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Corporate communications and public relations professional, former U.S. Senate aide, and Washington D.C. crisis communications veteran with expertise in developing strategic communications for both internal and external audiences. I have a unique mix of corporate, agency and government experience that makes me effective in helping organizations and individuals secure top tier earned media while protecting their reputations.KEY COMPETENCIES:Corporate CommunicationsPublic RelationsCrisis CommunicationsInternal CommunicationsExecutive CommunicationsBrand MessagingSecuring Earned MediaSpeechwritingMedia RelationsPublic PolicyCommunications StrategySocial MediaMessaging StrategiesCommunity EngagementCustomer LoyaltyGovernment AffairsCorporate Social Responsibility
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Senior Director, CommunicationsApeel Dec 2023 - PresentGoleta, California, UsApeel is on a mission to create a more sustainable global food system by working with nature to use the power of materials and data sciences. Apeel's plant-based protection allows for longer-lasting produce by using materials already found in the skins, peels, and seeds of all fruits and vegetables. This protective extra "peel" slows the water loss and oxidation that causes produce to spoil, and it's the only proven solution for maintaining freshness from farm to kitchen. Apeel's plant-based protection is available for an ever-growing number of categories and markets, including organic and conventionally grown produce. Additionally, Apeel is integrating new tools that will allow the food system to do more with the extra time created by Apeel's plant-based protection. Farmers can sell more of what they grow, retailers can sell more of what they source, and people can enjoy more of what they buy, creating a healthier planet and greater abundance for all. Apeel is Food Gone Good. -
Senior Director Corporate CommunicationsProofpoint 2021 - Nov 2023Sunnyvale, California, UsProofpoint, Inc. is a leading cybersecurity company that protects organizations’ greatest assets and biggest risks: their people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including more than half of the Fortune 1000, rely on Proofpoint for people-centric security and compliance solutions that mitigate their most critical risks across email, the cloud, social media, and the web. -
Senior Director Corporate CommunicationsThe Wonderful Company 2019 - 2020Los Angeles, California, UsDirected global communications, media relations and internal messaging across all Wonderful Company brands. The Wonderful Company is a $5 billion business with 10,000 employees comprised of the iconic brands FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, JUSTIN Wines and Teleflora.► Secured 95% increase in earned media placements and 70% increase in impressions by garnering coverage around company's achievements and philanthropic successes to national, local, and trade press, including NYT, WSJ, and LA Times.► Achieved 55% growth in social media engagement by launching corporate social media channels and developing social impact campaign with posts highlighting philanthropic and CSR activities.► Crafted first crisis communications plan and helped navigate a variety of issues, including lawsuits, strikes, employee deaths/injuries, layoffs, product recalls and threatened boycotts.► Created company’s first two corporate social responsibility reports and led effort to publicize philanthropic and CSR story by highlighting charitable and environmental sustainability efforts with external stakeholders.► Implemented successful CSR media strategies that secured broad coverage around company owners’ $750 million pledge to Caltech to fight climate change, company’s commitment to transition to 100% renewable electricity, and FIJI Water’s initiative to transform its use of plastic. -
Director Corporate CommunicationsThe Wonderful Company 2015 - 2019Los Angeles, California, Us► Spearheaded inaugural internal communications vehicles benefiting 10,000 global employees, including company intranet site and standardized template for companywide executive emails.► Launched first corporate thought leadership program by implementing processes to identify and vet speaking opportunities for top executives.► Led philanthropic communications for The Wonderful Company and its owners, billionaire philanthropists Stewart and Lynda Resnick, ranked #6 on the Chronicle of Philanthropy’s Philanthropy 50 list. -
Legislative Affairs CommunicationsCounty Of Orange 2014 - 2015UsLed communication of legislative affairs strategy for sixth largest county in the nation. Collaborated with advocacy teams to develop effective communications and legislative strategies. Identified priorities and directed contractors.► Coordinated messaging for 23 county departments and agencies on legislative platform by engaging team members, responding to needs, and quickly resolving issues.► Researched, analyzed, and summarized more than 100 legislative and regulatory issues, applying insights and understanding of financial and strategic considerations impacting county.► Assembled coherent strategies and legislative tracking systems and updated policies and procedures. -
Director, Government Relations & CommunicationsDelta Development Group 2004 - 2014Mechanicsburg, Pa, UsEstablished agency’s Washington, DC office and led communications and federal lobbying activities. Directed communications and created strategies, programs, and marketing efforts to achieve funding and policy objectives for corporate, government, transportation, real estate, health care, and non-profit clients. ► Built comprehensive media and advocacy campaigns that resulted in $100+ million in government funding for agency clients.► Liaised with local, state, and federal organizations by building positive relationships with staff, elected officials, and community stakeholders.► Wrote press releases, marketing materials, and articles promoting clients' legislative and regulatory objectives. -
Senior Legislative & Communications AideUnited States Senate 2000 - 2004Washington, District Of Columbia, UsSenior member of U.S. Senator Arlen Specter's communications and legislative team. Analyzed and drafted legislation, helped formulate policy positions, and communicated with the media and constituents through persuasive messaging. Prepared briefings for committee hearings, meetings, and speeches.► Directed communication of U.S. Senator’s legislative and policy priorities with the press, resulting in favorable coverage during competitive election cycle. ► Wrote compelling speeches, recommendations and proposals, resulting in audience alignment, funding opportunities and memorable connections.► Successfully drafted amendments adopted into legislation, helping to clarify and improve issues of importance to a variety of constituencies.
Mark Carmel Skills
Mark Carmel Education Details
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Michigan State UniversityHuman Resource Management -
Public Relations Society Of America
Frequently Asked Questions about Mark Carmel
What company does Mark Carmel work for?
Mark Carmel works for Apeel
What is Mark Carmel's role at the current company?
Mark Carmel's current role is Senior Director, Communications at Apeel Sciences.
What is Mark Carmel's email address?
Mark Carmel's email address is ma****@****ail.com
What is Mark Carmel's direct phone number?
Mark Carmel's direct phone number is +131096*****
What schools did Mark Carmel attend?
Mark Carmel attended Michigan State University, Public Relations Society Of America.
What skills is Mark Carmel known for?
Mark Carmel has skills like Public Relations, Public Policy, Politics, Government, Fundraising, Policy Analysis, Political Campaigns, Leadership, Public Speaking, Corporate Communications, Crisis Communications, Government Relations.
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