Since 2018, I have led as the founder and creative director of an all-encompassing storytelling creative studio in Australia. Bringing over two decades of expertise in creative direction, branding, and graphic design, my role involves helping clients effectively tell and convey their stories, ensuring immersive audience engagement. Together with my team, we've created over 100 media and interactive experiences, managing multi-million dollar projects for international brands, cultural events, and government bodies across four continents. Notable projects include working on Netflix's "Uglies", contributing to Ariana Grande's r.e.m. beauty, creating the Linfen Shanxi light show, and developing an immersive installation for MG Motor Australia. My work has been internationally recognized, ranking as the 16th top designer globally by A' Design Awards 2021 and receiving the Muse Creative Awards 2021 Platinum Award in experiential and immersive design. I am continually seeking new challenges and opportunities to innovate and shape the future of visual communication.