Mark Byrne

Mark Byrne Email and Phone Number

Life Sciences IT Leader - Salesforce, Veeva, Operations and Process Improvement. Currently leveraging AI to support the Commercial Sales Rep. @ AbbVie
Mark Byrne's Location
New York City Metropolitan Area, United States, United States
Mark Byrne's Contact Details

Mark Byrne personal email

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Mark Byrne phone numbers

About Mark Byrne

Accomplished Digital Life Sciences Senior Project Leader with a proven track record in spearheading visionary initiatives at the intersection of technology and life sciences. Recognized for orchestrating and leading cross-functional teams to deliver transformative solutions, including best-in-class applications and Omnichannel marketing campaigns. Skilled in collaborating with key stakeholders, business units, and development teams to elicit requirements and formulate strategic, cost-effective project roadmaps. A resourceful problem solver, adept at mitigating risks and overcoming challenges throughout the development lifecycle. Proficient in developing innovative processes and SOPs to enhance operational efficiency and reduce costs. Poised for a leadership role, leveraging a wealth of expertise to drive organizational success in the dynamic digital life sciences landscape.

Mark Byrne's Current Company Details
AbbVie

Abbvie

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Life Sciences IT Leader - Salesforce, Veeva, Operations and Process Improvement. Currently leveraging AI to support the Commercial Sales Rep.
Mark Byrne Work Experience Details
  • Abbvie
    Senior It Consultant - Salesforce, Veeva
    Abbvie Sep 2022 - Present
    North Chicago, Illinois, Us
    Currently strategically implementing custom AI platforms tailored to empower Commercial Sales Representatives through seamless task automation, optimized call planning, and robust support functionalities. Successfully orchestrated and supervised monthly releases of iRep enhancements for Commercial Teams over a period of one year, ensuring continuous improvement and alignment with business objectives.Managed and lead the development of specialized Salesforce applications, including the creation of a cutting-edge Field Planning Application and an innovative Coaching Platform, within a span of six months. This multifaceted leadership experience underscores my proficiency in driving technological innovation and enhancing operational efficiency within high-impact commercial settings.
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  • Digitalrox
    Owner - Lead Consultant
    Digitalrox May 2012 - Present
    Totowa, Nj, Us
    DigitalROX stands as a premier consulting and software solutions provider, specializing in the meticulous design, proficient construction, and sustained maintenance of cutting-edge enterprise applications spanning diverse industries. Our comprehensive suite of services includes expert Project Management, where we skillfully navigate projects from inception to completion, ensuring timely and budget-conscious delivery. With a keen focus on System Analysis, we delve deep into existing infrastructures, discerning optimal solutions to meet our clients' unique requirements. Additionally, our commitment extends to delivering end-to-end application development services, guaranteeing that our clients receive fully customized, scalable, and robust software solutions. At DigitalROX, we pride ourselves on our ability to seamlessly integrate technology with business needs, providing unparalleled support for organizations seeking to thrive in today's dynamic landscape.
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  • Takeda
    Senior Consultant - Field Excellence, Omnichannel Engagement
    Takeda Sep 2021 - Sep 2022
    Tokyo, Jp
    Managed the strategic planning and execution of Suggestions/Next Best Action releases for Neuro and GI MED franchises. Spearheaded the analysis and development of a streamlined suggestions process, incorporating multiple workstreams and diverse data sources for enhanced efficiency. Notably, revamped the existing sprint model and platforms to meticulously track progress, ensuring a more agile and responsive development environment.
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  • Reckitt
    Consultant - It Business Analyst
    Reckitt Mar 2021 - Mar 2022
    Slough, Berkshire, Gb
    Oversaw the end-to-end development of a cutting-edge Healthcare Professional (HCP) website for the recently acquired Mead Johnson Franchise, enhancing the brand's online presence and accessibility [Link: https://hcp.meadjohnson.com/s/]. Successfully launched a Marketing Cloud instance to bolster HCP website campaigns, leveraging advanced tools to optimize marketing strategies.Pioneered the integration of Marketing Cloud, Veeva Network, and MuleSoft/SAP processes, architecting a cohesive and efficient Omnichannel Marketing Network. This transformative initiative facilitated seamless communication across platforms, enabling a unified and targeted approach to marketing.
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  • Vertex Pharmaceuticals
    Project Management Officer
    Vertex Pharmaceuticals May 2018 - Sep 2020
    Boston, Ma, Us
    Led the comprehensive lifecycle of project management, from gathering requirements and defining project scope to identifying and allocating resources effectively. Collaborated seamlessly with diverse workstreams including Content, Development, IT, Operations, Testing/Integration, and Medical Affairs to steer the development of an application tailored for Healthcare Professionals (HCPs) in the US and ROW markets.Authored Standard Operating Procedures (SOPs) for Operations, Medical Affairs, and Support personnel, ensuring sustained site operation and compliance. Notably, crafted guidelines for tasks such as Vault DAM customization and document management, including adding, updating, and editing documents.
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  • Allergan
    Senior Manager, Multichannel Operations – Us Brands
    Allergan May 2017 - Sep 2018
    Dublin, Coolock, Ie
    Executed strategic initiatives by defining project goals and best practices tailored to both brand and customer needs, spanning Professional and Consumer domains. Drove the lifecycle of Veeva Asset development for US Brands, orchestrating seamless processes from design, development, and quality control to successful launch.Led the development of a diverse range of Veeva Assets, including but not limited to ISAs (Interactive Sales Aids), VAEs (Visual Aid Enhancements), Fragments, Surveys, eSampling tools, and formulary tools. This encompassed all Commercial US Brands, showcasing a comprehensive and nuanced approach to asset management and deployment. My experience underscores a results-oriented approach, a commitment to quality, and a keen understanding of the dynamics within the commercial landscape.
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  • Sirtex Medical Limited
    Product Owner
    Sirtex Medical Limited May 2015 - Sep 2017
    Woburn, Ma, Us
    Orchestrated the design and leadership of a development team for a groundbreaking Medical Information Request Mobile app tailored for the sales force, compatible with iOS, Android, and Surface Pro devices. Successfully oversaw the end-to-end development process, ensuring a seamless and user-friendly experience for the sales team.Implemented an analytics dashboard within the mobile app, capturing crucial metrics such as knowledge/article analytics, request data, and contact reports from Medical Science Liaisons (MSLs). This forward-thinking approach not only facilitated data-driven decision-making but also enhanced the overall efficiency and impact of the mobile application. My leadership in these initiatives demonstrates a keen ability to drive technological innovation, streamline communication, and provide actionable insights through sophisticated platforms.Pioneered the creation of a Key Opinion Leader (KOL) Management Platform, introducing a strategic tool for effective engagement and relationship management with key stakeholders in the medical field.
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  • Amgen
    Clm Designer And Developer
    Amgen May 2012 - May 2015
    Thousand Oaks, Ca, Us
    Led the creation of customized detail sales aids and a reprint tool tailored specifically for the oncology sales force, enhancing their ability to effectively communicate and engage with stakeholders.Directed and supervised video shoots for Closed-Loop Marketing (CLM) media files, ensuring the production of high-quality and impactful visual content aligned with strategic objectives.Implemented a streamlined approval process by routing materials through Vault, ensuring compliance and efficient collaboration across teams.Conducted thorough reviews and testing of assets in a sandbox environment, facilitating a robust quality control process. Orchestrated the push to production upon receiving approval from the Medical, Legal, and Regulatory (MLR) team.Monitored and assessed post-launch metrics, translating data insights into actionable tasks for continuous improvement. This comprehensive approach highlights my proficiency in overseeing the end-to-end lifecycle of marketing assets, from conceptualization and development to post-launch optimization.
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  • Dazmedia
    Senior Vice President Operations
    Dazmedia May 2002 - May 2012
    As Head of Operations for a Medical Communications Agency Network (INC500/INC5000) specializing in Application, Creative, Video Production and Event Services for the Life Sciences Industry, I provided strategic leadership and oversight across account management, project execution, creative development, and technical operations. I ensured timely and budget-conscious delivery of projects while meeting client objectives, leveraging a comprehensive understanding of industry SOPs which I authored for sales and production teams. I adeptly presented technical perspectives to both internal teams and external stakeholders, fostering effective communication and collaboration throughout project lifecycles. My role included managing and expanding key pharmaceutical accounts, contributing actively to new business presentations, and guiding brand strategy planning. Additionally, I played a pivotal role in educating and training sales teams on our services and key selling points, while also overseeing multimillion-dollar P&L statements to drive financial success and operational efficiency.

