Superior Carbide supplies consumables, service, and machines for the large format cutting industry. From small shops to multinational companies, we supply the highest quality consumables service, new and pre-owned machines, software, and more at an incredible value. Our company provides these products/services and more for Zund, Kongsberg, and any type of like system(s). Customer relationships are at the heart of what we do at Superior Carbide. As the sales and marketing manager our company is dedicated to fast, easy, and knowledgeable solutions.

Continual freelance writing and marketing work with a focus on motorsport product coverage, but not limited to boating/watersports, DIY, or active lifestyle opportunities. - Consultant and contributor to On Snow Magazine (OSM), ATV World, STV, out of Toronto, Canada. Focus on content creation and planning.- Have been published in other more technical publications including Consumers Digest.

Managed a full media brand (American Snowmobiler) with direct reach of ½-million consumers overseeing all aspects of print, digital, events, and video while simultaneously working with corporate partners. • Marketing management (advertising, print, digital/social, video, events and trade shows, e-commerce, product launches, direct mail) Led the direction of all aspects of marketing for the brand from from something as simple as to what photos to use in print advertising to creating long-range strategic plans. • Employee management (recruitment, interviewing, hiring, goal setting, and promotions). In charge of dedicated, shared, and contracted team members. • Content and communication management (print, website, social media, advertising campaigns, video, e-newsletter, event and trade show, e-commerce, OEM, promotional concept development/implementation) Writing, editing, and creatively generating content for a 70-100 page 6X magazine and a website with peak traffic above 500,000. Bi-weekly email newsletter for 50,000 registered users, award winning online television show, and daily social media directives for 40,000+. • Brand management (presenting, 360-degree strategic planning, new product and life-cycle planning) Competitive analysis, key market opportunities, new products and manage all press releases and brand messaging.• Business management (budget, finance, database and audience tracking/cultivation/list development) Oversee business unit finances plus staff and capital appropriations. Additional Duties:• Brand contact at advertiser, sponsor and consumer level• Endemic and non-endemic media experience• Workflow, art design management and television/video scripts and advising. • Contributor and photographer management• Test/demo ride coordinating, technical advising and test rider• New media business planning• Athlete and ambassador coordination, and on screen video talent • Trade show presenting

• Main content generator, director of events and marketing manager. • Led the department from being strictly a website and magazine to becoming a full-fledged media brand. • Solidified our social and video media capabilities as well as brought on more exclusive events, promotions, and products. • Worked with national television show as advisor, talent, advertiser relations manager, and script writer.• Became the main point of contact for all major partners and sponsors. • Assisted in more senior management duties including overseeing employees, contractors and making strategic decisions.

• Learned to become lead content generator• Website copy manager and site moderator • Main test rider and contributor/athlete coordinator. • Began regular blogs and media outreach program with national associations and clubs. • Pitched new content AND business ideas. • Took the lead on first exclusive brand events.

• Drafted market research and technical reports for the Small Business and Technology Development Center (a division of the federal Small Business Administration at Grand Valley State University. • Completed demographic mapping, utilized several software programs as well as hard data for reporting and completing information request reports for small business owners, determined how to best position client’s companies both geographically and conceptually within their market. • Managed special projects for the university such as the West Michigan Demographic Profile and West Michigan Business Confidence Survey publications.