Mark Blackmore, B2B-I Email & Phone Number

Cardiff, Gb

Mold, Wales, United Kingdom

Responsible for leading and overseeing the marketing function within company, leading a small team and being responsible for creating the marketing strategy, devising a campaign calendar targeting the company's preferred audience, competitor analysis, reporting, supplier/partner relations, devising a lead generation strategy and workflow, understanding of customer pains & challenges, their buyer journey, how to utilise multi-platforms to attract, educate, engage and convert potential clients. • Created and executed a proactive marketing strategy, leading to a significant increase in self-generated leads/opportunities through targeted digital, email, and telemarketing campaigns.• Significantly improved sales conversion rates from marketing qualified leads by tailoring content and enhancing the customer journey, resulting in reduced costs.• Implemented a content plan and authored SEO-driven blog articles, elevating website traffic and securing page 1 Google rankings for relevant keywords.• Boosted LinkedIn followers by 180% within a year through active engagement and creative input in sponsored campaigns.• Achieved a 50% increase in monthly website visits through strategic social media activity and external link building, while optimising the website for enhanced customer experience.• Devised a content strategy that lowered the cost per lead and optimised sales margins, creating over 100 marketing articles addressing customer needs, leading to an 84% increase in monthly conversions.• Managed marketing campaigns with marketing automation tools, analysed results, and executed follow-up actions.• Maintained and improved CMS platforms (WordPress, Umbraco, HubSpot), enhancing website usability and domain authority from 12 to 80+.• Proficiently utilised SEO tools like Google Analytics, SEMrush, Moz, & WooRank to gauge website authority and performance.

Swindon, United Kingdom

During my time at DXC (ebecs) I had the responsibility of implementing change within the marketing department, along side the Head of Marketing. My role involved the planning and delivery of a new company website working with external and internal stakeholders to create a lead generating platform for us to convert visitors to customers. I supported the development of our webinar program, and added to our content strategy with the introduction of a content program that involved a wider team of subject matter experts. Editing and publishing the final version of content in various formats, from blogs, videos, whitepapers, webinar scripts, etcI worked closely with Microsoft direct to deliver individual campaigns that related to the manufacturing industry, professional services and remote working. My responsibility was planning the activities, setting the objectives and delivering the content across various platforms. I was also responsible for the nurture and development of a junior marketing executive providing guidance and advice around their deliverables.

Pontypridd, Wales, United Kingdom

o Developed the original idea of providing lead generation to partners through a specifically designed online platform, o Implemented the same website platform in 4 other European regions within 6 months, o Increased number of leads per month by 50% from 8 to 12 by redesigning landing pages used in PPC campaigns,o Target of attracting new visitors to the website and converting them to opportunities, which can be sold to our partners, o Create plan to increase traffic to website using a combination of inbound and outbound marketing, such as blogging, automated nurture marketing campaigns, and use of social media platforms to engage with prospects at each stage of their buyer journey,o Working with agencies to deliver web design, SEO, PPC and content strategy in order to reach the right target markets, o Planning the roadmap for change and improvement based on previous performance, reviewing results and analysing data, o Support and mentor a team of telemarketers to work towards KPIs,

As part of the Channel Manager team my core responsibilities involve managing and supporting QBS Partners by responding to their questions with suitable answers, and if necessary, recommend appropriate QBS services to help. My aim is to mentor, coach and support my partner accounts with the knowledge I have gained during my many years working in the industry. I have a particular focus on helping partners maximise their business growth through developing their marketing strategy. I assist our partners create a go-to-market strategy, understand who their ideal customer is, and how to engage with them effectively. The objective is to build awareness, build a pipeline of leads, move them along their buying journey to convert into customers. I also take on active role in supporting our own lead generation program to provide leads for our partner channel. While no longer directly involved in nurturing I provide support to our Business Software Consultant to maximise the output of the program. I have also taken on some of the UK marketing responsibilities which involves copywriting, proofreading, making amendments to the company website, and developing email campaigns for our own services such as promoting our training programs. o Support partners, providing advice on marketing, sales and product licencing. Identifying opportunities to upsell services through regular business reviews, o Carried out marketing strategy reviews – discuss sales and marketing objectives, buyer persona & journey, research target market, sales & marketing performance reviews, advising on marketing strategy and help them to implement,

Cardiff, United Kingdom

I was responsible for developing and implementing the direct marketing strategies for UpriseVSI and its clients which includes data management, devising direct mail and email campaigns, establishing and running CRM programmes and delivering new business opportunities.I took an active role in the lead generation process from the initial project briefing through to undertaking telemarketing campaigns on behalf of our clients. During my time with Uprise Marketing, I had implemented successful telemarketing campaigns across a wide variety of industries including print, business management software, IT hardware & services, office design/furniture, insurance, renewable energy, and hospitality. I was also the key account manager for the company’s biggest client and spends the majority of my time in supporting their UK marketing activities, developing and maintaining client relationships, and managing their website. I was also involved in a wide variety of other tasks for Uprise and QBS which include writing blogs, creating campaigns, proofreading and reviewing our websites, social media activity, and various management responsibilities. I handled some of the Human Resources responsibilities for the company and supports the Managing Director & Finance Director in their absence.

Cardiff, United Kingdom

I worked alone to build new client relationships with the aim of promoting the solutions and services provided by the company. I was involved in aligning the companies 4 brands, ensuring consistency across the group while retaining the individuality of each of the offerings. This involved design and style of the company’s websites, and development of important marketing material. I was also key in researching, contacting and generating new business opportunities through telemarketing, networking and building a relationship with Sage – the company’s main partner. I also had a very active role in the management team, offering opinion and making decisions about company matters.

Cardiff, United Kingdom

I started at FD Systems as a telemarketer generating highly qualified leads to develop their mid-market ERP portfolio of which I was very successful. Within 18 months I progressed to managing a small team of telemarketers and helped develop their skills by passing on acquired knowledge helping them be equally successful. This involved coaching new telemarketing techniques, keeping the team informed of new product developments, ongoing coaching/mentoring, and motivating team members to achieve targets. The role also involved liaising with marketing to co-ordinate effective campaigns directed at appropriate prospects, and directing the telemarketing team on the activity and its execution. Reporting directly to the Sales & Marketing Director I was responsible for the full management of the team which included; monitoring calls, achieving monthly/quarterly team targets, producing effective reports to demonstrate success or training requirements, and handling all aspects of HR for my team (recruiting, disciplinary issues, personnel matters and redundancies). In addition I also represented the company by attending customer meetings on occasions and trade exhibitions to promote the company and services.

Wales

I was employed to represent the company in the capacity of a Field Sales Executive, promoting the products throughout Wales by visiting prospective customers at their business location; hotel, restaurant, public house, etc. I was responsible for recognising, generating and acting on any sales opportunity via new customers, existing client base and trade events.

Cardiff, United Kingdom

During my time at Norwich Union I held the position of Lead Claims Advisor. This involved handling and being responsible for policyholders insurance claims. I would be required to be the first point of contact when the claim was initiated, ongoing communication, negotiating and setllement of claims. This role also involved managing customer complaints and co-ordinating the investigation of fraudulent claims.