Mark Bradford

Mark Bradford Email and Phone Number

Fractional Chief Product Officer and Digital Growth Marketing @ BAMA, LTD Fractional Product and Digital Marketing CPO, CMO
Chicago, IL, US
Mark Bradford's Location
Greater Chicago Area, United States, United States
Mark Bradford's Contact Details

Mark Bradford personal email

n/a
About Mark Bradford

As a seasoned Digital Product Strategy Lead, I focus on driving innovative growth marketing initiatives within the iGaming, DTC, fintech, and SaaS spheres. My experience creating growth engines and the inception of GTM strategies honed my expertise in end-to-end customer growth hacking and generative AI applications.Our team's efforts in scaling digital excellence services for brands and private equity are underpinned by a proven results-driven ideology for scaling up and market responsiveness. My passion for transformative growth is matched by a steadfast dedication to nurturing high-performance teams and fostering an environment where trust and innovation are the cornerstones of success.

Mark Bradford's Current Company Details
BAMA, LTD Fractional Product and Digital Marketing CPO, CMO

Bama, Ltd Fractional Product And Digital Marketing Cpo, Cmo

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Fractional Chief Product Officer and Digital Growth Marketing
Chicago, IL, US
Employees:
1
Mark Bradford Work Experience Details
  • Bama, Ltd Fractional Product And Digital Marketing Cpo, Cmo
    Fractional Chief Product Officer And Digital Growth Marketing
    Bama, Ltd Fractional Product And Digital Marketing Cpo, Cmo
    Chicago, Il, Us
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  • Bama, Ltd Chief Digital Growth Marketing And Product Officer
    Fractional Chief Digital Growth Marketing And Product Officer
    Bama, Ltd Chief Digital Growth Marketing And Product Officer Jan 2024 - Present
    Highland Park, Il, Us
    Digital Solutions | Product & Growth OUR DIGITAL MARKETING SOLUTION ACCELERATES REVENUE AND MARGIN TARGETS ● WIN INCREMENTAL +20% closed deals● Scale Marketing Tech and Data Intelligence● Accelerate Growth with a Proven Lead-Generation Solution● Full-Funnel Growth Engines● Scaling with Generative AIPROJECTS:● Inception and execution of a FinTech lead generation engine for a public NY financial advisory firm.● GTM strategy and MVP for a start-up focused on connecting professional services experts with mid-market business owners.● Lead generation > nurturing > growth and digital excellence services for private equity.● Low-code / No-code MVP and GTM for start-up G2C mobile app and product development serving addiction recovery for the state of Indiana.
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  • Esko | Brand Solutions
    Chief Digital Product Manager
    Esko | Brand Solutions Oct 2021 - Jan 2024
    Gent, Be
    As the Chief Digital Product Manager, I led strategic definition and product-led development of a new mid-market SaaS cloud-native platform.● Installed and operated an end-to-end product-led growth engine fueled by: Generative AI, Paid and organic SEM, content factory with buy-flow funnels.● Built a robust well-oiled organic content factory. Increased organic traffic by 86% in Q3 2023● Grew paid search traffic by nearly 600% through Q3 ‘23.● Increased valid contacts by 82% and trial activations by 230%.
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  • Allwyn North America
    Vice President Digital Performance And Ilottery Product
    Allwyn North America Jul 2019 - Sep 2021
    Chicago, Illinois, Us
    As VP at Camelot Illinois Lottery, I orchestrated digital platform operations, aligning them with the retail POS channel. Key achievements include doubling YoY digital revenue to $170M (FY21) and setting a trajectory for $250M in Q1 FY22. I established a high-performing eCommerce team, optimized LTV and CAC, and implemented player segmentation strategies. My leadership shaped the digital marketing platform roadmap for an optimal player journey in a regulatory landscape, and I integrated global data intelligence capabilities to fuel growth in North America and the UK.
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  • Transunion
    Senior Director, Digital Marketing And Product
    Transunion Aug 2016 - Jul 2019
    Chicago, Illinois, Us
    As the Senior Director of Digital Products, I drove product strategy and development for FinTech. ● Developed consumer credit data-based acquisition solutions that personalized financial products offer to consumers on client-owned and operated sites and proprietary sites.● Oversaw product strategy, driving development, ensuring performance, managing profit and loss, and providing pre-sales support.
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  • Blue Software
    Product Strategy Consultant
    Blue Software Apr 2016 - Aug 2016
    Gent, Be
    As a Product Strategy Consultant, I supported the leadership team in the development of their proprietary software.
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  • Leapfrog Online
    Vice President Digital Marketing And Platform
    Leapfrog Online Jun 2011 - Dec 2015
    Chicago, Il, Us
    As the Vice President of Product Development, I led full ­lifecycle product development and operation of LFX Programmatic Customer Acquisition and Data Platform for Chicago's largest independent digital marketing agency.● Transformed Leapfrog Online from a pure agency to a product-driven/managed services model with high-profit margins. Generated $500M in profitable revenue for premier brands. Measurably diminished cost trajectory by consolidating silos of legacy applications into a singular platform with modular services. ● Advanced high-velocity advertising and marketing technology platform; comprised of advanced analytics, digital media, consumer tracking, machine learning, multivariate testing & targeting, and personalized multi­channel / cross-device consumer experiences.● Implemented pragmatic prioritization frameworks, management structures and methods for efficiently and transparently managing complex full­lifecycle product development aligned with agile production (UX/UI) and development teams.● Partnered with sales, account management, technical, and operational stakeholders to isolate data­-driven opportunities, resolve competing priorities, overcome obstacles, and maximize product adoption.
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  • Schawk Digital Solutions
    Senior Director Of Global Product Development, Executive Leadership Team
    Schawk Digital Solutions Oct 2004 - Jun 2011
    Des Plaines, Illinois, Us
    As the Senior Director of Global Product Development and a member of the Executive Management Team, I directed all facets of software product management and development activities at BLUE Software brand management technology, providing enterprise automated workflow and proofing for globally regulated F500 CPGs and life sciences organizations. BLUE’s highly evolved analytics and performance indicators accelerate time-to-market in validated environments (e.g., Bayer, Merck, Unilever, AstraZeneca, GSK, Takeda).● Grew commercial value of BLUE Software and established it as the de-facto solution for global regulated packaging process management and content proofing space.● Directed product strategy, roadmap, software design and engineering activities. Aligned R&D budget and product roadmap with a balanced consideration of customer requirements, market analysis, SDLC, business development strategies, implementation/delivery, support, and finance.● Established and led a professional product management team and methodology designed for a growing software business. Improved time-­to-­market by 50% and quality metrics by 30% through best practices that organize, rationalize, prioritize and scope features requests.● Integrated on-demand pixel streaming solution for real time visual access, approval, and proofing of pharmaceutical, OTC, and CPG labels and artwork over global high latency environments to increase on­ time completion and right­ first­ time rates by over 70%.
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  • Silvertrain, Inc.
    Practice Manager, Application Services
    Silvertrain, Inc. Sep 2002 - Sep 2004
    Us
    As the Practice Manager, I established and led a start-up application services practice, focusing on e-business strategy, systems integration, and custom web application development. I also partnered with business development to pursue opportunities, define pricing models, present proposals, and close deals
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  • Ignition State
    Interactive Strategy & Account Management
    Ignition State Mar 2000 - Aug 2002
    In my role as in Interactive Strategy and Account Management, Ied, sold, and delivered solutions as a senior staff member of a web development and integration services firm.• Conceived and developed a comprehensive interactive strategy for TransUnion to combat commoditization, increase revenue, and reduce costs by redefining B2B and B2C value chains.• Managed the design and development of a national petroleum consortium's B2B marketplace and supply chain program.
  • The Revere Group
    Senior Erp Consultant
    The Revere Group Jul 1998 - Feb 2000
    Chicago, Il, Us
    As a Senior ERP Consultant, I implemented PeopleSoft modules from initial functional and technical specifications through configuration, integration, testing, and training for large financial institutions.
    View
  • Wolfe, Wolfe & Ryd
    Attorney & Business Counselor
    Wolfe, Wolfe & Ryd Jun 1996 - Jun 1998
    View

