Managing Director
CurrentChasm Institute LLC helps high-tech companies learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. We do this by providing action workshops, a native Salesforce application called ChasmPlaybook, and e-learning programs. Our solutions help companies align their development, marketing and sales functions to achieve and maintain market leadership in their categories.I provide consulting and market strategy workshops for large technology companies in the US, Europe and Asia / Pacific including:- CenturyLink (Savvis)- IBM (Cognos, FileNet, mid-range systems, Tivoli)- Infor (Lawson Software, Intentia)- Oracle (Hyperion Solutions)- Microsoft- Motorola (Symbol)- Progress- SymantecI also conduct workshops for high-tech entrepreneurs under the sponsorship of incubators, accelerators and business parks including:- Creame (Colombia)- FedeSoft (Colombia)- Global Software (Finland)- Intel Education (Argentina)- Tecnológico de Monterrey (Mexico)- Venn Innovation (Canada)I am the primary author / designer of Chasm Institute's Brandon Hall award-winning online course "Foundations of High-Tech Marketing" and Chasm Institute's Brandon Hall award-winning Salesforce.com AppExchange business application "ChasmPlaybook." I have been honored by winning the Silicon Valley American Marketing Association's "Marketing Thought" contest, and I also won the Colorado American Marketing Association's "Grand Peak" and "Peak" awards while at J.D. Edwards for best overall strategic marketing campaign and best advertising program. I was recently a mentor for Intel's "Make It Wearable" program, where my client placed in the top 10 world-wide out of approximately 500 different entries.
