Mark Willson

Mark Willson Email and Phone Number

General Manager at Middle Harbour 16ft Skiff Club @ Middle Harbour 16ft Skiff Club
237 Spit Rd, Mosman,NSW 2088,Australia
Mark Willson's Location
Greater Sydney Area, Australia
Mark Willson's Contact Details

Mark Willson work email

Mark Willson personal email

n/a
About Mark Willson

After 30 years with IBM I am moving on. At the moment I am enjoying some time out working with the builders as they renovate our home. What's next...... something exciting I am sure...In my time at IBM I started out as a sales trainee straight out of university and have enjoyed being part of the incredible growth and change of the company as it has become one of the leading technology companies in Australasia. As Director of Marketing and Communications at IBM, I have entered ‘Smarter Planet’ into the public lexicon – revealing itself in everyday conversation, government programs, and public events across Australia and New Zealand. This has helped IBM establish itself as a leader in sustainable and forward-thinking vision.I’ve been entrenched in the company’s growth, from direct marketing 20 years ago to Internet-based tactics of today, while prioritising brand positioning and cultivating key relationships among customers, influencers and decision-makers. In 2000, I launched ibm.com within Australia, which remains a central part of IBM’s sales and marketing activities.I have had the opportunity to share my marketing and communications insights around the world for leading brands and am often available as a keynote speaker for events or private sessions.I currently sit on the board of the Australian Direct Marketing Association and blog about my key learnings at www.aussiecmo.com.au.Specialties: • Marketing, Communications and Sales Management• Focus within the IT industry – I have directly worked in the following sectors: hardware, retail, consumer products, airline industry solutions and across small-to-medium enterprise. • Leadership• Organisation• Aligning sales and marketing goals to achieve business objectives

