Mark Bowerman Email & Phone Number

Philadelphia, PA, US

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Drove results-oriented marketing program, focused on leading national sponsored events with 50x ROI, growing audience 3x for marquee thought leadership and anchoring rapid response and digital content production.

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Led design and development of agile, cost-effective internal digital solutions that help enable “one firm” strategy. Eliminated low-value activities and focused team on prominent, persistent business challenges. Led design and build of “navigator” sites to simplify access to key business development information resources for firm’s account teams. Conceived.

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Drove strategy-led, issue-driven marketing programs designed to elevate the firm’s brand with a new audience—business unit leaders and chief strategy officers—and accelerate growth for firm’s strategy consulting capabilities. Developed and led integrated US marketing program to establish firm’s position on how companies can best grow and create competitive.

Chicago, IL, US

Created and executed national marketing strategy for high-growth advisory services business in the US (13 percent), with a focus on building brand, positioning and value proposition; developing issue-driven marketing programs to target executive buyers of business advisory services (CEO, CFO, general counsel, internal audit and others); and improving the.

New York, NY, US

Created marketing strategies, helped position firm’s capabilities, and developed messaging and value propositions for business advisory firm. Developed and executed issue-driven marketing campaigns, helping U.S. firm shift from siloed marketing programs to broad multi-service campaigns while upgrading quality of marketing content. Led firm’s global.

Amsterdam, NL

Applied strategic analysis, messaging and marketing strategy and execution skills to drive thought leadership programs, web content campaigns, and global solution strategy. Designed and managed corporate knowledge management program and system with focus on sales content development, capture, and re-use. Articulated firm's global capabilities as the.

Washington, DC, US

Managing editor for print and electronic publications for leading non-profit promoting the exchange of students and scholars to and from the United States. Created and edited organization's first electronic newsletter and first world wide web site. Designed and contributed to the association's quarterly four-color magazine.