Mark Blount Email & Phone Number

Alpharetta, Georgia, Us

Direct an all-star team to build the Curve brand, generate multiple funnels of leads to meet budgeted sales objectives, and enable the prospect-facing and customer-facing sales teams to experience successful engagements. Key elements are crisp, consistent messaging and smart campaign ideation to deliver continuous nurturement to the 105K independent and group dental practices that Curve aims to serve in North America. Outbound marketing mediums include programs such as email, postal, trade events (12-15 nationals and 60+ local/regional events per year), and webinars, as well as similar initiatives through a multitude of 3rd-party associations that Marketing manages. Inbound strategies include significant efforts in SEO/paid, search aggregation sites such as G2 and Software Advice, re-targeted display ads, blogging, and social media. Notable initiatives completed so far include the company migration to Salesforce.com, the constant evolution of company messaging and website, implementation of a systematic social program, development of influencer marketing and partnership programs, video-based content for many mediums, implementation/enhancement of sales/marketing tools such as Hubspot, Salesloft.

Atlanta, Ga, Us

Responsible for the planning and execution of all brand marketing and lead generation programs for a leading provider of hardware and support services for data center infrastructure. Reported to Founder/CEO.

Peachtree Corners, Ga, Us

Recruited back to Brightree by both the Chairman and the CEO to prepare the company for sale in an increasingly hot healthcare IT market. Held a key role in telling the company’s story and marketing the business to suitors while simultaneously re-tuning the 20-person marketing team. Integral role in Brightree's 12-year growth and the company being named the state's fourth fastest-growing private company by Georgia Trend Magazine and the 636th fastest-growing private company in the U.S. on the Inc. 5000. Transformed the marketing organization, adding product marketing managers for top growth markets and restaffing 50% of roles. Championed complete re-messaging of the company, including a market-facing website with new content. Over four months, as part of the purchase process and to maximize sales ROI, helped to create a graphical investor sales book. Facilitated sale to ResMed in April 2016 for $800M, the largest-ever SaaS sale in the Southeast U.S. and the second-largest healthcare IT sale ever in the U.S. Reported to CEO.

Melville, New York, Us

Hired to formalize and spearhead the first-ever high-level strategic marketing effort for this $40M contact center technology services company called Adtech Global, with 3,200+ customers worldwide. Adtech Global was later purchased by Verint in 2017. Responsibilities including advising/supporting the CEO following acceptance of an outside investment to aggressively grow the brand and ROI (no longer a lifestyle business). The marketing efforts were centered around the successful launch of new products and the a complete transformation of the company from a hardware-based company to a cloud services company. Through successful marketing and sales activities, the company was able to maintain profitably and growth, while overcoming a rapidly declining legacy business. After achieving the primary goals to create a brand from the ground up and grow sales via high-impact marketing, I took on additional responsibility in a sales lead role for the EMEA office in London in 2014 providing direction for the U.S. and U.K. teams (spending two weeks per month in each office) with a focus on turning the U.K. location profitable, which was accomplished.

Cambridge, Ma, Us

Directed all aspects of marketing and sales for web-based (SaaS) software solution for marketing and public relations professionals social media analytics to identify and rate influencers in any vertical market based on the influencer's online thought-leadership score. Responsibilities included ongoing campaign planning, creative and copywriting for weekly campaigns, direct marketing, and events. Re-designed web, implemented CRM, and designed automatic lead nurturing program. Reported to CEO.

Peachtree Corners, Ga, Us

Sought out in 2005 to partner with the new CEO in turning around a startup SaaS company in the post-acute healthcare industry with 15 staff and $600K in annual revenues, losing nearly $100K monthly (due in large part to the business model). Achieved profitability in 18 months and helped to grow the company to 200+ employees and $30M+ in revenue in five years. In 2010, departed to pursue other turnaround ventures before being incentivized to return in 2015 to oversee positioning of the company (by then a leading software solutions/services provider for 2,200+ organizations) for sale. Between 2005-2010, built the Brightree brand to that of industry leader, managing inbound/outbound demand generation, branding and all sales support. Rolled up sleeves for the first three years, tightly managing budgets and meeting quarterly goals before hiring team members. Developed annual marketing plans for each market/segment and drove demand generation and brand awareness. Increased brand awareness from less than 10% to 95%+ over four years, expanding the marketing budget to $1.5M in 2010, and setting the stage for budget growth to $4.8M by 2015. Expanded nationwide market share from <3% to over 50%, taking the company from a nameless entity to a market leader. At the onset in 2005, we refined the sales model and created low-cost marketing programs which generated six profitable deals per month. By 2010, the team I led brought in 150 qualified inbound leads monthly supporting 40 monthly new logo sales, never missing lead generation or sales targets. Initiated/managed CRM workflow/reporting, including web-to-lead, lead scoring, online surveying, and several integrated sales/marketing automation tools. Directed SEO and Google AdWords efforts.

Atlanta, Ga, Us

Responsible for brand & product marketing of cloud computing (ASP/SaaS) emergency preparedness & response software and consulting solutions to serve public and private organizations nationwide. Developed marketing communications initiatives, branding programs, and sales support materials to target numerous markets. Formed and nurtured sales channel alliances.

Managed department responsible for marketing, sales, & training for international wireless telephony & data networking hardware company. Responsible for marketing collateral, packaging, channel management, Internet/intranet design, and management of advertising and public relations agencies. Other responsibilities included pricing, research, sales channel support, customer service, and technical publications worldwide. Directed sales efforts in N. America, S. America, and Mexico. Reported directly to President/COO.

Peachtree Corners, Georgia, Us

Responsible for marketing/business development for international e-business payment software company. Activities included product marketing, sales support, market research, marketing communications, web site, and partnerships in the U.S./U.K. Developed comprehensive marketing plan as part of venture capital program. Managed company name change to "Alogent" and a full brand image transformation. Company recognized as 10th fastest growing private company in Atlanta (Atlanta Business Chronicle; April 2000) and 380th fastest growing private company in USA by Inc. Magazine. Reported directly to CEO.

Lexington, Kentucky, Us

Directed marketing and sales support at leading I.T. training company (>$200M revenues; 230 locations in 30 countries). Managed 20-person team responsible for marketing communications, business development, and product life cycle of core product line, representing >70% of company revenues. Launched major market segmentation initiatives in vertical and emerging markets. Managed partnerships and co-marketing agreements with largest software and hardware companies worldwide. Reported to Executive Vice President.

Dallas, Tx, Us

Held management roles in various departments, including sales, marketing, business relations, and purchasing. Responsible for launching & managing national product sales/marketing of traditional and emerging advertising products. Managed marketing programs, market metrics, customer satisfaction, and quality improvement efforts of nationwide call center organization. Sold AT&T business solutions to Fortune 100 customers. Managed group that supported the Sales Vice President on marketing planning, promotions, and competitive research. Managed relationships with Florida Public Service Commission and 13 Florida local telephone companies. Structured and supervised new organization to negotiate and process contracts for 9-state region.

Ab, Communications

Mba, Marketing / International Business

Mgmt Dev. Pgm., Business