Mark Blake Email & Phone Number

Texas, United States

Columbus, Ga, Us

Dallas, Texas, Us

Seed-round start-up's first data analyst, providing insights into users' behavior and usage of the company's SaaS product. Contributed to the company's long-term data and analytics roadmap by identifying opportunities for improvement in the way we processed and stored data. Led a data warehousing project to enable better reporting at a more granular level.

Served as an internal process improvement consultant during an organizational turnaround. Improved organizational efficiency by training cross-functional teams, eliminating redundancies, and implementing new CRMs for the fundraising and admissions offices, the organization’s key revenue generators. Established relevant KPIs and an organization-wide business glossary.

Lead the deployment of a CRM and reporting system to boost annual giving. Developed and monitored KPIs based on both new and existing data sources. Oversaw integrations between operational data sources and data warehouses. Supervised ongoing progress while identifying areas of improvement through insights-based recommendations.

Analyzed prospective student and enrollment data for recruitment and retention initiatives and for organizational reporting. Leveraged historical data and statistical methods to forecast future enrollment. Developed data-informed strategies to increase revenue, enrollment, and student retention. Managed projects impacting multiple stakeholders. Hired, trained, and developed a team of six employees.

Managed the admissions CRM and application system and trained new hires on optimal utilization of the CRM to maximize efficiency and ensure the confidentiality and security of personal information. Worked in close collaboration with other offices to prepare reports for internal and external stakeholders.

Recruited and supervised team members, evaluated employees’ performance, and created personal development opportunities to improve productivity. Maximized marketing effectiveness by managing a consistent flow of outgoing phone calls based on call priority while analyzing prospective student data and adjusting phone scripts, email templates, and mailing timing.