Do data silos and antiquated systems bog you down? Are you struggling to get anything out of your reporting?Does your tech stack cause you confusion?These are legitimate concerns for anyone in digital marketing.- You want to know you're using data effectively- You want actionable insights and analysis- You want to harness the power of data- You want to avoid expensive vendor and IT lock-in- You need help bridging the gap between marketing and ITI have helped organisations like Booking.com for Business, Tourism New Zealand, Paddle Billing, Selfridge’s, Oyster Bay Wines, Auckland Council, and IAG Insurance on their unique analytics maturity journeys.Fortune 500 companies.Fastest-growing companies.Councils and government departments.They trust me with their data. Will you?- Need a competitive edge in digital analytics?- Need to elevate your team's skills with GA4 training?- Need a strategic partner for digital growth and transformation?- Need a solid project or measurement plan to move forward?Whether your challenge is your data, maturity or your tools.Say "Hey Mark" in a message, and let's chat.

Part of the organisation team for MeasureCamp Auckland. MeasureCamp is a not-for-profit event for the whole marketing and analytics community in New Zealand.

I am proud to have been part of their team and part of the successful integration of the Absolute Analytics team and Reason. My position at Reason involved transitioning the existing Absolute Analytics team, clients, process, and products to Reason as part of a successful win-win acquisition.I did this while continuing to build the team, client base and setting and leading the strategic direction for the newly created data and analytics department. I’m looking forward to continuing to consult with Reason in an advisory role.

I created one of the top analytics consultancies in New Zealand, working with marketing agencies and web developers to ensure that their clients have the best possible decision-making data at their fingertips.Through web analytics audits, setups, training and consulting. For more information: absoluteanalytics.co.nz

I work with various analytic and planning tools to uncover actionable data to identify digital strategies that support client's goals, while project managing SEO, PPC and website builds to ensure targets are met and happy clients.

I manage SEO, AdWords and web development accounts to ensure the best results possible and happy clients.

I worked in the Global Marketing Team helping to plan and implement MediaCom’s internal and external communication activities, with the objective to strengthen the network, build the brand and to maximise new business growth opportunities.

Ad hoc work for the consulting partnership involved a production and analysis of a ‘High Value Manufacturing landscape’ generated by a group of UK academics specialising in Manufacturing. The work aimed to identify potential opportunities for the U.K to compete globally in manufacturing.