Mark Burr Email & Phone Number

Laguna Beach, Ca, Us

• Provide hands-on, strategic leadership of all client engagements with a data-centric approach and laser focus on ROI. Serve as Fractional CMO to early and mid stage startups looking to rapidly grow and scale. Incorporated AI capabilities to agency offerings, providing additional insights for brand identity, messaging, and marketing campaign initiatives. • Clients: Velocity Mortgage, Modern Hire (acquired by HireVue), Appdome, Desktop Health, Platform Science, Scale North, Evolus, Avava Skin, Maropost, Belkin/Linksys, Summit Lending, MemorialCare, Evolus, UCB

London, England, Gb

• Managing Director for the San Diego office, with P&L responsibility for both Piston Agency and the LEWIS PR office. Role included full global integration of advertising and marketing capabilities across the organization and leading all SD office client engagements.• Clients: The General, Skullcandy, Astro Gaming, Intuit, CLiQr, Cisco, VMWare, Stanford Healthcare, Rubio's, Inspirato, PCA Skin, bareMinerals, Laurel Road, The Irvine Company, San Diego Chargers, TVG, Zodiac Pool Systems, Arbonne, Modere, Jenny Craig, H-E-B, Hugo Boss, Alorica, Slacker Radio, Retriever Communications

Rheinfelden, Ch

• Led digital transformation of the company and brand for the US/Canada/LatAm as well as 7 other global offices across the EU and APAC.• Drove new focus on delivering exceptional customer experiences throughout the customer decision journey. • Created a new marketing operation model globally, allowing smaller markets to more easily and cost effectively leverage programs and assets coming out of the head office.• Implemented a new, enterprise-wide marketing tech stack to optimize team collaboration and efficiency and boost marketing campaign performance.

New York, Ny, Us

• Developed and implemented integrated marketing programs for entertainment, consumer tech, health, wellness, and CPG brands.• Guided global B2C and B2B brands in marketing strategy and messaging development.• Launched experiential marketing campaigns including live music concerts, VIP media events, and product launch events.

Columbus, Oh, Us

• Led strategy and delivery of B2C marketing campaigns, CRM initiatives and loyalty programs, and B2B digital sales and marketing platforms and materials.• Managed 30+ resources across 4 departments (Strategy, Project Management, Editorial and UX/ Design/Dev) and 2 offices in the strategy, design and development of integrated marketing programs (TV, Print, Digital, CRM, Games).• Clients: Pfizer, Mylan, Supernus, CSL Behring, Novartis, Bayer, Merck, Covidien

• Marketing Technologist specializing in strategy development, training program creation/delivery and change management to help pharmaceutical/biotech companies and healthcare agencies leverage marketing capabilities and technology to enable scalable and sustainable business growth• Led AstraZeneca Global Marketing team in development and global roll-out of marketing best practice training and content development program and delivered training to AZ local marketing teams and their marketing partners in the UK, Belgium, France, Italy, Japan, Australia, Germany and Spain resulting in significant cost reductions for global and local marketing teams• Led marketing messaging, CRM program development, advertising and website launches for 3 products at GSK• Led content strategy and development for 50+ healthcare professional iDetail/eDetail programs• Managed full development of 50+ CMS websites, software applications, mobile apps, SaaS products, interactive games, video streaming and learning platforms• Evaluated and implemented marketing tech stacks (Marketing Automation, CRM, Analytics, Social)• Led digital strategy, design, development and launch of 30+ medical education and/or CME programs• Clients: Saatchi, PHCG – NYC, London, Germany, Spain and Sydney, iMed Studios, Medicus, Discovery Medical Education, DIME, GSK, GSW NYC, Communication Partners, Flaum Partners, AstraZeneca

New York, Ny, Us

• Led design/development of integrated marketing programs (print, digital, mobile, CRM)• Managed development, marketing and sales of a suite of B2B software applications• Setup/managed off-shore development capabilities reducing development costs by 20%• Clients: Pfizer, P&G, AstraZeneca, Schering, Boehringer Ingelheim, Ortho‐McNeil, Abbott, Sanofi Pasteur, Amgen, Diageo (Smirnoff)

New York, Ny, Us

• Hired to lead the marketing, development and deployment of enterprise SaaS solutions.• Managed product development; developed marketing materials; provided technical sales support• Software developed included: Customer Profiling, Segmentation and Relationship Management, Presentation Management and Sales Aids• Clients: Forest Laboratories, Novartis, Amgen, Pfizer, Becton Dickinson & Company, Novo Nordisk, UBS, American Century, Liberty Mutual

New York, New York, Us

Hired by early-stage startup to lead all eCommerce and marketing projects.-Led strategy, design and development for the launch of the B2C website, as well as private-labeled B2B sales portals for partner retailers.-Implemented and launched CRM solution to drive leads and identify cross-sell opportunities.-Managed design and development of a multi-source supply chain management system integrating 10 national suppliers to provide real-time eCommerce (inventory, pricing, fulfillment) capabilities through retailers including Amazon, Best Buy, Tweeter, Radio Shack and J&R Electronics-Led technical sales and marketing for B2B SaaS solutions

Irvine, Ca, Us

• Managed eCommerce and Marketing projects, overseeing the redesign of Gateway.com and integration with new ERP system• Analyzed site analytics, made feature recommendations, and optimized conversion rates• Led B2B and B2C marketing campaigns to drive traffic and sales on multiple platforms• Developed and marketed custom B2B sales portals for partners

• Managed development, launch and ongoing marketing of a B2B SaaS, one of the first solutions to enable the authorization of credit cards over the internet.• Responsibilities included development of marketing messaging and sales collateral, technical sales support, product management and customer success/implementation.

Bba, Operations Management

Data-Driven Marketing Certificate

Marketing Strategy For Business Leaders Certificate