Mark Blears Email & Phone Number

Uk

Based in Chicago. Responsible for global business development, P&L and Client relationship on McDonald's businessWork with 27 markets around the world as well as with McDonald's global marketing team on projects including Brand positioning, World Cup and Olympics activation.This role has taught me the true power of entrepreneurial spirit. McDonald's is a multi-local business. Working with 27 markets means we are able to nurture brilliant ideas and scale those with most potential. Ray Kroc- the founder of McDonald's aptly said "none of us is as good as all of us"In 2016 we developed a global activation imlovinit24- 24 gifts of joy, in 24 hours, across 24 different markets/geographiesAppointed to Board of Beacon Communications JapanServed as Judge and Professor at McDonald's Hamburger Marketing University (100 Marketing & Agency Professionals from around the World).

Tokyo, Japan

Based in Tokyo.Responsible for McDonald's business across the APMEA RegionLed a combined team of beacon (Leo Burnett Japan) and Dentsu under a collaborative partnership called DO, delivering the best of East & West.This role taught me the power of diverse yet collaborative thinking. By embracing the best of East & West we were able to make a very Western brand, very locally relevantEstablished a new Retail Marketing Unit called DO Design

Hong Kong

Based in Hong Kong.Responsibilities extended to include all McDonald's Markets across APMEA RegionPartnered closely with McDonald's Regional and Local Marketing teams across APMEA to interpret, implement and localize global strategyWorked with local markets to develop marketing plansHelped to develop regional business platforms including Delivery, Drive-Thru', 24 Hours and Value.This role taught me the importance of continual reinvention- never stand still. Find new ways to make a familiar brand new and more everyday relevant/valuable

Hong Kong

Based in Hong KongAsked by McDonald's Client to return to Asia to work full time on McDonald'sMember of McDonald's Asia Pacific Regional Brand Business Team and Family Marketing CommitteeKey strategic partner to McDonald's Regional ClientsResponsible for building Leo Burnett McDonald's business across the regionHelped McDonald's China and Greater China team win the Global Marketing Achievement Award.This role taught me the importance of cultural relevance and fit- how to make an iconic Western/American brand relevant to Asian tastes, cultures and customs across a very diverse region

Chicago

Based in ChicagoRan McDonald's Family/Children's business across US for Leo Burnett.This role taught me how to manage one of the world's most iconic brands in the world's biggest market- the birthplace of McDonald's- and the social responsibilities that go with that

Hong Kong

Managed the Hong Kong office and ran new business.Managed Hong Kong Clients and China Clients based out of Hong KongSet up new Retail Division (Leo Xpress)Management Director responsible for McDonald's China businessThis role gave me my first real taste of working and living overseas in one of the fastest moving, most innovative, retail markets in the world. A country that never sleeps

London, United Kingdom

Member of Leadership GroupMember of Training CommitteeDuring the 12 years I worked at Leo Burnett London, I worked on Clients including: McDonald's, P&G (Laundry & Detergent, Hair Care, Skin Care), Disney Theme Parks (Walt Disney World Florida & Disneyland California), Heinz Infant Care, Cathay Pacific, United Biscuits (McVities & KP), Perrier, Volvic, St Ivel.During this period of my career, I was fortunate enough to work on iconic brands that helped lay the foundations to build strategic, creative and experiential discipline. From five sensing and vacation planning on Walt Disney World to rigorous strategic interrogation on P&G, retail excellence on McDonald's, to the award winning Perrier 'Eau" campaign

Bachelor Of Science (B.S.), Chemistry

Ist Class Hons Chemistry With Distinction, Chemistry