Mark Cashion Email & Phone Number

Melbourne, Victoria, Australia

Australia

Spearheading Cloud Platform transformation for leading Australian Banking and Financial Services Strategic Accounts

Australia

Supporting our strategic banking and telecommunications industry accounts to deliver transformative technology and highly beneficial commercial outcomes leveraging Oracle Technology Platform Solutions and Gen-2 Oracle Cloud Infrastructure.

Melbourne, Australia

Energy Sector Enterprise Account Management and sales, leading cross-business teams, contract negotiation, strategic partner engagement, internal business communication and alignment.

Melbourne, Australia

Enterprise account management and sales, leading cross-business teams, contract negotiation, strategic partner engagement, internal business communication and alignment for the National Australia Bank and Transurban Limited.

Australia

Oracle Fusion Middleware Account Management and Sales to enterprise sector accounts including Transurban, Toll Group, Fosters Group, Coles and Australia Post.

Challenge: Company growth stalled and constrained within local market.Actions: Formulation and execution of an aggressive growth strategy. Identified target market and clients, secured CEO commitment, revitalised and targeted marketing, created an “A Team” pre-sales group with the required skills, pro-actively engaged partners and internal business units. Heavily qualified target opportunities to increase hit rate.Results: Championed major new and repeat business sales to Federal and State Governments, Government business enterprises and utilities. ► Exceeded targets and delivered in excess of $20M revenue in sales of enterprise SDLC, integration and implementation of Service Oriented Architecture based solutions for the Public Sector. ► Secured 5 multi-$M projects in 4 years @ 85% hit rate ► Significant partnerships established with Tier 1 vendors such as IBM, CSC, Microsoft & Oracle► Rejuvenated company growth and enabled expansion in to interstate markets.► Established a re-useable and repeatable bid model supported with collateral and delivery artefacts.► Established company credentials winning major outsourced business enhancement projects. These featured integrated SDLC and COTS solutions built on SOA based architecture, integration services, legagcy replacement, data migration and data warehousing and BI. Significant consulting and managed support services.

Upon commencement of my role the Board of Synateq requested that I undertake a complete review and appraisal of the existing sales pipeline and sales strategy. I then worked with CEO and Board to endorse the implementation of my strategic recommendations which enabled the company to trade out of a period of Administration. Synateq grew revenue year on year during my tenure by securing significant SDLC contracts in the Utilities and Public Sectors and established highly successful strategic partnerships with Cognos and Greentree (Financials and ERP), which enabled rapid, repeatable and profitable business expansion into the private SME sector.Challenge: Significant re-structure of business operationsActions: Re-qualified sales pipeline to enable pre-emptive business planning, targeted cash-flow positive engagements and short -term consulting revenues. Increased account management focus on existing accounts and developed medium-term new business opportunities and increased partner engagement. Results: Assisted the board with the restructuring of the company, which enabled successful trading for the re-structured business.► Company focus returned to core delivery capability, increasing resource utilisation to 70% and significantly increasing consulting revenue 3-fold in the first 12 months.► Exceeded growth targets year on year during my tenure. ► Significant strategic partnerships established with Cognos Corporate Performance Management and Business Intelligence software and Greentree ERP. ► Sales growth in the Utilities and Education sectors, new market penetration into Government and medium enterprises including Finance and Superannuation verticals using rapid and repeatable methods.► Re-useable and repeatable bid collateral and delivery artefacts created.

I was responsible for Sales and Account Management to the Public and Private sectors, including participation in national Information Management sales teams and a 6-month period as Acting Manager -South Australia.During my tenure the business underwent multiple transformations driven by multiple company acquisitions, transitions and integration of businesses as the organisation transitioned from Computervision to CV Services International, CVSI, Solution 6 and finally Alphawest. My sales achievements included:► Finance One ERP to the Public Sector and Emphasis Financials to the Finance industry► Sales of Workflow, Imaging Records and Document Management Solutions including TRIM, Hummingbird and Optika Imaging solutions.► High volumes of Sun Microsystems Infrastructure to the public sector► Managed Support and Service Level Agreements for solution and database support for Public Sector

I initiated sales into the utility and government sectors and within 12 months created the two largest revenue accounts, which tripled the company revenue within a 2 year period. This sales strategy was built on volume based business in IBM and Digital PC’s and notebook and HP Peripherals. As a result of our success with Digital, ComputerLand was engaged as the sole state re-seller for Digital Equipment Corporation, acquiring employees following the closure of the Digital State Office. This provided an added dimension of high-margin lower-volume mid-range systems sales, which proved to be highly successful and profitable for ComputerLand.

Master Of Arts (M.A.), Writing

Licensed Aircraft Maintenance Engineer - Instruments & Electronics

Services Certificate of Education