Mark Bradford Skills

Strategy Digital Marketing Start Ups Product Management Management Lead Generation Leadership E Commerce Business Development Interactive Marketing Marketing Marketing Strategy Integration Social Media Marketing Online Advertising Analytics Consulting Saas Project Management Software Development Life Cycle Account Management Strategic Planning Strategic Partnerships B2b Agile Methodologies Digital Asset Management Social Media Mobile Marketing Digital Media Business Strategy Sdlc Internet Marketing Software Product Management Business Process Design Product Lifecycle Management Digital Direct Marketing Digital Strategy Integrated Marketing Business Intelligence Program Management Product Development Cross Functional Team Leadership Scrum Web Development Web Analytics

Mark Bradford Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Journalism
  • Chicago-Kent College Of Law, Illinois Institute Of Technology
    Chicago-Kent College Of Law, Illinois Institute Of Technology
    Doctor Of Law - Jd

Frequently Asked Questions about Mark Bradford

What company does Mark Bradford work for?

Mark Bradford works for Bama, Ltd Fractional Product And Digital Marketing Cpo, Cmo

What is Mark Bradford's role at the current company?

Mark Bradford's current role is Fractional Chief Product Officer and Digital Growth Marketing.

What is Mark Bradford's email address?

Mark Bradford's email address is mm****@****mac.com

What is Mark Bradford's direct phone number?

Mark Bradford's direct phone number is +177358*****

What schools did Mark Bradford attend?

Mark Bradford attended University Of Wisconsin-Madison, Chicago-Kent College Of Law, Illinois Institute Of Technology.

What skills is Mark Bradford known for?

Mark Bradford has skills like Strategy, Digital Marketing, Start Ups, Product Management, Management, Lead Generation, Leadership, E Commerce, Business Development, Interactive Marketing, Marketing, Marketing Strategy.

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