Mark Willson's Current Company Details
Middle Harbour 16ft Skiff Club

Middle Harbour 16Ft Skiff Club

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General Manager at Middle Harbour 16ft Skiff Club
237 Spit Rd, Mosman,NSW 2088,Australia
Employees:
8
Mark Willson Work Experience Details
  • Middle Harbour 16Ft Skiff Club
    General Manager
    Middle Harbour 16Ft Skiff Club Feb 2014 - Present
    The Spit , Mosman
    Trying something totally new. Doing everything from working in the bar to running the membership programs. I am enjoying being hands on, close to our clients (members) and working with a great team. I am learning many new skills while also leveraging others I bring with me... marketing, management and a professional approach to business. Come and see me at the Skiff Club for lunch or drink. It is a great waterfront venue for friends or business meetings. Call the club on 99324600.
  • Ibm
    Director Of Marketing And Communications, Ibm Australia
    Ibm 2008 - Jan 2014
    Sydney, Australia
    Immediately on stepping into this role, I consolidated the marketing and communications units into one efficient team, streamlining the engine that drives customer awareness and engagement with IBM’s products and achievements. This has helped IBM align our communications both internally and externally across all of our PR, marketing, and advertising initiatives, giving us a consistent voice in the Australian and New Zealand markets.My key focus for 2011 includes: IBM’S SMARTER PLANET - IBM’s global vision to leverage smart connections to achieve economic-growth, increase efficiency, and build a sustainable and forward-thinking world. http://www.ibm.com/smarterplanet/au/en/IBM’S CENTENNIAL STRATEGY - Celebrating 100 years of leading technological and societal development, IBM honors its centennial anniversary with a year-long initiative to continue our forward-thinking progress by engaging with business leaders, academia, clients, and local communities. IBM was founded on June 16, 1911. http://www.ibm.com/ibm100/us/en/icons/founded/ On the day marking our 100th birthday, I brought together five past IBM CEOs (including current Testra CEO David Thodey) and our current head Andrew Stevens to host a press forum and panel discussion on the history, culture, and future of IBM, elevating IBM’s public profile within Australia.Leading my team to participate in IBM’s worldwide ‘Celebration of Service’ program, Australia had the highest participation rate of any other country with over 15,000 eight-hour community service pledges and 1000 staff-led volunteer opportunities taking place.
  • Ibm
    Director Of Marketing, Systems And Technology Group, Asia Pacific
    Ibm 2005 - 2007
    Shanghai, China
    As Director of Marketing, Asia-Pacific, I was responsible for implementing marketing programs to drive awareness and generate demand for IBM’s Asia-Pacific hardware business. I developed and executed all advertising, direct marketing, communications and web strategies across the region. After dealing with the challenges of executing marketing campaigns across very different markets, I realised the importance of never taking anything for granted in marketing. Having the opportunity to be based in Shanghai, I particularly enjoyed living and working in China and across the region.During this period we grew market share for IBM hardware and storage in the fast-growing and highly competitive Asia-Pacific market by two points. I also helped establish IBM as a shared and recognised leader in the significant China marketplace.
  • Ibm.Com
    Director
    Ibm.Com 2000 - 2004
    Sydney, Australia
    In this role I was responsible for the business management and strategy of all IBM’s customer focused web sites. My key objectives were to achieve web sales revenue targets, develop the web strategy and integration of the Internet as a primary communication, and drive relationship and lead generation across all of IBM’s business. There were many highlights, including the achievement of rapid year-to-year growth in e-channel revenue, a successful advertising launch promoting the web as a key IBM sales channel, and the development of offerings and pricing strategies specifically designed for web sales. During this busy time, we also successfully launched an affiliate marketing program and significantly expanded the range of IBM products available on the web. I achieved the targeted revenue objectives over four consecutive years, posting double-digit growth per annum.
  • Ibm
    General Manager Of Direct Marketing
    Ibm 1997 - 2000
    Having successfully developed IBM’s marketing and telephone sales capabilities, I was promoted to GM of direct marketing. In this role I was responsible for IBM’s direct marketing operations from campaign marketing to the national call centre, which at the time this was the largest sales organisation in IBM across Australia and New Zealand. I forged stronger links between sales and marketing, bringing the sales database and marketing and telesales resources into the same place for the first time, creating a single efficient lead-generation pipeline.A highlight was developing marketing database and analytic capabilities, which were then adapted as the global model rolled out around the world.

Mark Willson Skills

Marketing Leadership Consumer Products Retail Organization

Mark Willson Education Details

  • Sydney University
    Economics, Computer Science
  • Australian Direct Marketing Association (Adma)
    Australian Direct Marketing Association (Adma)
    Diploma Of Direct Marketing
  • Harvard Business School
    Managing An Interactive Future
  • Leadership Consortium
    Leadership Consortium
    Executive Leadership Development
  • Macquarie Graduate School Of Management
    Macquarie Graduate School Of Management
    Marketing Management, Strategic Marketing
  • Monash University
    Finance For Executives
  • St Aloysius College
    St Aloysius College
  • St Aloysius College
    St Aloysius College
  • St Aloysius College
    St Aloysius College

Frequently Asked Questions about Mark Willson

What company does Mark Willson work for?

Mark Willson works for Middle Harbour 16ft Skiff Club

What is Mark Willson's role at the current company?

Mark Willson's current role is General Manager at Middle Harbour 16ft Skiff Club.

What is Mark Willson's email address?

Mark Willson's email address is wi****@****ibm.com

What schools did Mark Willson attend?

Mark Willson attended Sydney University, Australian Direct Marketing Association (Adma), Harvard Business School, Leadership Consortium, Macquarie Graduate School Of Management, Monash University, St Aloysius College, St Aloysius College, St Aloysius College.

What are some of Mark Willson's interests?

Mark Willson has interest in Skiing, Italian Cooking, Family Time With My Three Children, Sailing, Surfing.

What skills is Mark Willson known for?

Mark Willson has skills like Marketing, Leadership, Consumer Products, Retail, Organization.

Who are Mark Willson's colleagues?

Mark Willson's colleagues are Nick Stabback, Jeremy Bloore.

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