in 1990, a loose band of eco-minded nonconformists from all walks of life got together to promote environmental awareness in the San Francisco Bay Area for Earth Day. When it was over, they asked each other, “Why does this have to end? Why not make Earth Day every day?” With that visionary question, Bay Area Action was born.The BAA History Project will ensure the legacy of this influential environmental nonprofit becomes part of the historical record in perpetuity, by archiving thousands of photos, videos, articles, and documents on the web. Our stretch goal is to produce a commemorative book.Bay Area Action did great work from 1990 to 2000 — Were you there? Let me interview you.

Consulting for small, medium, and large companies and nonprofits. Specializing in identity/logo/branding, website redesign, and intuitive user experience.

I built a small business and a platform to bring 35 years of rock ’n’ roll photos to market.

Maintenance on a custom WordPress install for https://www.LearnFoundationLaw.org. I designed/developed the site a few years ago, for four of the biggest and most influential nonprofits in the world.

Advised a promising biomedical startup on matters of branding and design.

Modernizing and relaunching a microsite providing legal educational resources for nonprofit and foundation employees, presented by Gordon and Betty Moore Foundation, William and Flora Hewlett Foundation, David & Lucille Packard Foundation, and Bill & Melinda Gates Foundation.

Responsibilities included:• Design of 5-star-rated iPhone app• User experience for iOS, Android, web, and client-facing analytics dashboard• Producing co-branded promotional materials for our merchant clients • Supporting sales and marketing teams with visuals to communicate the product features and benefits• Hiring and leading the design team• Redesigning the Thanx visual identity

I was Fitbit’s first designer. I designed the early web and mobile experiences, packaging, marketing, e-commerce, in-store, and more. I hired/managed the design team and helped the company grow from 8 employees to 80+ in two years, expanding both brand awareness and market sales.Accomplishments:• Created and/or directed creation of world-class visual and interaction designs for the Web, mobile, print and online marketing, retail, press, and partners.• Enhanced the brand’s visual language by developing an expanded catalog of photography, typography, color, and illustrations.• Designed Fitbit’s first mobile app.• Created engaging data visualizations.• Provided information architecture and design for a greatly improved website, including expansion to • Europe, UK, Australia, and Canada.• Designed Fitbit’s e-commerce experience which drives considerable revenue.• Worked alongside hardware and firmware engineers on UI and UX.• Spearheaded the structural design, materials specification, and production of packaging for multiple products and lines.• Creative directed photo shoots and product renders.• Creative directed video productions.• Established design processes across all media.• Built a full design team responsible for visual, UX, and marketing support.• Assisted in engineering hiring, especially front-end and mobile devs.• Assisted in the design and naming of new hardware products.• Worked with all areas of the company: firmware, hardware, ops, research, engineering, mobile, QA, sales, marketing, admin, and support.Beyond building an internal design team, I managed relationships and/or liaised with a broad range of outsourced creative vendors:• Contract designers for UX, visual, interaction design• Packaging design and manufacturing• Printing• Point-of-purchase and retail manufacturing• Trade show displays• Contract web developers• Studio and location photography• Video and motion graphics production• 3-D rendering, retouching

Worked on CBS MoneyWatch and BNET.com, then redesigned TechRepublic.com.

Before its acquisition by Workday, I consulted with this seed-stage startup for:• User experience, flows, and design• Information architecture• Visual identity• Branding/naming

Completely redesigned this startup's website, including:• Art direction and design• Information architecture• User interaction specs• Technical implementation advisement• Brandmark retoolingAlso provided some trade show identity design, signage, and marketing materials support.

Before they had shipped any product and were still working out of a tiny office in SF, I helped design Fitbit’s first personal wellness dashboard: web-app-based interactive charts, graphs, and pattern-driven and custom UI.

Consulted to this e-commerce arm of a brick-and-mortar for:• Brand identity design• Complete web design including custom interactive search and product comparison tools• Information architecture and design for product pages, cart, etc.• Packaging design

• Responsible for the 2006 redesign of the world's then-biggest photo sharing community, including art directing the complete re-branding of the property.• Developed innovative immersive advertising opportunities for marketers seeking to associate their brands (Sony, Best Buy, Ford, Canon, Intel, Apple, etc.) with photography in the eyes of Webshots' 20+ million worldwide users.• Managed and nurtured a team of designers whose creative helped bring in millions of dollars in ad revenue each year.• Worked to develop a more closely integrated Product Development group in which the design, front-end, and engineering teams would work more collaboratively and productively.• Introduced Agile Development techniques to the Product Development team.• Innovated best-of-breed product features that set the gold standard for Web 2.0 online photo communities, including UX for Flash-based slideshows, photo contests, group features, innovative tagging interfaces, crop and rotate photo controls, streaming video players, embedable video player, etc.• Drank a lot of coffee.Webshots was selected by the Webby Awards judges for special recognition the year after the redesign. Webshots was sold to American Greetings Interactive in 2007 for $45 million.As AD of CNET Networks' Community & Lifestyle division, I also worked on UrbanBaby.com, Consumating.com, AllYouCanUpload.com, and Chow.com.

