I am a well-versed social media marketing veteran with social media managerial experience for large public and private technology brands including OutSystems, LogMeIn, LastPass, GoToMeeting and Qlik, among others. There are many career highlights that come to mind including launching new brands (GoTo), creating multiple social campaigns worthy of Times Square in NYC, authoring tweets for a Super Bowl Champion and even directing a massive indoor luau at an industry tradeshow! I truly enjoy storytelling and being able to collaborate with my colleagues across the globe. It's really wonderful to be afforded the opportunity to learn more about cultures all around the world through the lens of creating and advising around social media strategy. My core competencies include customer campaigns, influencer relationship building, social media strategy and content creation, as well as social measurement and making quick pivots from those learnings. Spending my early career honing my skills in an agency setting has given me tremendous perspective into a more Delivery-based Marketing Model, which is also how I built Social teams internally at each of my previous stops.My goal is straightforward: to drive sustainable social media programs through data-driven insights and organic growth of our channels. Ultimately, the content and events that an organization is already promoting are not what wins hearts and minds: how you can deliver value with the services you provide is king. Showcasing that value in fun, exciting and creative methods is my wheelhouse! I've built both organic and paid programs from the ground up across various platforms including Twitter, LinkedIn, Facebook, Instagram, YouTube, Reddit, TikTok, and others. I'd love to bring this experience to your business, please feel free to reach out!My technology experience runs the gamut: low-code application development, password management, data analytics, video conferencing, mobile application development, embedded computing, cloud computing and hosted services, digital imaging, software development, information management and e-learning.