - Jun 2006- Founding Member of a Start up company that built home automation equipment for disabled customers.- Built online virtual tours to demonstrate accessible feature in wheelchair accessible homes to increase awareness of company.- Developed retail partnerships to increase sales of home automation equipment sales. - Increased marketing cash flow by developing direct to customer e-commerce strategy.- Grew international distribution sale channels by redesigning content marketing processes.- Deployed digital marketing programs to increase B2B lead generation and direct marketing sales- Spearheaded the development of propensity to buy algorithms for direct B2B sales.
Mark Bettiol Skills
Mark Bettiol Education Details
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Executive Education -
B.A.
Frequently Asked Questions about Mark Bettiol
What company does Mark Bettiol work for?
Mark Bettiol works for Finsana
What is Mark Bettiol's role at the current company?
Mark Bettiol's current role is Experience Senior Executive | Strong record of achievement | Diverse Team Builder.
What is Mark Bettiol's email address?
Mark Bettiol's email address is ma****@****geco.ca
What is Mark Bettiol's direct phone number?
Mark Bettiol's direct phone number is +128929*****
What schools did Mark Bettiol attend?
Mark Bettiol attended Babson College, Brock University.
What skills is Mark Bettiol known for?
Mark Bettiol has skills like B2b Marketing, Product Management, Pricing Strategy, Product Marketing, Competitive Analysis, Go To Market Strategy, Management, Direct Marketing, Email Marketing, Leadership, Marketing, Sales Management.
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Mark Bettiol
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Mark Bettiol
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