A marketing and advertising professional with a diverse range of experience both client side and in various agency disciplines. Creative, practical and a strong team leader with the ability to get the best out of people and inspire adventurous and impactful work. Effective in various environments from large multinationals to start ups, and in a range of strategic, management and creative roles with an enthusiasm for breaking new ground and developing young talent. Spent time with the army, studying computers at Swansea, establishing a couple of theatre companies with Paradox & The London Classic, directing comedy with Parsons & Naylor, marketing with Unilever & Bestfoods, planning with Still Price, Leo Burnett & Marketing Store, Creative Director at Starcom, trying something new with Ancient Oak, brand participation with Weapon7 and helping people shine a little more brightly with Upping Your Elvis and Street Wisdom.I have been developing Brand Participation campaigns since the late 90's with the award winning Coco Pops vote campaign. I helped Unilever develop their approach to Brand Activation and most recently invented a brand participation model to help agencies collaborate to create joined up communications.