Going at it again as Event Director after organizing the first ever Olympic Qualification Tournament in Oostende in 2020. This time in Sportpaleis Antwerpen where we will host world & olympic champs USA, Nigeria & Senegal. Our first game already setting a Belgian record for attendance for women's sports! All info: https://www.fiba.basketball/oqtwomen/belgium/2024

Consultant for the national basketball federation with a clear ambition of pushing our national teams the to the next level from a marketing, communications & event perspective.

After great work experiences at agencies, media & brand activation companies I've decided to go my own way and created Mark a Thing: a strategic consultancy company with a passion for connecting fans, brands & media.

Consultant for the BNXT League with double mission to generate content & revenue streams in order to promote our clubs and events.

After my lecture at the INSTIMA congres for students in 2010, i got the teaching vibe. Since then I regularly gave guest lectures at different schools & universities. In 2011 KH Leuven asked me to teach a specifically developed new class. We baptized it 'Phygital Marcom', designed for Banaba students (Bachelor after bachelor). Is it still about Kotler P's or more about P&L? What are relevant drivers in Marcom today & how can innovation & digital help grow your customer base? What's key in retail today and which trends are awaiting for the (very) near future? Are clients really that critical or are we just misunderstanding them and their objectives? I try to give insights in the whole process.

Rebuilding the brand & company - after the Square Melon era - was a challenge i enjoyed for over 3 years. With the help a great bunch of people we turned it around into the healthy agency it is today.

After working in great online, agency & media companies, I took the opportunity to experience life on 'the client side' on an interim consultancy mission. And what a client: part of the Heineken group, but still a local marketing powerhouse full of great brands & thrilling opportunities. Working in close collaboration with the brand teams and other departments on daily basis, offering activation advice & support. Cheers!

Implementing brand activations on a tactical & practical level, in close collaboration with the specialists within the TBWA-group (PR, DM, Web, Social Media, Data-Analytics & Production department E-graphics). Working cross departments and categories for long term TBWA-clients clients like Telenet, Eni, KBC, B-Post, Maes, Nissan, Ecover, etc. Always balancing on the ever important thin line of marketing & sales, I help develop relevant touchpoint plans to engage all stakeholders (consumers/clients/managers/shareholder).

As CSD I led a dynamic and hard working department of 22 FTE's, divided in 3 different business units and was responsible for providing a healthy turnover & margin (what else is there) for shareholder GIMV. Activating brands on- & offline not only for all major FMCG & multinationals, but also for services, automotive, heatlhcare & public campaigns on a Benelux level.

Bananas Benelux was a leading brand activation agency with over 200 employees with agencies in Brussels & Amsterdam before it got absorbed in the Square Melon Group. After handling the national Coca-Cola account for over 4 years, I've build channel & marketing plans, negotiating with local partners & leveraging sponsorships. After that I was asked to developed a new business unit from scratch and implementing key succes activation mechanics & non-conventional media techniques for other various clients. The last two years at Bananas I was also in charge of all New Bizz cross-units, working closely together with creative & strategic management.

In charge of a department of 5 FTE's. We were responsible for commercial implementation of new media for VT4 on all its distribution platforms. Developing a product portfolio and turning it into a commercial success. Working in close collaboration with marketing & sales to support the needs of content and sales packages to sales houses and largee advertisers.

Despite a bankruptcy of my previous employer, i remained an Internet Believer and found a safe haven in Antwerp. Planet Internet Media asked me to take charge of all media revenue streams like partnerships and online display advertising. In charge of a team of 4 FTE's we've developed business & growth plans until the dutch Queen decided to pull the plug on Planet Internet in Belgium.

One of the most energetic and ambitious online platforms ever built in Europe offered a unique opportunity to manage a brand and one of the first large scale e-commerce websites in Belgium. As Marketing manager for Belgium I worked closely together with the Dutch branch and different agencies to build the brand on a short time. Although brilliant in its business model, it came too early for the conservative Belgian market and so Letsbuyit.com closed its Brussels office by the end of the year.

After enjoying an internship in my college years, I was asked to join VVL/BBDO. Working on clients like Electrabel, SPA and Brussels Airlines I developed a passion for brands and advertising. On top of that I had the chance to work with brilliant strategists & creative people learning me the tricks of the trade.