Cadbury Communications Ltd is a marketing consultancy, having over 20 years experience in marketing.Consultancy roles have covered marketing strategy, digital strategy, brand strategy, brand transformation, marketing planning and implementation into successful go-to-market, commercial tactical campaigns. Also the creation of content and social media marketing strategies and plans to deliver greater awareness, consideration and lead generation. Passionate about innovation; with infectious enthusiasm, ambition and energy, Mark Cadbury has worked with some of the biggest brands in the world, including Microsoft, Vodafone, British Gas, Cisco, HP and Google, as well as entrepreneurs, the education sector and non-for-profits/charities.Currently, Chief Marketing Officer and Head of Strategic Partnerships at Bath Recreation, an emerging local charity that seeks to provide opportunities for everyone in our community to enjoy recreation in its broadest sense. Primarily, through our property (Bath Recreation Ground, Glasshouse Academy pavilion and grounds and Broadmoor Lane Orchard), working with key partners such as St John's Foundation and Medlock Charitable Trust, we aim to promote activities that encourage healthy, active and happy lives.NICU Support, charity in the healthcare sector, Marketing Consultant. Creating brand and digital strategy and blueprint for wider roll-out of the service to Neonatal networks across the UK.Marketing Director, PillTime online pharmacy.Nuffield Health, Marketing Project Consultant.CGA Professional Services (Senior Partner of St James's Place Wealth Management), Consultant Marketing DirectorBritish Gas, Brand Strategy ConsultantBSS, Head of MarketingArisaig Partners, Marketing Consultant.Authored an 80-page report on 'Social media as a marketing tool' for Arisaig, case studies of how companies use social media ; Cola, Unilever and Nestlé and start-ups

Directing marketing strategy and tactical implementation in the digital and marketing worlds; from email, SEO, adwords, affiliate marketing, social media as well as internal communications across UK, Europe and USA.

Full service marketing agency, including design, online consultancy, website design, brand and marketing strategy, market research.

- Management of EMEA marketing team of 5; including Web Manager, PR Manager, Events Manager and two Marcomms Managers- Dotted line management of in-country marketing managers across Europe- Development of marketing communications strategy across EMEA- Overseeing direction of all agencies across Europe - Management of demand generation activities in conjunction with country General Managers and Marketing Managers- Budget and commercial management for the EMEA marketing teamAchievements- Launch of new Plantronics brand in all media across EMEA- Recruitment of new PR and Creative agencies to reflect new era of consumer marketing from channel marketing- Managed first Plantronics pan-European marketing campaign to over 100,000 customers with response rates of between 6% and 12%

- International brand management- Marketing & Operational development of UK and international projects- E-marketing strategy planning- Online retail proposition - Management of marketing services team- Working with suppliers to optimise customer offering Achievements- International website launch with over 7 million visitors per year- Launch of new brand and global internet portal, Vizzavi.com- Email direct marketing campaign to business travellers with 23% positive response rate- Launch of brand and retail experience at Heathrow & flagship store- Conversion of 150k customers to new mobile technology, with £150 million revenue increase- Integration of suppliers and partners in marketing activity, including Nokia and Cisco

- Planning and management of strategic marketing plans- Marketing communications through the line to businesses, application developers, education and reseller channels - Management of large budgets and marketing communications team- Assignment and management of Pan-EMEA marketing agency- Responsible for creating European team for centralised marketing roleAchievements- Implementation of web solution campaign with 21% hit rate and 10% registration rate- 12% positive response rate to subscription purchasing - Translation of marketing campaign into 22 languages across 30 countries- Driving Internet Explorer as the preferred consumer browser- Increase in market share from 5% to 30%