Mark Byrne Email & Phone Number

North Chicago, Illinois, Us

Currently strategically implementing custom AI platforms tailored to empower Commercial Sales Representatives through seamless task automation, optimized call planning, and robust support functionalities. Successfully orchestrated and supervised monthly releases of iRep enhancements for Commercial Teams over a period of one year, ensuring continuous improvement and alignment with business objectives.Managed and lead the development of specialized Salesforce applications, including the creation of a cutting-edge Field Planning Application and an innovative Coaching Platform, within a span of six months. This multifaceted leadership experience underscores my proficiency in driving technological innovation and enhancing operational efficiency within high-impact commercial settings.

Totowa, Nj, Us

DigitalROX stands as a premier consulting and software solutions provider, specializing in the meticulous design, proficient construction, and sustained maintenance of cutting-edge enterprise applications spanning diverse industries. Our comprehensive suite of services includes expert Project Management, where we skillfully navigate projects from inception to completion, ensuring timely and budget-conscious delivery. With a keen focus on System Analysis, we delve deep into existing infrastructures, discerning optimal solutions to meet our clients' unique requirements. Additionally, our commitment extends to delivering end-to-end application development services, guaranteeing that our clients receive fully customized, scalable, and robust software solutions. At DigitalROX, we pride ourselves on our ability to seamlessly integrate technology with business needs, providing unparalleled support for organizations seeking to thrive in today's dynamic landscape.

Tokyo, Jp

Managed the strategic planning and execution of Suggestions/Next Best Action releases for Neuro and GI MED franchises. Spearheaded the analysis and development of a streamlined suggestions process, incorporating multiple workstreams and diverse data sources for enhanced efficiency. Notably, revamped the existing sprint model and platforms to meticulously track progress, ensuring a more agile and responsive development environment.

Slough, Berkshire, Gb

Oversaw the end-to-end development of a cutting-edge Healthcare Professional (HCP) website for the recently acquired Mead Johnson Franchise, enhancing the brand's online presence and accessibility [Link: https://hcp.meadjohnson.com/s/]. Successfully launched a Marketing Cloud instance to bolster HCP website campaigns, leveraging advanced tools to optimize marketing strategies.Pioneered the integration of Marketing Cloud, Veeva Network, and MuleSoft/SAP processes, architecting a cohesive and efficient Omnichannel Marketing Network. This transformative initiative facilitated seamless communication across platforms, enabling a unified and targeted approach to marketing.

Boston, Ma, Us

Led the comprehensive lifecycle of project management, from gathering requirements and defining project scope to identifying and allocating resources effectively. Collaborated seamlessly with diverse workstreams including Content, Development, IT, Operations, Testing/Integration, and Medical Affairs to steer the development of an application tailored for Healthcare Professionals (HCPs) in the US and ROW markets.Authored Standard Operating Procedures (SOPs) for Operations, Medical Affairs, and Support personnel, ensuring sustained site operation and compliance. Notably, crafted guidelines for tasks such as Vault DAM customization and document management, including adding, updating, and editing documents.

Dublin, Coolock, Ie

Executed strategic initiatives by defining project goals and best practices tailored to both brand and customer needs, spanning Professional and Consumer domains. Drove the lifecycle of Veeva Asset development for US Brands, orchestrating seamless processes from design, development, and quality control to successful launch.Led the development of a diverse range of Veeva Assets, including but not limited to ISAs (Interactive Sales Aids), VAEs (Visual Aid Enhancements), Fragments, Surveys, eSampling tools, and formulary tools. This encompassed all Commercial US Brands, showcasing a comprehensive and nuanced approach to asset management and deployment. My experience underscores a results-oriented approach, a commitment to quality, and a keen understanding of the dynamics within the commercial landscape.

Woburn, Ma, Us

Orchestrated the design and leadership of a development team for a groundbreaking Medical Information Request Mobile app tailored for the sales force, compatible with iOS, Android, and Surface Pro devices. Successfully oversaw the end-to-end development process, ensuring a seamless and user-friendly experience for the sales team.Implemented an analytics dashboard within the mobile app, capturing crucial metrics such as knowledge/article analytics, request data, and contact reports from Medical Science Liaisons (MSLs). This forward-thinking approach not only facilitated data-driven decision-making but also enhanced the overall efficiency and impact of the mobile application. My leadership in these initiatives demonstrates a keen ability to drive technological innovation, streamline communication, and provide actionable insights through sophisticated platforms.Pioneered the creation of a Key Opinion Leader (KOL) Management Platform, introducing a strategic tool for effective engagement and relationship management with key stakeholders in the medical field.

Thousand Oaks, Ca, Us

Led the creation of customized detail sales aids and a reprint tool tailored specifically for the oncology sales force, enhancing their ability to effectively communicate and engage with stakeholders.Directed and supervised video shoots for Closed-Loop Marketing (CLM) media files, ensuring the production of high-quality and impactful visual content aligned with strategic objectives.Implemented a streamlined approval process by routing materials through Vault, ensuring compliance and efficient collaboration across teams.Conducted thorough reviews and testing of assets in a sandbox environment, facilitating a robust quality control process. Orchestrated the push to production upon receiving approval from the Medical, Legal, and Regulatory (MLR) team.Monitored and assessed post-launch metrics, translating data insights into actionable tasks for continuous improvement. This comprehensive approach highlights my proficiency in overseeing the end-to-end lifecycle of marketing assets, from conceptualization and development to post-launch optimization.

As Head of Operations for a Medical Communications Agency Network (INC500/INC5000) specializing in Application, Creative, Video Production and Event Services for the Life Sciences Industry, I provided strategic leadership and oversight across account management, project execution, creative development, and technical operations. I ensured timely and budget-conscious delivery of projects while meeting client objectives, leveraging a comprehensive understanding of industry SOPs which I authored for sales and production teams. I adeptly presented technical perspectives to both internal teams and external stakeholders, fostering effective communication and collaboration throughout project lifecycles. My role included managing and expanding key pharmaceutical accounts, contributing actively to new business presentations, and guiding brand strategy planning. Additionally, I played a pivotal role in educating and training sales teams on our services and key selling points, while also overseeing multimillion-dollar P&L statements to drive financial success and operational efficiency.