Mark Bettiol Email & Phone Number

Montreal, Quebec, Canada

Oakville, Ontario, Canada

- Established a Fintech consumer lending business in Latin American countries.- Recruited and developed at staff of 30 in foreign markets.- Company focused on developing loan management and automated credit decision engine technology.- Launched lending activities within six months of operations.- Sold to private equity firm.

Oakville, On

Built the business from start up to over 200 employees in three locations in Canada.- Established all key organization functions: marketing, sales, collections, software development, risk & analytics. - Grew the business from 0 to loan volume over $100M in six years.- Built and developed senior management team to meet tough timelines.- Met unexpected capital investment shortfall by growing cash flow to fuel growth.- Established innovative business models to managed 3 brands in 44 States.- Navigated significant, hostile, and industry-disruptive issues.- Built a legally sound compliance management system to meet severe regulatory changes (Frank Dodds Act, Operation Choke Point) - Diversified marketing channels and retention programs to increase approved loan applications and conversion rates.

- Grew sales by 1000% in industry growing by 200% by recognizing and correcting critical issues in strategic plan.- Created new processes and recruited sales staff, growing team from 1 to 5.- Conducted market segmentation to uncover large gap vacated by larger competitors and developed aggressive partnership plan and lead generation program to exploit this segment.- Catapulted sales from previous 2/month (with a “record” high of 5 in one month) to 15 sales per day by introducing solution sales business model.

- Promoted from Marketing Manager to manage product portfolio of $70M following successful award-winning career in Marketing, - Rethought existing product and created industry-disruptive subscription-based offer that increased customer acquisition over 600% month to month.- Designed pricing mechanism that reduced 20% of back end costs while increasing overall net income.

Highlights of Marketing Manager Role:- Delivered 4% revenue increase on existing product line by identifying new market segment.- Increased sales leads by introducing new go to market tactics.

- Founding Member of a Start up company that built home automation equipment for disabled customers.- Built online virtual tours to demonstrate accessible feature in wheelchair accessible homes to increase awareness of company.- Developed retail partnerships to increase sales of home automation equipment sales. - Increased marketing cash flow by developing direct to customer e-commerce strategy.- Grew international distribution sale channels by redesigning content marketing processes.- Deployed digital marketing programs to increase B2B lead generation and direct marketing sales- Spearheaded the development of propensity to buy algorithms for direct B2B sales.

Executive Education

B.A.