Mark Boncher Email & Phone Number

Waterford, WI

Superior Carbide supplies consumables, service, and machines for the large format cutting industry. From small shops to multinational companies, we supply the highest quality consumables service, new and pre-owned machines, software, and more at an incredible value. Our company provides these products/services and more for Zund, Kongsberg, and any type of.

Waukesha, WI

Continual freelance writing and marketing work with a focus on motorsport product coverage, but not limited to boating/watersports, DIY, or active lifestyle opportunities. - Consultant and contributor to On Snow Magazine (OSM), ATV World, STV, out of Toronto, Canada. Focus on content creation and planning.- Have been published in other more technical.

Waukesha, WI

• Managed a full media brand (American Snowmobiler) with direct reach of ½-million consumers overseeing all aspects of print, digital, events, and video while simultaneously working with corporate partners.
• Marketing management (advertising, print, digital/social, video, events and trade shows, e-commerce, product launches, direct mail) Led the direction of all aspects of marketing for the brand from from something as.
• Employee management (recruitment, interviewing, hiring, goal setting, and promotions). In charge of dedicated, shared, and contracted team members.
• Content and communication management (print, website, social media, advertising campaigns, video, e-newsletter, event and trade show, e-commerce, OEM, promotional concept development/implementation) Writing, editing.
• Brand management (presenting, 360-degree strategic planning, new product and life-cycle planning) Competitive analysis, key market opportunities, new products and manage all press releases and brand messaging.
• Business management (budget, finance, database and audience tracking/cultivation/list development) Oversee business unit finances plus staff and capital appropriations. Additional Duties:

Waukesha, WI

• Main content generator, director of events and marketing manager.
• Led the department from being strictly a website and magazine to becoming a full-fledged media brand.
• Solidified our social and video media capabilities as well as brought on more exclusive events, promotions, and products.
• Worked with national television show as advisor, talent, advertiser relations manager, and script writer.
• Became the main point of contact for all major partners and sponsors.
• Assisted in more senior management duties including overseeing employees, contractors and making strategic decisions.

Waukesha, WI

• Learned to become lead content generator
• Website copy manager and site moderator
• Main test rider and contributor/athlete coordinator.
• Began regular blogs and media outreach program with national associations and clubs.
• Pitched new content AND business ideas.
• Took the lead on first exclusive brand events.

Greater Grand Rapids, Michigan Area

• Drafted market research and technical reports for the Small Business and Technology Development Center (a division of the federal Small Business Administration at Grand Valley State University.
• Completed demographic mapping, utilized several software programs as well as hard data for reporting and completing information request reports for small business owners, determined how to best position client’s.
• Managed special projects for the university such as the West Michigan Demographic Profile and West Michigan Business Confidence Survey publications.

Master Of Business Administration (Mba)

Bachelor Of Business Administration (B.B.A.), Marketing