Responsible for the direction and implementation of all of Carter Lumber's marketing, advertising, communications, public relations and corporate events, including but not limited to: branding, B2C advertising, B2B advertising, digital advertising, marketing analytics, lead generation, digital properties management, social media and customer rewards program.Have shown time and time again the ability to understand a complicated, inefficient, expensive process and work with key stakeholders to eliminate inefficiencies and reduce cost, often through the use of technology.Supervised of all facets of our customer rewards program whereby customers could redeem points for trips. From refining systems to track points and allow for redemption to hosting almost a 1000 customers each year on the trips, I was very heavily involved in making the process of these trips smooth and efficient for everyone involved.Work with senior executives to conceptualize, design and implement our annual company meeting where over 700 internal and external representatives take part in a two-day conference highlighting our past year and plans for the next. Key involvement includes researching, designing and collaborating with senior executives to develop our President's annual state of the company presentation. Each year, I spend a month on the road shooting photos, videos and interviews to be used in several films that are presented during the annual presentation.

Direct the planing and implementation of all digital marketing initiatives throughout the companyCreated a lead generation focused, e-commerce website to showcase our product offeringPersonally manage online advertising channels such as paid search, display advertising and email marketingWork with other business areas to eliminate inefficiencies using technology

Operate an online food and restaurant marketing company.Run eatingcleveland.com, a Cleveland Food Blog.Help entrepreneurs in the food sector to promote their products and improve their brand.Continually testing various forms of Internet marketing to see what is effective and what isn't.

Manage a large scale Paid Search Advertising AccountLead company-wide Google Analytics implementation and usage effortsAct as online advertising expert for International Operations, Special Lines, Homeowners and AgencyHone data gathering, storage and analyzation skills in order to judge program effectiveness

Work to develop the tools and materials to assist independent agents to sell Progressive Insurance. Coordinate efforts with in-house creative and outside vendors to provide agents with unique avenues extending the Progressive brand.Analyze processes to eliminate complexity and reduce the time required to perform them.Use technology to increase the team's effectiveness in working with agents.

Acted as a licensed insurance agent to provide customers assistance in making changes to their insurance policiesAdapted old methods for educating customers into simplified formsWorked as a mentor for new hiresProvided suggestions to management on how to improve the customer experience

Managed 100+ client website development and programming projectsRevamped dozens of processes and systems to allow for greater automation and reduced costs.Developed and implemented a complete marketing plan directed at home consumers. Utilized current customers as word of mouth advertising through a referral program .Focused branding efforts and created new product offerings to drive company growth.