Mark Lenhart Email & Phone Number

Mt Prospect, Il

Schaumburg, Il

EXPERIENCEAmerican Veterinary Medical Association, Schaumburg, IL 2014-2016Professional Non-Profit Association in Veterinary Medicine Chief Marketing Officer Led a 28 person in-house Marketing & Communications division and oversaw all marketing, communications, digital marketing and creative service activities. Created a shared services in-house agency model to support AVMA’s 3 Strategic Business Units (SBU) and all external corporate branding/advertising activities. Instituted the development of AVMA’s first integrated marketing and communications plan to support over 500 individual tactical and marketing campaigns. • Led a successful $1.0M rebranding effort from concept to rollout that resulted in a 150% increase in website traffic, 280% increase in content downloads, and an 18% increase in membership. • Launched a market research initiative that included an annual brand and segmentation tracking survey which allowed AVMA to target timely and relevant content to individual members based upon their preferences and segmentation. • Initiated a lapsed customer campaign with 402 member practices nationwide, sending reminder emails to customers who were lapsed 16 months or more. Pilot program generated $4.1M in additional revenue for participating practices.

Northbrook,Il

Member of the 4 person executive leadership team. Directed all marketing and Go-To Market strategies, developed communications and messaging, branding, website, PR, events, media, pricing, and competitive strategies that exceeded lead generation and sales growth goals. Worked closely with R&D, product management, business development and customer support teams to align marketing and strategy efforts to commercialize IP portfolio.• Led the efforts to secure a $1.5M Joint Development Agreement (JDA) with a large commercial food producer to co-locate a beta test site inside three production plants.

Chicago, Il

Overall management responsibility for the successful operation of the two client groups. Full P&L responsibility of $2.0M annual operations, budget development, financial integrity, member recruitment and development, marketing management and oversight of annual meeting and 8 regional events. • Developed and led two international trade missions for NFDA to expand market and business opportunities for manufacturers and distributor members. These missions generated over $4.7M in sales for participating companies. • Created and launched 4 new communications platforms for DPHA to enhance their ability to connect one-on-one with members to reinforce the value of their membership and to keep them up dated on association news, industry reports, member content and events.

Abbott Park, Il

Responsible for developing, implementing and managing all marketing, sales and communications activities to facilitate the sale of Abbott Animal Health’s (AAH) $85M product portfolio (Anesthesia, Fluids, and Devices) through 23 distributor partners. Day to day management of an 8 person field sales team, worked closely with distributor senior management, marketing and sales personnel to ensure their active engagement with Abbott products to achieve revenue targets.• Created a web portal to transform previously archaic distributor site into a dynamic intranet resource improving communication flow and adding an effective tool for field reps that increased sales 29% year-over-year.• Led a cross-functional team through all marketing, sales and project management activities to ensure a successful launch of a $15M private label anesthesia product for top 5 distributor companies.

Northbrook, Il

Responsible for advising and leading each member company through the development and execution of all marketing, communications, branding, planning, corporate business development and project management activities. Member companies were global Tier 2 automotive suppliers, infrared and solar energy providers, and information technology integrators.• Led each company through a comprehensive business plan redesign to change them from being product focused to customer focused. Directed and facilitated multiple cross functional teams (operations, sales, engineering, design and manufacturing) through all phases of project management to identify and create specific action plans, timelines and performance measures. Effort resulted in a 15% increase in sales per member company.• Involved in evaluating the soundness of all business related investments, corporate projects, headcount and new ventures resulting in the acquisition of two companies providing $25M of top-line sales to the holding company.

Chicago, Il

Responsible for growing a start-up National Accounts division and securing 3 Fortune 500 accounts within 6 months and delivering sales of $3.5M for the division by building strong relationships with key contacts and influencers.

Chicago, Il

Developed a comprehensive business plan for the company's largest product line. Determined product and program strategies, target market pricing, ROI projections and performance measures. Identified and budgeted for sales promotion and advertising plans. Supported direct sales and alternate channels of distribution and accompanying sales deployment strategies.

Chicago, Il

Created marketing strategies for the entire Océ product line of mid-volume to high-volume environments. Target markets were the Education and Associations marketplaces. Consistently over-achieved sales budget in excess of 125% of plan. Earned "Century Club" recognition for exceeding sales plan three consecutive years.

Msc, Communications Systems And Stategy Mangement

Ba, Communications