Mark Carlson Email & Phone Number

Seattle, WA, US

Pike13 is a leader in mobile client management. We offer an all-in-one software solution for scheduling, attendance, billing, payroll, reporting & more.

Seattle, Washington, US

Advised CEO and Executive Team on technical architecture and AI/ML strategy.

Seattle, Washington, US

• As Head of Engineering, I was a member of the executive leadership team and was responsible for product design, development, and delivery. I was also responsible for technical operations, information security, data.
• Oversaw technical architecture and delivery for a broad product platform.
• Managed technical team relationships with key customers.
• Revamped data pipelines to support hundreds of data providers via improved concurrency, configurability, and automated data validation.
• Oversaw operation of a hybrid infrastructure across AWS, Azure, and colocation data centers.
• Moved the stack to modern containerization and IaC technologies (Kubernetes and Pulumi).

Seattle, Washington, US

• Evolved SaaS product suite with launch of new integrated products.
• Launched a partner platform with an external-facing API and SSO capabilities allowing the business to extend its product offering via partnerships with complementary tech companies.
• Introduced test automation framework and associated workflows.
• Implemented many systems integrations including Okta, Twilio, Amazon Payments, Braintree, Mailgun, Sendgrid, Twilio, Zillow, Google, Microsoft, Inrix, Zendesk, and DocuSign.

Seattle, Washington, US

• Created and staffed new development and test teams for startup phase.
• Introduced and implemented Agile tools and processes.
• Built a multi-tenant SaaS product using a loosely coupled Service-Oriented Architecture with all elements dynamically branded and configured to client specifications.
• Led development and launch of two iOS apps.
• Implemented data pipelines supporting dozens of data providers.
• Created a Tier III support team that drastically reduced support burden on engineers.

Bellevue, WA, US

• Led teams of developers, designers, analysts, and testers responsible for e-commerce and customer self-service web portals.
• Managed intake and prioritization of new project requests.
• Established 100% on-time delivery track record for website releases.
• Implemented site analytics solution for detailed tracking of visitor behavior, conversion rates, and key shopping flow abandonment points.

Bellevue, WA, US

• Built a consolidated customer data mart that brought together from disparate systems all profile and purchase data for any given customer.
• Built an event tracking data warehouse with ingestion of all customer online and purchase activities, which was then used for analytics, segmentation, and targeted campaigns.
• Launched a batch campaign management system used for customer communications and upsell/cross-sell campaigns.
• Implemented a real-time digital marketing campaign engine used for dynamic marketing campaigns on T-Mobile websites.
• Conceived, built, and launched an award-winning (internal award) customer lifetime value system used in T-Mobile stores to give point-of-sale representatives insight into forecasted value of each customer, as well as.

• Meals.com was a spin-out venture of Coinstar focused on leveraging in-store retail presence to deliver personalized offers (coupons, etc.) to consumers based on shopping behavior and CPG promotions.
• Built and operated retail purchase data ingestion processes.
• Managed systems responsible for data mining, forecasting, and personalization.
• Created a detailed plan for modernizing the technology for massive scale (never implemented because Coinstar shut down the venture).

• Homegrocer.com was a pioneer in online grocery shopping and delivery.
• Led the development and operation of web site analysis and reporting systems.
• Developed back-end processes to deliver timely and relevant website metrics to senior management, storefront design, and marketing groups. [Company ceased operations.]

Dallas, TX, US

• Owned execution and tracking of direct marketing programs.
• Managed relationships with third-party direct marketing and data processing vendors.
• Performed analysis on customer behavior and results of marketing campaigns.
• Built a customer duplication detection process for identifying sales rep commission fraud. (Reps earned commission on new sales but not on upgrades, so they would sometimes cancel an account and create a new account.
• Created a Marketing data mart for customer segmentation and campaign management.
• Key member of a cross-functional team that designed and built a new Enterprise Data Warehouse.

Mba, Technology Management

Ba, English