Mark Bickmore Email & Phone Number

London, Gb

St Albans, England, United Kingdom

I am the subject matter expert and accountable for growing Surface sales through marketing execution across the XMA group. I effectively evangelise product benefits directly to customers and across the partner by connecting sellers to impactful training and building brand advocates. I act as a trusted advisor to sales and partner marketers to drive strategic decisions about marketing investment to grow the Surface Commercial business. I am deeply embedded in the seller community, localising global strategy, campaigns and assets to motivate Surface and ecosystem commercial solutions. - Driven Surface business to 120% attainment of H2 AGI within 5 months through building and executing integrated marketing plans with excellence, helping capture new customers and grow existing accounts. - Increased SMB sales by 50% by developing and executing integrated marketing plans, targeting Co-sell/upsell opportunities between M365 with Surface. - Leverage analytics to activate ecommerce sales motions through digital marketing excellence, mobile-first executions.

London, England, United Kingdom

Responsible for identifying, growing Modern Work opportunities by maintaining highest level of product knowledge, excelling at communication and building c-level customer relationships. Account managed at scale to value proposition SaaS, Hardware & security solutions with a consultative approach. Managed 60+ customer relationships and influenced new opportunities which exceeded quota for four successive quarters- delivering 170% growth in overall revenue in virtual sales- Highest revenue in UK team. Planned sales cycles to customer needs whilst leading negotiation and developing GTM plans cross functionally with solution partners and technical teams resulting in 120% growth YoY. Practiced intellectual curiosity and enhanced knowledge by passing MS-900, AZ-900 & SC-900 Certifications to better advise, support and drive customer success through technical expertise.

London, England, United Kingdom

Successfully applied for a 12-month secondment as the UK&I Business Development Manager. Became a trusted leader to two Microsoft sales territories to optimise impact, manage rhythm of business and identify opportunities to improve sales, experience, systems, and programs. Create new business activity plans to deliver content, materials, and marketing programs for sales teams to achieve results of 115% to target in FY22. Use analytics to identify growth opportunities and developed insights to build strong value propositions specific to industries and personas. Enhanced data analysis skills by completing a Marketing Insights and Analytics course. Applied these skills to analyse, track and make data driven decisions to improve individual and team KPIs.

London, United Kingdom

Responsible for the design, plan, delivery and evaluation of the most unique Microsoft experiences inthe Microsoft Experience Centre. Accountable for execution of consumer-centric go-to-market plansaligning to global priorities, using functional expertise and local market insight filters. Influenceconversion in store and online through seamless and connected omnichannel experiences. Successfully led execution planning in product launches, customer journey, experiences, displays, activations and VM/ strategies from concepts from to delivery that answer business needs.  Collaborate with local category and worked across organizational boundaries to deliver integrated consumer marketing that stretched to across digital, PR, social and below-the-line marketing activities to complement and extend our partner marketing campaigns. Analysed and reported success by measuring execution excellence, conversion, sell-through, ROI and brand love Achieved global cross functional success through experience in managing project planning, project budgets and workflow, agency quoting, fabrication and logistics to deliver projects to standard, on budget and on time.

London, United Kingdom

I helped prepare our people deliver exceptional customer experiences. I translated the vision and purpose for my team to drive and execute for our customers to live through daily team connections, creating training material and through one on one coaching conversations. I assisted leadership with day-to-day responsibilities and ensure operational readiness with zoning and scheduling. I created an ‘open to everyone’ culture that encouraged feedback to improve development, drive team and individual goals. Through this key holding role, with open and store closing responsibilities and also handle cash operations daily.

Covent Garden

Driving amazing customer experiences — and results — through team development.Diplomatically managing multiple commitments to customers, staff, and operations.Adapting to challenges while remaining calm in a constantly changing retail environment.

London, United Kingdom

I created and managed the visual merchandising strategy for emerging technology and audio accessories for Apple Retail Stores in EMEA. I led multiple projects across the geo including planogram creation, new product introductions, designing new demo experiences and shrink reduction initiatives, I merchandised to the highest brand standards by balancing brand identity, maximising sales and also considering local geo nuances. I measured successes through performance tracking changes, analysing sales creating training materials and presenting feedback. I built and maintained global relationships with key stakeholders within the role, including building rapport with vendors whilst negotiating and offering feedback and lever relationships to achieve goals.

Stratford City

- I put my Leadership experiences to the test in a highly dynamic store for a Quarter.- I quickly built rapport and trust with a new team, provided innovative solutions and created an environment where all can succeed.- I built dynamic teams with unique individuals and delivered positive experiences for customers as they learn, shop and get support.- I built and inspired high-performing teams of unique individuals in the store’s fast-paced, dynamic environment.- I am experienced with diplomatically managing multiple commitments to customers, staff and operations.- Most importantly, I share the Apple vision with employees and customers

London, England, United Kingdom

I was a part of a global network of Trainers, delivering Core Training to new starters based in London stores. I was relied upon to receive new product information and create training strategies and materials for team members to understand and share with customers with a quick turn around. Mentoring and coaching was integral to validating training and being able to offer specific feedback to help develop others, including with leaders. Working with a large team meant I relied on planning and organising to help track progress. Creating individual learning plans helped develop individuals and improve commercial performance

Europe

- Lead, trained and overseen Visual Merchandising in over 30 new store openings spanning 8 countries. - Remotely manage and support visual merchandising execution in 15 stores in the UK. - Build effective Merchandising teams through on site training.- Create and present area manager level training to drive superior brand standards, product knowledge and merchandising productivity. - Provide in-the-moment troubleshooting and problem solving to upkeep perfect window displays and Merchandising elements- Comfortably conduct director-level store merchandising walkthroughs. - Create tools to problem solve and create operational efficiencies, structure communication and increase merchandising consistency in execution.- Create clear guidelines for new window displays, standards, processes and instructions to be used globally.- Cultivate and upkeep relationships with Visual Merchandising, Marketing, Visual Display Elements, Area Managers, Store Leaders, and Store Visual Merchandisers

Covent Garden, London

I led a team to maintain brand identity in one of the company's largest and iconic stores. I worked closely with multiple corporate partners to innovate and maximise merchandising and aesthetic impact. I am experienced in designing demo solutions, tracking successes and am competent in designing and delivering training for 300+ employees to enhance customer experience and to promote benefits and features of products. I use KPI’s to measure success and use them to develop strategies. I also manage a budget for internal merchandising solutions, allowing the store to maintain aesthetic without overspending.I design products demo and merchandising training for 300+ employees to enhance product knowledge, customer experience, I keep in close communication with partners across the company including, Field Merchandising, Marketing, Loss Prevention, Visual Display Elements.I Provide regular feedback on window implementation, merchandising element quality, instructions and communication quality

- Help create the energy and excitement around products, providing the right solutions and getting products into customers’ hands.- Able to deliver great customer experiences in any environment and to be invigorated by constant personal interaction.- Strong communication skills that let you converse as freely and comfortably with small groups as with individual customers.- Able to deliver workshops, personal training to customers of all levels.

Kellogg: Insights & Analytics, Pass

Kellogg: Insights & Analytics is a 6-week online program offered by Kellogg School of Management for Microsoft's field marketers.

A Level, Graphic Design, Pass

- Photoshop CS Skills - 3D Model Design - Advertising Analysis - Freehand Sketching development

Media Studies, Pass

-Web Design -Event Promotion -Video Editing -Videography -Film Analysis

Photography, Pass

SLR Photography DSLR Photography Film Developing