Mark Bradford Email & Phone Number

Chicago, IL, US

Highland Park, IL, US

• Digital Solutions | Product & Growth OUR DIGITAL MARKETING SOLUTION ACCELERATES REVENUE AND MARGIN TARGETS
• WIN INCREMENTAL +20% closed deals
• Scale Marketing Tech and Data Intelligence
• Accelerate Growth with a Proven Lead-Generation Solution
• Full-Funnel Growth Engines
• Scaling with Generative AIPROJECTS:

Gent, BE

• As the Chief Digital Product Manager, I led strategic definition and product-led development of a new mid-market SaaS cloud-native platform.
• Installed and operated an end-to-end product-led growth engine fueled by: Generative AI, Paid and organic SEM, content factory with buy-flow funnels.
• Built a robust well-oiled organic content factory. Increased organic traffic by 86% in Q3 2023
• Grew paid search traffic by nearly 600% through Q3 ‘23.
• Increased valid contacts by 82% and trial activations by 230%.

Chicago, Illinois, US

As VP at Camelot Illinois Lottery, I orchestrated digital platform operations, aligning them with the retail POS channel. Key achievements include doubling YoY digital revenue to $170M (FY21) and setting a trajectory for $250M in Q1 FY22. I established a high-performing eCommerce team, optimized LTV and CAC, and implemented player segmentation strategies..

Chicago, Illinois, US

• As the Senior Director of Digital Products, I drove product strategy and development for FinTech.
• Developed consumer credit data-based acquisition solutions that personalized financial products offer to consumers on client-owned and operated sites and proprietary sites.
• Oversaw product strategy, driving development, ensuring performance, managing profit and loss, and providing pre-sales support.

Gent, BE

As a Product Strategy Consultant, I supported the leadership team in the development of their proprietary software.

Chicago, IL, US

• As the Vice President of Product Development, I led full ­lifecycle product development and operation of LFX Programmatic Customer Acquisition and Data Platform for Chicago's largest independent digital marketing agency.
• Transformed Leapfrog Online from a pure agency to a product-driven/managed services model with high-profit margins. Generated $500M in profitable revenue for premier brands. Measurably diminished cost trajectory by.
• Advanced high-velocity advertising and marketing technology platform; comprised of advanced analytics, digital media, consumer tracking, machine learning, multivariate testing & targeting, and personalized.
• Implemented pragmatic prioritization frameworks, management structures and methods for efficiently and transparently managing complex full­lifecycle product development aligned with agile production (UX/UI) and.
• Partnered with sales, account management, technical, and operational stakeholders to isolate data­-driven opportunities, resolve competing priorities, overcome obstacles, and maximize product adoption.

Des Plaines, Illinois, US

• As the Senior Director of Global Product Development and a member of the Executive Management Team, I directed all facets of software product management and development activities at BLUE Software brand management.
• Grew commercial value of BLUE Software and established it as the de-facto solution for global regulated packaging process management and content proofing space.
• Directed product strategy, roadmap, software design and engineering activities. Aligned R&D budget and product roadmap with a balanced consideration of customer requirements, market analysis, SDLC, business development.
• Established and led a professional product management team and methodology designed for a growing software business. Improved time-­to-­market by 50% and quality metrics by 30% through best practices that organize.
• Integrated on-demand pixel streaming solution for real time visual access, approval, and proofing of pharmaceutical, OTC, and CPG labels and artwork over global high latency environments to increase on­ time completion.

US

As the Practice Manager, I established and led a start-up application services practice, focusing on e-business strategy, systems integration, and custom web application development. I also partnered with business development to pursue opportunities, define pricing models, present proposals, and close deals

• In my role as in Interactive Strategy and Account Management, Ied, sold, and delivered solutions as a senior staff member of a web development and integration services firm.
• Conceived and developed a comprehensive interactive strategy for TransUnion to combat commoditization, increase revenue, and reduce costs by redefining B2B and B2C value chains.
• Managed the design and development of a national petroleum consortium's B2B marketplace and supply chain program.

Chicago, IL, US

As a Senior ERP Consultant, I implemented PeopleSoft modules from initial functional and technical specifications through configuration, integration, testing, and training for large financial institutions.

Bachelor Of Arts - Ba, Journalism

Doctor Of Law - Jd