I am a communications specialist with a passion for driving impactful digital marketing strategies. With over 20 years of experience in the field, I have successfully led and managed teams to create innovative digital media products. Currently working as a Senior Communications Officer at the Insurance Commission of Western Australia, where I contribute to impactful communication strategies. Previously, I held the role of Online Communications Coordinator at East Metropolitan Health Service (EMHS), managing public-facing websites, social media channels, and driving strategic digital communications to engage diverse audiences. Earlier in my career, I played a pivotal role at the Minerals Research Institute of Western Australia (MRIWA) as Communications and Projects Officer, where I developed and executed comprehensive communication plans, including delivering the NZEM WA Conference and coordinating industry workshops for education programs. My strength lies in building and maintaining collaborative relationships both internally and externally. I have a proven track record of managing and optimising relationships and budgets with external suppliers, ensuring the seamless execution of projects. My adeptness in using Content Management Systems (CMS) and digital analytics tools, such as Google Analytics and Google Data Studio, further underscores my commitment to leveraging technology for effective communication strategies.As a strategic thinker, I have consistently shaped and managed strategies, providing direction to teams to align their work with organisational goals. My leadership capabilities shine through in my current role at EMHS, where I lead teams in various online projects, including a significant digital migration initiative.I hold tertiary qualifications, including a Diploma of Social Media Marketing, a Bachelor of Communications, a Graduate Diploma in Education (IT and Media), and a Graduate Certificate in Business (Management). My diverse background also encompasses experience in arts and cultural institutions, where I initiated and managed a sci-fi film festival, showcasing my ability to blend creativity with strategic communication.Known for my outstanding communication skills, both written and verbal, I have presented at various forums, earning praise for my clear and engaging communication style.