Mark Blackburn Email & Phone Number

Sydney, NSW, AU

Marrickville, NSW, AU

Responsible for marketing, brand and sales strategies, consumer insight, customer acquisition and CRM.Lead a team of 20Report to CEO

Mitchell, ACT, AU

Achievements* Consolidated media agencies into single entity and brought together internal Creative Studio into one team.

Billund, DK

Achievements* Guided, supported & inspired cross-functional teams (globally, regionally and locally) to use Paid, Owned, Earned/Shared Media & Partnerships in a more integrated, holistic, and impactful way through the development, refinement and optimisation of 27+ Brand Playbooks.* Addressed audience fragmentation and improved media cost.

Southampton, England, GB

Achievements* Developed a ‘digital first’ marketing strategy. Obtained buy-in/funding from Exec. Hired technology partners, agencies and restructured in-house team of 14 to execute strategy. * Drove set-up, adoption and usage of MarTech (Adobe) that allowed Carnival Corp. to collaborate, coordinate and execute globally across all 8 cruise ship brands.

London, GB

Achievements* Created new global customer focused programme/campaign framework (from ad hoc, event-led promo approach) & placed it under the cross-government GREAT brand (Travel, Business & Education). New strategy led to 37% increase in funding from No.10 Downing Street (Cabinet Office).* Launched GREAT Festivals in Hong Kong/China, International Festival.

London, GB

Achievements* Rebdged and relaunched online presence under the GREAT brand* Reduced number of social media/digital platforms from 522 to 17. * Grew reach 273% and engagement 56%

Cupertino, California, US

Achievements* Flawlessly planned, adapted, and delivered all product/event launches (iPhone, iPad, Mac, Software, Services), seasonal and sustain Marketing Communication work across all segments in 21 markets with newly reorganised internal/agency team.* Increased number of digital platforms 80%, number of languages communicated in from 3-5 and traffic.

Central, Hong Kong, HK

Achievements* Established the vision and objectives of AIA’s digital strategy in 14 markets. Set the agenda for digital innovation throughout the organisation.* Obtained agreement from the AIA Board for a radical, channel shifting US$28M marketing/eCommerce brand strategy (‘My AIA’). * Recruited/led a team of 10, 5 agencies and 3 programmes which generated.

Cupertino, California, US

Achievements* Set-up and directed all aspects of brand strategy, roadmap, and marketing activities (product launches, programmes, and promotions) for all eCommerce activity in the Asia Pacific region. * Planned and launched 8 new eCommerce websites in 4 languages. Recruited world-class team of 15 (Search, Affiliate, Developers, Designers, Merchandising.

Cupertino, California, US

Achievements* Launched first ever country specific marketing campaign (South Korea – Chuseok) leading to the creation of Chinese New Year, Diwali, Hari Raya, Back to School/Uni & Corporate Gifting cross-regional campaigns.* Succesfully launched new Refurbished products, Corporate EPP and Education programmes for ANZ contributing an increase 12% pts to.

Alphen Aan Den Rijn, NL

• Achievements
• Created, developed, and launched a new online subscription brand (‘Solutions Finder’) that remains an integral part of the Asia Pacific product portfolio.
• Increased web traffic 45%, registrations 62%, Average Order Value 67% and eCommerce revenue 80% year-on-year.
• Successfully led the Wolters Kluwer brand refresh across all digital platforms in the Asia Pacific region. Coordinated roll-out and standardisation of online customer brand experience with zero issues.

London, England, GB

Achievements* Development of marketing and promotional innovations including CD cover mounts, sampling and database marketing for three music magazines on behalof of the five major global record companies.* Successfully launched Bang Magazine (biggest consumer magazine launch 2002) and exceeded revenue targets by 16% (circulation and advertising)

New York, NY, US

Achievements* Worked on groundbreaking digital marketing campaigns for brands including 20th Century Fox, EMI and Compaq.

London, City Of London, GB

Achievements* Won the contracts to publish Massive (through HMV) and Official Dreamcast Magazine (through Ozisoft).

North Sydney, New South Wales, AU

Achievements* Relaunched Metro (SMH Entertainment Section)

London, London, GB

Achievements* Repackaged unprofitable music magazine (Metal Hammer) with a self-funding multimedia CD covermount (music and games) that increased circulation by 28% and took the magazine back to profitability preventing its closure/sale.

Master Of Business Administration - Mba, International Marketing/E-Commerce

Bachelor Of Arts - Ba, Economics

Bachelor Of Arts - Ba, Economics