Mark Byrne Skills

Digital Strategy Digital Marketing Interactive Marketing Account Management Marketing Strategy Integrated Marketing Management Marketing Digital Media New Business Development Marketing Communications Email Marketing Brand Development Web Design Social Media Marketing Multi Channel Marketing Veeva Operations Management Project Planning Mentoring Html 5 Jquery Android Development Ios Development Budgets Film Production Crm Cross Functional Team Leadership Salesforce.com Administration Approved Email Vault Live Events 3d Animation Interactive Solutions Post Production Profit And Loss Management Profitability Analysis Team Leadership Product Launches New Business Launches Production Negotiation Planning Creative Technologist Marketing Technologist Creative Strategy User Interface Design

Mark Byrne Education Details

  • University Of Delaware
    University Of Delaware
    Political Science And Government

Frequently Asked Questions about Mark Byrne

What company does Mark Byrne work for?

Mark Byrne works for Abbvie

What is Mark Byrne's role at the current company?

Mark Byrne's current role is Life Sciences IT Leader - Salesforce, Veeva, Operations and Process Improvement. Currently leveraging AI to support the Commercial Sales Rep..

What is Mark Byrne's email address?

Mark Byrne's email address is ma****@****ine.net

What is Mark Byrne's direct phone number?

Mark Byrne's direct phone number is +120139*****

What schools did Mark Byrne attend?

Mark Byrne attended University Of Delaware.

What are some of Mark Byrne's interests?

Mark Byrne has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.

What skills is Mark Byrne known for?

Mark Byrne has skills like Digital Strategy, Digital Marketing, Interactive Marketing, Account Management, Marketing Strategy, Integrated Marketing, Management, Marketing, Digital Media, New Business Development, Marketing Communications, Email Marketing.

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