• Responsible for the 2005 redesign of the world's largest archive of downloadable software, games, and free MP3s, updating the site's thousands of pages to a more navigable user-centric design, re-tooling the brand identity, and bringing the site more in line with Web Standards.• Worked closely with executive management, product managers, engineering, front-end developers, and sales team to integrate new products such as blogs and user personalization, improve usability, and develop new revenue streams.• Served on a small Agile development team charged with boosting conversion on key user-engagement touchpoints.• Participated in the redesign of Download.com Music, including UI for a hybrid Flash and XHTML streaming music player that accessed over 150,000 MP3s.• Participated in the launch of Download.com Video, including design of a streaming player that played Flash and WMV videos.Download.com won three Webby Awards after the launch of my redesign, including the People's Voice Award in both 2005 and 2006.While at Download.com I also occasionally worked on some of the company's other online properties, such as CNET.com and Upload.com.

As Communications Director:• Established methods to merge divergent media and marketing streams for more cost-effective and productive outcomes.• Developed creative direction for articulating the organization's mission to its members.• Worked with on- and off-site staff to produce content for various media channels, including print, email newsletters, and several websites.• Established the organization's first email newsletter and grew its subscribers into the thousands entirely through outreach.• Produced online and print annual reports, special publications such as fact sheets, and established methods for quickly and easily producing content online.As Art Director & Internet Manager:• Responsible for re-branding a new nonprofit formed from the merger of two of the region's most respected environmental groups.• Developed a new identity system, including redesign of all collateral materials and design and deployment of a new website.• Developed several micro websites for fundraising, special events, and campaigns.• Developed, designed, and produced campaign and identity materials for Earth Day 2002, including region-wide transit ads, print ads, support collateral, and an information-rich website that garnered 700,000 visitors in the two-month period around Earth Day.• Managed engineers for several websites, and domain registrations and service provider accounts for over 20 domains.Due in part to its strong online presence, Acterra was one of the first 200 nonprofits to be awarded a Google Grant in 2003. Acterra’s Earth Day website garnered major sponsorships from companies such as Oracle and SBC.

• Specialized in branding and web design for Silicon Valley's booming tech sector and the nonprofit niche.• Handled client liaison, production, contractor outsourcing, type and paper specification, illustration and photography, digital imaging, hardware and software specification.• Served as web producer, project manager, information architect, UI specialist, writer, and editor.• Managed multiple accounts and projects concurrently.• Outsourced and supervised contract workers including writers, research staff, designers, production artists, illustrators, photographers, web producers, and IT staff.• Wrote design briefs, marketing briefs, and technical briefs for various projects including corporate redesigns, portals, and early B2C and B2B websites.• Established internal processes for new media design and development projects.• Brought in 85% of new clients. Produced 90% of work in company’s portfolio.

Founded small design studio in 1988. For 10 years, produced editorial publications, print advertising, logos, and various collateral for companies in the music industry, media, tech, and nonprofit sectors.Built the Web in the early days of browsers such as Netscape 0.2 (1996), designing some of the first online presences for nonprofits and businesses in Silicon Valley.

• Design, layout, copy editing, and press checks for quarterly Enjoy catalog, distributed to every household in Palo Alto, CA.• Designed and developed the city's first online catalog of events for the Recreation, Open Space & Sciences Division.• Brand, advertising, EGD, and collateral design for myriad special events through the years, such as the TGIF Fun Run, Palo Alto's Black & White Ball, Chili Cook-Off, and Beat the Backup.• Produced brand guidelines documents and production graphics for stationery system for dozens of departments and divisions, from Parks to Police, Libraries to Mayor's office.

I ran a free print newspaper covering hard rock music with a circulation covering 10 major counties in the San Francisco Bay Area, from Sonoma to Santa Cruz. We had sections covering local / regional music plus international artists, plus an opinion section for letters and editorials.We interviewed and covered artists from Metallica to Ronnie James Dio to Ozzy Osbourne and printed some of the earliest articles about artists including Primus, Janes Addiction, Alice in Chains, Smashing Pumpkins, and Nirvana.As Editor & Publisher I oversaw a staff of writers, photographers, and ad sales people. Duties included editorial assignments, writing, editing, copy editing and designing every issue, coordinating special projects like coverage of music censorship and industry news, plus ad sales, production, and circulation.