Mark Cavender

Mark Cavender Email and Phone Number

Market Development Strategy || Enterprise SaaS || Workshop Leader || Consultant || Adjunct Faculty @ Chasm Institute LLC
Mark Cavender's Location
San Mateo, California, United States, United States
Mark Cavender's Contact Details
About Mark Cavender

I am an architect at heart. I approach each client engagement as an opportunity to help them architect a winning market development strategy. I love seeing the lights come on during a client engagement. It's one thing to teach, which I enjoy, but the true satisfaction comes with seeing that the client really 'gets it' and can apply Chasm Institute's frameworks to their own organization.I am a marketing strategist, consultant and educator in market development strategy for high-tech companies. My goal with each client is to get their management team aligned around a market development strategy that will help them gain or sustain leadership in their categories. I do this by helping them to learn, apply and operationalize best practices in high-tech marketing. These best practices are based on Geoffrey Moore's best-selling books coupled with learnings from over 20 years of work with literally hundreds of high-tech companies, including:- IBM- Infor- Grundfos- Microsoft- Motorola- Oracle- CenturyLinkIn addition to my work, I lecture at major business schools around the world. For me, it is fun to see the lights come on in young students who have their entire career ahead of them. These include:• Adjunct faculty: University of San Francisco, Masagung School of Management, MBA program• Adjunct faculty: IAE de Lyon France• Distinguished Guest lecturer: Pepperdine University, Graziadio School of Business and Management, Executive MBA program• Guest lecturer: Santa Clara University, Leavey School of Business, MBA program• Guest lecturer: University of California Berkeley, Haas School of Business, MBA program• Guest lecturer: University of San Diego, Rady School of Management, MBA programSpecialties: Market development strategy for high-tech companies.

Mark Cavender's Current Company Details
Chasm Institute LLC

Chasm Institute Llc

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Market Development Strategy || Enterprise SaaS || Workshop Leader || Consultant || Adjunct Faculty
Mark Cavender Work Experience Details
  • Chasm Institute Llc
    Managing Director
    Chasm Institute Llc 2003 - Present
    Palo Alto, California, Us
    Chasm Institute LLC helps high-tech companies learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. We do this by providing action workshops, a native Salesforce application called ChasmPlaybook, and e-learning programs. Our solutions help companies align their development, marketing and sales functions to achieve and maintain market leadership in their categories.I provide consulting and market strategy workshops for large technology companies in the US, Europe and Asia / Pacific including:- CenturyLink (Savvis)- IBM (Cognos, FileNet, mid-range systems, Tivoli)- Infor (Lawson Software, Intentia)- Oracle (Hyperion Solutions)- Microsoft- Motorola (Symbol)- Progress- SymantecI also conduct workshops for high-tech entrepreneurs under the sponsorship of incubators, accelerators and business parks including:- Creame (Colombia)- FedeSoft (Colombia)- Global Software (Finland)- Intel Education (Argentina)- Tecnológico de Monterrey (Mexico)- Venn Innovation (Canada)I am the primary author / designer of Chasm Institute's Brandon Hall award-winning online course "Foundations of High-Tech Marketing" and Chasm Institute's Brandon Hall award-winning Salesforce.com AppExchange business application "ChasmPlaybook." I have been honored by winning the Silicon Valley American Marketing Association's "Marketing Thought" contest, and I also won the Colorado American Marketing Association's "Grand Peak" and "Peak" awards while at J.D. Edwards for best overall strategic marketing campaign and best advertising program. I was recently a mentor for Intel's "Make It Wearable" program, where my client placed in the top 10 world-wide out of approximately 500 different entries.
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  • The Chasm Group Llc
    Managing Director
    The Chasm Group Llc 1994 - 2003
    Provided consulting services in marketing development strategy for high-tech companies.
  • Oracle Corporation
    Director Of Marketing, Financial Applications
    Oracle Corporation 1989 - 1993
    Austin, Texas, Us
    Managed strategic and tactical marketing programs for Oracle's enterprise software product line.
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  • J.D. Edwards
    Marketing Manager
    J.D. Edwards 1987 - 1989
    London, Gb
    Managed strategic and tactical marketing programs for mid-range enterprise software company.
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  • Mccormack & Dodge
    Territory Manager
    Mccormack & Dodge 1982 - 1987
    Managed sales and service programs for mainframe business software provider in CO, UT and AZ.
  • The Service Bureau Company
    Sales / Marketing / Sales Management
    The Service Bureau Company 1978 - 1982
    1981 - 1982 Marketing Manager. Responsible for sales of software services in Dallas / Ft. Worth region; supervised 5 sales reps.1980 - 1981 Marketing Programs Administrator. Managed corporate sales training program.1978 - 1979 Marketing Representative. Responsible for sales of software services in Dallas / Ft. Worth area.

Mark Cavender Skills

Leadership Product Marketing E Commerce International Business Consulting Online Marketing Sales Start Ups Sales Operations High Tech Crm Business Development Education Competitive Analysis Team Management B2b Marketing Lead Generation Strategic Planning Strategy Sales Management Crossing The Chasm Demand Generation Business Planning Entrepreneurship Program Management Marketing New Business Development Cross Functional Team Leadership Training Product Management Go To Market Strategy High Tech Marketing Enterprise Software Business Strategy Management Saas Technology Marketing Education Programs Product Development Marketing Strategy Venture Capital Mergers And Acquisitions Cloud Computing Market Development

Mark Cavender Education Details

  • University Of North Texas
    University Of North Texas
    Marketing
  • John Brown University
    John Brown University
    General Business Administration

Frequently Asked Questions about Mark Cavender

What company does Mark Cavender work for?

Mark Cavender works for Chasm Institute Llc

What is Mark Cavender's role at the current company?

Mark Cavender's current role is Market Development Strategy || Enterprise SaaS || Workshop Leader || Consultant || Adjunct Faculty.

What is Mark Cavender's email address?

Mark Cavender's email address is mc****@****oup.com

What is Mark Cavender's direct phone number?

Mark Cavender's direct phone number is +192578*****

What schools did Mark Cavender attend?

Mark Cavender attended University Of North Texas, John Brown University.

What skills is Mark Cavender known for?

Mark Cavender has skills like Leadership, Product Marketing, E Commerce, International Business, Consulting, Online Marketing, Sales, Start Ups, Sales Operations, High Tech, Crm, Business Development.

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