Pūrlife Brands is a global consumer electronics company delivering beautifully designed, high quality products to improve people's lives. We take pride in understanding our customers’ needs and bringing them the latest and greatest technologies and solutions from around the world.Responsibilities include overseeing the following: > Marketing Strategy> Product Launches> Demand Generation > Public Relations> Influencer and Affiliate Marketing > Advertising> Content Marketing

We're building a truly unique platform that's transforming the online purchase experience and enabling eComm sites to increase sales, conversion rates and time-on-site. Stayed tuned for updates. If you're an eComm lead and want an early peak, let us know.

We founded Sparkcell after leading a global organization responsible for digital and social media marketing at a Fortune 50 company. Our goal was to create an agency that that stood above the rest and that we would want to hire.Today we’re proud to have a client roster that includes Fortune 50 clients and fast-growing startups. We may be small, but we make a big impact for our clients. We hope you’ll give us a chance to impress you.Ask us how we: >>> Developed an end-to-end digital and social media program that contributed to a 3X increase in customer growth >>> Designed a marketing campaign that drove a 50 percent increase in revenue>>> Created a multi-national digital and social media launch campaign that helped a new company introduce its products in more than 8 countries >>> Drove a social media, digital and SEM advertising program that profitably drove a 20 percent increase in customer growth

I established an office in California for iURL, an Argentinian-based interactive agency, and grew its stateside business with the additions of clients like Samsung, Wyndham and several promising start-ups. Responsibilities included:Developing new business pitch strategies, messaging and supporting materials. Identifying prospective clients, managing outreach and leading the pitch process. Leading the development and delivery of creative campaign recommendations.Overseeing program management and execution (for marquee clients), including management of team members working on client projects. Ongoing client relationship management. Participating in agency growth strategy planning and overall agency management. Representing the agency at key industry events and shows.

I managed a team of digital experts responsible for developing integrated digital and social programs across the Printing & Personal Systems (PPS) business at HP. Responsibilities included:Overseeing the creation of digital and social programs for key selling periods, product launches and in support of retail partners and key PPS initiatives.Working horizontally across all the digital disciplines (social media, web, mobile) to create integrated programs that delivered maximum impact.Ensuring digital and social programs were deployed in a consistent manner in the U.S. and across the globe (EMEA, APJ, LatAm).Working with our media teams to ensure each integrated program had the appropriate level of paid media support to succeed. Developing program management processes & concise program reporting models.Managing agencies, vendors and relationships with partners at the major social media networks.

I was a founding member of the Digital & Social Media team in the worldwide group of HP's Personal Systems Group (PSG). Accomplishments included:Managed the digital program for the first HP product ever announced using only social media (HP Spectre, CES 2011).Partnered with Twitter to sponsor the first-ever live streamed concert on the Twitter platform (http://on.mash.to/10SX6g1)Played a pivotol role in online reputation management during the PSG Spin/No Spin and HP TouchPad announcements. Established several best practices for integrated digital programs and paid social media support.Helped grow HP's Social Media footprint (Twitter: 100K+, Facebook: 2M+).

I launched the first social media program in HP’s Personal Systems Group (PSG). I sat on the worldwide PR team and focused mostly on the application of social media within that discipline. My accomplishments included:Founded an online influencer relations program that drove word-of-mouth via tastemakers from key demographics. It was the first of its kind for HP and was later featured in an article in Mashable.Designed a blog that became a template for other blogs across HP. It remains HP’s only consumer tech blog (thenextbench.com).Established branded social media channels and formed strategies for the creation and management of a wide range of digital content, from blog copy to videos. Developed a system for social media monitoring, moderation and reporting. Played a major role in crisis management and mitigation.

High Road Communications was a defining point in my career. I joined as an account coordinator and six years later opened the firm's first U.S. office in San Francisco where I helped shape its social media practice. My work for clients at High Road included:Led social media, WOM marketing and online community developmentCreated a range of online content including blogs, podcasts and videoDeveloped PR and media relations strategiesDrove business development & oversaw account managementCoached and mentored junior employees and direct reports

I developed and wrote marketing and sales training copy for a wide range of clients.