Senior Manager - Business Intelligence And Marketing Platforms
CurrentLead the Business Intelligence, Enterprise Marketing Management, Business System Analyst teams, and Architectural Review Board at CBN. Responsible for strategy, budget, vendor relationship, portfolio planning, staffing and architecture for the following technical stack: Marketing - Lytics Customer Data Platform - Iterable - Marketing channel delivery (Email, Web, mobile push, SMS, print, outbound call, social) - Adobe Campaign (Transitioned to Lytics/Iterable) - IBM Unica (transitioned to Adobe Campaign)Business Intelligence & Reporting - Google Analytics 360 - Google BigQuery - Microsoft - SQL Server - SQL Server Integration Services (SSIS) - SQL Server Reporting Services (SSRS) - Power BI - Tableau - SAS