Mark Ball Email & Phone Number

Grapevine, Texas, United States

Dallas, Texas, United States

Dallas, Texas, United States

• Tasked with building and implementing a full indirect auto loan origination system including vendor onboarding, system design, system implementation, controls and processes (which now generates $50M+ in originations)• Collaborated across leadership, data and decision science, pricing, policy, IT, ops, legal and product to develop roadmaps, feature creation and delivery while building a prioritized backlog to develop highly scalable solutions • Researched, compiled, and analyzed… Show more • Tasked with building and implementing a full indirect auto loan origination system including vendor onboarding, system design, system implementation, controls and processes (which now generates $50M+ in originations)• Collaborated across leadership, data and decision science, pricing, policy, IT, ops, legal and product to develop roadmaps, feature creation and delivery while building a prioritized backlog to develop highly scalable solutions • Researched, compiled, and analyzed qualitative and quantitative information to conclude and communicate decisions• Facilitated discussions across IT and business to define requirements and acceptance criteria to focus on critical needs Show less

Dallas/Fort Worth Area

• Product manager for Southwest Vacations and PlacePass experiences• Directly managed partner relationship and led day to day activities with external and internal teams in Marketing, Revenue Management, Finance, Customer Service to develop promotions, projects, and build revenue strategy • Executed 30/60/90 strategy during COVID-19 leading to successful one of a kind promotions and technology enhancements as well as A/B testing to support decisions and optimize revenue• Grew… Show more • Product manager for Southwest Vacations and PlacePass experiences• Directly managed partner relationship and led day to day activities with external and internal teams in Marketing, Revenue Management, Finance, Customer Service to develop promotions, projects, and build revenue strategy • Executed 30/60/90 strategy during COVID-19 leading to successful one of a kind promotions and technology enhancements as well as A/B testing to support decisions and optimize revenue• Grew partnership collaboration leading to a test and learn approach coupled with newly created reporting to discern valuable insights Show less

Dallas/Fort Worth Area

• Executed tests in an Agile environment with IT, UX, marketing and product owners to improve conversion rates and decrease error rates leading to an incremental $1.5M in revenue• Implemented marketing strategy for new and existing web and app pages to support campaigns and achieve enterprise level feedback on all digital platforms• Conducted technical requirements meetings to meet stakeholder needs in American’s marketing technology tools leading to increased speed to market and buy in… Show more • Executed tests in an Agile environment with IT, UX, marketing and product owners to improve conversion rates and decrease error rates leading to an incremental $1.5M in revenue• Implemented marketing strategy for new and existing web and app pages to support campaigns and achieve enterprise level feedback on all digital platforms• Conducted technical requirements meetings to meet stakeholder needs in American’s marketing technology tools leading to increased speed to market and buy in across commercial organization before launch of new products Show less

Dallas/Fort Worth Area

• Established partner performance reporting dashboard for commercial groups to proactively track the quality of partner airline bookings using Tableau to reduce revenue leakage and arbitrage by $9M in annually • Developed best practices and automated data pulls to minimize revenue impact to operational groups during disruptions and migrations saving hundreds of customer service agent hours• Activated new partnership to grow Asia revenue incrementally by $0.6M • Co-created yearlong… Show more • Established partner performance reporting dashboard for commercial groups to proactively track the quality of partner airline bookings using Tableau to reduce revenue leakage and arbitrage by $9M in annually • Developed best practices and automated data pulls to minimize revenue impact to operational groups during disruptions and migrations saving hundreds of customer service agent hours• Activated new partnership to grow Asia revenue incrementally by $0.6M • Co-created yearlong mentorship program between Revenue Management and Purdue that led to 3 mentees being hired full time upon completion Show less

Dallas/Fort Worth Area

• Led as business owner for Change Fees and other flexible products annual revenue increase by 5% to $850M • Redefined KPIs for performance and recent trends of products using SQL and SAS to reflect real time conditions • Created business cases and forecast to monetize flexibility/changeability leading to 3 new revenue initiatives

Dallas/Fort Worth Area

• Managed yield strategy in Midwest markets to ensure customer segmentation and revenue maximization which increased annual revenue by 8% to $600M • Generated ad hoc reports in Excel and PowerPoint presentations to assist in analysis of markets across department • Mentored a new hire and helped develop a new hire boot camp for 80 new hires that decreased costs and training times and improved retention

Master Of Business Administration - Mba

Activities and Societies: MBA+ Leadership and Professional Development Consulting project- we successfully completed a marketing plan.

Master'S Degree, Aviation And Aerospace Management

Activities and Societies: Aviation Graduate Council, A3IR CORE, Teaching Assistant

Bachelor'S Degree, Aviation Management

Activities and Societies: Purdue Stadium Rescue Squad- President, Boiler Gold Rush -Team Lead