Mark Caswell-Yee Email and Phone Number
Mark Caswell-Yee work email
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Mark Caswell-Yee personal email
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Digital marketing consultant and advisor who specializes in working with high growth startups.In 2015 I was hired by P&G to build an outsourced laundry service that eventually rebranded to Tide Cleaners. I led marketing, technology, and strategy over the first four years as we expanded to over 1000 locations.My expertise is combining marketing, technology, and data science. I'm a strong believer in continuous development and am constantly seeking new ways to learn and challenge myself.
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FounderRdw Marketing Jul 2019 - PresentBoulder, UsRDW Marketing is a boutique marketing firm focused on working with high growth startups.RDW stands for Run, Don’t Walk. We not only hit the ground running, we keep running. We act quickly and build scaleable digital strategies for our clients.
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Growth Marketing ConsultantTinyhood, Inc. May 2023 - Sep 2023Boston, Ma, Us -
Vp Of MarketingTinyhood, Inc. Jun 2022 - Apr 2023Boston, Ma, Us
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Fractional Head Of GrowthTinyhood, Inc. Mar 2022 - Jun 2022Boston, Ma, Us
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Fractional Head Of GrowthImpactalpha Mar 2022 - Jun 2022Berkeley, Ca, Us -
AdvisorThe Minte Jul 2019 - Jan 2021
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AdvisorCd One Price Cleaners Mar 2020 - Sep 2020Oakbrook Terrace, Illinois, Us -
Chief Marketing OfficerTide Cleaners Mar 2018 - Jul 2019Cincinnati, Oh, Us• Led the rebrand of Tide Spin and Pressbox to Tide Cleaners• Achieved 64% storefront YoY growth• Led development and integration for marketing tech stack• Optimized digital campaigns and automated customer engagement resulting in an average MoM order volume growth of 23% while lowering customer acquisition cost by 47% • Implemented A/B testing strategy for email and push on-boarding campaigns resulting in 36% increase in install to first order conversion rate• Established marketing KPIs and built live BI dashboard for tracking versus goals -
Chief Strategy OfficerTide Cleaners Sep 2017 - Oct 2018Cincinnati, Oh, Us• Led expansion planning, introduction of new service offerings, and overall direction of company• Project managed all large cross-functional projects• Implemented scrum with the core team• Performed extensive qualitative and quantitative research and integrated insights into every aspect of the business• Engineered a continuous feedback strategy to receive constant customer input
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Chief Technology OfficerTide Cleaners Oct 2015 - Sep 2017Cincinnati, Oh, Us★ Founding member of Tide Spin (the urban part of Tide Cleaner's before merging into a single brand)★ Led all development for the Tide Spin technology platform including an innovative customer app, CRM, best in class logistics and inventory management integrations, digital attribution, omni-channel marketing automation, and analytics► Established core KPIs for the company, created a business intelligence strategy, and built real-time data dashboards to track core metrics► Collaborated with R&D to develop a proprietary and unbeatable cleaning processes while working with operations to utilize technology to ensure quality assurance► Pioneered a sustainable business model for on demand laundry (something many well funded startups have failed at) by leading the team through many pivots based on insights from research or data analytics
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Business & Systems IntegrationAccenture Sep 2014 - Oct 2015Dublin 2, IeProject Lead, 3/15 - 10/15Client: Large North American energy company★ Led technical projects each with a budget of over $1MM► Implemented billing and rate changes for 2016 increasing revenue by $127MM/yr► Managed onshore and offshore development teams ► Coordinated with client to ensure business readiness Role: Requirements Lead, 10/14-3/15Client: Large North American utilities company ► Led three operating companies to convergence on methods for customer preference management ► Facilitated workshops with stakeholders to enable critical business decisions ► Led requirements gathering for website used by 6 million customers -
Gillette - R&D Consumer ResearchProcter & Gamble Jun 2013 - Sep 2013Cincinnati, Ohio, Us► Led product development, consumer studies, prototyping, technical testing, modeling, and simulation efforts to determine design features for the next generation of Mach 3► Developed innovative insights to drive consumption and trade-up within Gillette's product portfolio►Coordinated with cross-fuctional experts to bring several products towards market -
Gillette Venus - R&D Consumer ResearchProcter & Gamble Jun 2012 - Sep 2012Cincinnati, Ohio, Us► Identified powerful consumer benefits and lexicon to increase purchase intent of Venus Razor► Introduced new consumer research methods to the category, many of which are now widely adopted► Crafted influential claims for razor and validated claims by conducting various technical tests
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Global Materials Development And SupplyProcter And Gamble Jun 2011 - Sep 2011Cincinnati, Ohio, Us► Redesigned side panel of Pamper's Easy Ups to decrease cost while increasing performance►Designed new manufacturing method to make side panels breathable►Learned polymer chemistry and film extrusion manufacturing methods
Mark Caswell-Yee Skills
Mark Caswell-Yee Education Details
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Northwestern UniversityConsumer Research Theme
Frequently Asked Questions about Mark Caswell-Yee
What company does Mark Caswell-Yee work for?
Mark Caswell-Yee works for Rdw Marketing
What is Mark Caswell-Yee's role at the current company?
Mark Caswell-Yee's current role is Fractional CMO, Growth Advisor, and Digital Marketing Expert.
What is Mark Caswell-Yee's email address?
Mark Caswell-Yee's email address is ma****@****pin.com
What is Mark Caswell-Yee's direct phone number?
Mark Caswell-Yee's direct phone number is +151372*****
What schools did Mark Caswell-Yee attend?
Mark Caswell-Yee attended Northwestern University.
What skills is Mark Caswell-Yee known for?
Mark Caswell-Yee has skills like Leadership, Consumer Insight, Powerpoint, Social Media, Public Speaking, Industrial Design, Acting, Photoshop, Chemical Engineering, Data Analysis, Digital Marketing, Engineering.
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