• Plan, create, analyze, and monitor all digital promotions including paid social, SEM and display advertising• Analyze online sales, traffic, and other data (Google Analytics, Adwords, FB Business Manager, etc.)• Set up all marketing automation with advanced segmenting strategies and A/B variations to control for and test consumer engagement to maximize conversions, sales, and ROI• Routinely assess keyword performance and made necessary refinements to improve quality score rankings and maximize CPC, CPA, CTR, sales, and other KPIs• Collaborate with marketing team to develop copy consistent with brand positioning and other marketing messages across all channels• Ensure all CMS product pages were current, accurate, and optimized for SEO functionality including product page titles, meta-descriptions, and alt-image tags

• Oversaw the development and implementation of the Wella Color Masters program including the calibration of skill levels of Wella’s countrywide education team to optimize outcomes for the Japanese market • Developed, maintained, and managed detailed project plans, workflow documents, action items, and major milestone timelines to ensure on-time delivery and effective execution of program directives • Managed communication and alignment between Wella’s headquarters in Geneva and Tokyo-based stakeholders including by means of formal briefings, project update meetings, and written, electronic, and graphic reports

• Used expert knowledge and in-depth consumer insights to identify target market segments and advise on positioning, promotion and communication strategy for all product launches in the U.S. and Europe • Conceptualized and designed looks in Salonist tutorial videos featured on YouTube, P&G’s U.S. and U.K. websites, and other digital platforms as well as in editorial publications including Allure, Vogue, and Elle

• Liaised with various advertising agencies to identify and develop the brand’s creative direction, product concepts and advertising/marketing copy• Worked closely with branding and digital strategy teams to optimize content and presentation of products to enhance the brand’s image, attract new customers, strengthen loyalty, increase awareness, and maximize value proposition to consumer• Represented the brand as a spokesperson in various beauty-related interviews featured on beauty blogs and other digital media outletsVideo links: http://tinyurl.com/o2s4ryr / http://tinyurl.com/pqjs69x / http://tinyurl.com/qasjst5

• Consistently exceeded monthly and annual service and product sales goals with expert product knowledge increasing contributive annual revenue over 10% year-over-year for 8 consecutive years• Supervised and directed staff at high pressure, tight deadline events such as Fashion Week runway shows, and magazine editorial shoots • Managed education and development of a rotating team of junior stylists• Taught courses and seminars on advanced hair cutting technique and professional development