Mark Friedman Email & Phone Number

The Digital commerce industry continues to grow every year with more and more people adopting online shopping as their preferred method to shop. The flow of new employees into the space has not kept up with the need and many companies don't have enough people focusing on the web. They have more data than they can analyze and many are not challenging their 3rd party providers as well as they should be. Success in business is "all in the details" and at Details Interactive, we will work with digital teams to help them improve their ROI on the marketing spend for the web channel. Short-term audits or surveys of the business will allow us to identify the hot spots for improvement.We also work with senior management to think through how best to deal with marketplaces and the impact they have on your business. There is also a need to manage consumer databases for all channels, all in one place. Multi-channel buyers will be your best customers but all too often, different channels have separate databases. We can help to organize the data, and allow you to use the data warehouse as more than a data "vault."Loyalty programs have continued to evolve and as part of my role at Steve Madden, I was the lead architect on the new SM Pass loyalty program, a cross-channel enterprise level, rewards program.I have worked with other great brands including, Calvin Klein Underwear, Calvin Klein Jeans, Speedo, Brooks Brothers, Eddie Bauer, LoveShackFancy and many others.

The Marketing Playbook Podcast started in February 2020 and I have now released almost 90 episodes. It has been an opportunity to speak with people like Chip Bergh, CEO of Levi's and Gary V from Vayner Media as well as many other notable marketers, entrepreneurs, and founders. With each episode, I learn something new and hopefully bring thought provoking ideas for the listeners.

Edgewater, Nj, Us

In this role, I will bring thought leadership to a broad array of digital commerce clients that work with the agency.

New York , New York, Us

SGG + Associates provide consumer-facing businesses with real-world insights into complex issues, providing actionable plans and transformative solutions that deliver results. Our clients include retailers, brands, wholesalers, entertainment and experience venues, and digital commerce and marketing platforms. We are trusted advisors to boards and investors including private equity, family offices and debt holders. Our services cover strategic planning and organizational design, business transformation planning and implementation, customer experience design, digital marketing and commerce, sustainability, multi-disciplined research, and intellectual property/brand optimization.

Mu Ventures is an early stage VC fund focused on the future of commerce. The team is deeply embedded in the e-commerce ecosystem where we never stop hustling to support our portfolio companies.

New York Metropolitan Area, Us

BWG is an invite-only network for senior executives across technology, media and telecom. BWG industry professionals participate in a series of roundtable discussions which are a valuable resource for market intelligence, business development and personal/professional networking.

Seattle, Washington, Us

New York, Ny, Us

In this role, I was responsible for the e-commerce business as well as CRM, Loyalty, Private Label credit and Customer Service. This was a period of transition for the business having gone into bankruptcy in July 2020 and coming out with new owners in September 2020. The new owners, SPARC (joint venture between ABG and Simon Property) brought me in to help the team with the transition.

Long Island City, Ny, Us

As the President of E-Commerce, I had full P&L responsibility for the Steve Madden, Betsey Johnson and Superga-USA websites. My team included 4 marketers who are focused on driving traffic to the sites and optimizing conversion. We had 4 graphic designers, 4 merchandisers, 2 photographers, a stylist, a Loyalty Manager and the head of Customer Service. Customer service had about 50 people. We also had a Digital Content Director who is focused on our social programs. The Steve Madden website was used as the focal point of the brand; a place where we can sell our products but also help to extend our brand to the consumer.

Us

Responsible for the management of the Speedousa.com (Speedo), CKU.com (Calvin Klein Underwear) and Calvin Klein Jeans (calvinkleinjeans.com) web sites in the US. Maintained full P&L responsibility for the web channel.The web team of 9 people were responsible for all traffic creation, site design, inventory management, and analysis for the 3 web-sites. We also managed our 3rd party provider which provided the web technology platform, the customer service and the fulfillment for the sites. The sites were intended to sell product on-line as well as extend the reach of the brand in the digital space.

Paris, Fr

In this role, I had direct responsibility for Database Marketing, Partnership programs, Private Label Credit and the web marketing team for this internet/catalog company. Redcats was a $1.5 billion catalog/internet retailer with 10 different brands. I also maintained dotted line responsibility to the marketing members within each brand.

New York, Ny, Us

General Manager for the catalog and web as well as all marketing for retail and factory outlet stores. In this position, I had 30 people in my group. This included creatives, merchants, marketing and web technology staff. In this role, through collaboration with other channels, we were able to improve upon the customer experience across the enterprise.

Us

As the VP Marketing, we grew sales from $40 million to $150 million over a 4 year period. Each year the rate of operating income as a % of sales grew despite the huge growth. We leveraged our customer database to increase contacts and to increase our customers average spend per year. Customer acquisition was achieved using varying page counts of catalogs (more pages to the better customers).

As VP Marketing for Tweeds, I drove customer acquisition and retention, promotion and database marketing.

Us

Ba, Economics

Mba, Finance