Mark Gullett Email & Phone Number

Concord, Nc, Us

Concord, North Carolina, United States

Greater Philadelphia Area

Responsible for lead generation for sports division for direct mail and digital company.Brought several years of sports marketing expertise to help oversee their marketing initiatives before company was acquired.

Greater New York City Area

Worked as a branding consultant to assist in the rebranding of Starwood Resorts. Team lead for rebranding of the $13 billion Sheraton Hotels and Resorts portfolio reporting directly to the CEO.Worked with creative teams to help rebrand the logo.Liaison to Publicis Agency and creative team and.Lead consultant on TV and print. TV Advertising is still being used today. Directed to increase positive profile, reposition Sheraton and drive bookings for the underperforming brand of the $13 billion hotels and resorts company.Created a new visual identity with internal team including updated logo and all on property collateral.Company lead with agency to develop a multichannel global advertising campaign.Lead consultant on TV and print.

Greater Philadelphia Area

Responsible for marketing strategy, marketing and advertising for NBA team including brand positioning, marketing and sales analytics, driving ticket sales, content development and distribution, social media, website, live events, CRM and in-game entertainment. Oversight of third party agencies and vendors.+Exceeded revenue budget by 12% during a 63 game losing season.+Exceeded revenue projections for four consecutive seasons.+Led the NBA in digital advertising with a 118% average ROI in retargeting.+Five local and regional Addy Awards for advertising and branding.+Established an internal creative department including graphic designers and video producers/editors.

Tampa/St. Petersburg, Florida Area

Directed strategic vision and leadership for the NHL team and the arena’s marketing department. Responsible for all aspects of the organizations brand development, marketing and advertising, grassroots, research, database marketing, interactive, creative services and oversight of third party agencies and vendors.+Led the NHL in attendance with four consecutive years of being sold out.+NHL ground breaking campaign for a yet undrafted #1 player.+Maximized the 2005 Stanley Cup Championship to maintain accounts and fans during lock-out season.

Tampa/St. Petersburg, Florida Area

Created and successfully launched WiLD 98.7. Responsible for music and market research, hiring staff, advertising, marketing and promotion. Wrote and produced television commercials, outdoor campaign, print and direct mail campaigns. Managed and inspired staff of 20+.+Station achieved #3 status in 18-34 demographic in just 90 days.+National recognition in the radio industry for creative and disruptive roll out.