Mark Carruth Email & Phone Number

Phoenix, AZ, US

New York, NY, US

Phoenix, AZ, US

Milton Keynes, Buckinghamshire, GB

Scottsdale, Arizona, US

Los Angeles, California, US

Simi Valley, California, US

• Plan, create, analyze, and monitor all digital promotions including paid social, SEM and display advertising
• Analyze online sales, traffic, and other data (Google Analytics, Adwords, FB Business Manager, etc.)
• Set up all marketing automation with advanced segmenting strategies and A/B variations to control for and test consumer engagement to maximize conversions, sales, and ROI
• Routinely assess keyword performance and made necessary refinements to improve quality score rankings and maximize CPC, CPA, CTR, sales, and other KPIs
• Collaborate with marketing team to develop copy consistent with brand positioning and other marketing messages across all channels
• Ensure all CMS product pages were current, accurate, and optimized for SEO functionality including product page titles, meta-descriptions, and alt-image tags

Cincinnati, Ohio, US

• Oversaw the development and implementation of the Wella Color Masters program including the calibration of skill levels of Wella’s countrywide education team to optimize outcomes for the Japanese market
• Developed, maintained, and managed detailed project plans, workflow documents, action items, and major milestone timelines to ensure on-time delivery and effective execution of program directives
• Managed communication and alignment between Wella’s headquarters in Geneva and Tokyo-based stakeholders including by means of formal briefings, project update meetings, and written, electronic, and graphic reports

Cincinnati, Ohio, US

• Used expert knowledge and in-depth consumer insights to identify target market segments and advise on positioning, promotion and communication strategy for all product launches in the U.S. and Europe
• Conceptualized and designed looks in Salonist tutorial videos featured on YouTube, P&G’s U.S. and U.K. websites, and other digital platforms as well as in editorial publications including Allure, Vogue, and Elle

Cincinnati, Ohio, US

• Liaised with various advertising agencies to identify and develop the brand’s creative direction, product concepts and advertising/marketing copy
• Worked closely with branding and digital strategy teams to optimize content and presentation of products to enhance the brand’s image, attract new customers, strengthen loyalty, increase awareness, and maximize value.
• Represented the brand as a spokesperson in various beauty-related interviews featured on beauty blogs and other digital media outletsVideo links: http://tinyurl.com/o2s4ryr / http://tinyurl.com/pqjs69x /.

London, England, GB

• Consistently exceeded monthly and annual service and product sales goals with expert product knowledge increasing contributive annual revenue over 10% year-over-year for 8 consecutive years
• Supervised and directed staff at high pressure, tight deadline events such as Fashion Week runway shows, and magazine editorial shoots
• Managed education and development of a rotating team of junior stylists
• Taught courses and seminars on advanced hair cutting technique and professional development

Mba

Bachelor Of Science - Bs, Sociology