Led the UX strategy, research and implemented user onboarding initiative that reduced the total time to value from 8 minutes to a few seconds, lifted conversion rate to 4.4%, a 12.9% year one revenue lift, and a 108% lift in payment enablement.- Mentored in a player coach approach, and recruited 5 designers across two offices inRedwood City and Sydney.- Proposed and phased out a referral campaign, to optimize our conversion efficiencyrate (acquired by bill.com in 2021).

Founding partner of 2 and grew a lean team of 32 by year 4. Recruited and led 2 senior product designers across multiple verticals. I played a crucial role in our seed funding round of $2M and $6M Series A round with positive ARR.- iOS- Android- Web

Led development of Spayce (now Vidy), a mobile app that lets users capture moments in their life and share them with friends and family. Scaled and established design best practices. We raised $2.5M in seed round and in 2015, raised a Series A round of $12M before pivoting to Vidy, an embedded video layer behind text on web pages.The mobile app was featured by Apple in both the Social Networking category and on the home page of the App Store as a "Best New App".

Reconiz is a social medial mobile app that provides real-time celebrity news and updates.

Worked on a cross-functional team on the Evernote core product as well as the Evernote Food App. I introduced a new illustration and iconography style for the Evernote Business website 2.0 which was adopted and has gone through various changes while maintaining the original direction. Take a look! shorturl.at/hkwDL

Friendect is a mobile app that confidentially reveals which of your friends are nearby, so you can share moments together in the real world.- iOS App Design- Branding