RESPONSIBILITIES• Total P&L management for the ANZ and South Asia (HK, TW, SEA, IN) markets.• Manage Brand, Communications, Commercial and Insights & Analytics teams as well as cross functional teams that influence outcomes for the market.ACHIEVEMENTS• First region globally to restructure to incorporate a team that looked after both Activision and Blizzard Publishing globally as a trial.• Grew ANZ revenue +25% in the first year of engagement.• Achieved South Asia's biggest ever revenue and OI in 2021.• Achieved less than 5% of turnover of staff since taking on the position, coupled with highest ever satisfaction scores for employees.

RESPONSIBILITIES• Achieve commercial targets for the ANZ and Japan markets. • Provide leadership and direction to both Country team, inclusive of direct and indirect reports. • Create country strategies to maximise the acquisition, engagement, and monetization of players in both markets. • Identify, establish, and work with partners (publishing partners, retailers, agencies, 1st parties) to fulfill commercial goals. ACHIEVEMENTS• Doubled the size of the Japan business in 14 months after being the same size for 4 years in a row and attained this growth in a declining market. • Gained EA Japan's best team health survey results in the 10 years of operation.• Changed global communications strategy for a new IP launch in Japan resulting in Japan achieving the highest sales for EA globally for the launch.• Re-engineered the trading model for Japan allowing for the greater opportunity for consumer acquisition to achieve cited results above. • Won the APAC inaugural ‘Gabbie Badman’ award for the APAC team member that was voted to go over and above the expectations of the role for the year. • Won Sega’s publishing partner of the year in Japan based on the creation of win win solutions that lead to commercial outcomes for both Sega and EA.

RESPONSIBILITIES• Lead the APAC insights and analytics organisation, using research (qual and quant) and analytics (prescriptive, predictive, and diagnostic) to unveil insights and use them to develop commercial and marketing strategies.• Created the Asia insights and analytics organisation allowing EA to gain ‘live' insights across the consumer journey, inclusive of purchasing, play and post purchase journeys.ACHIEVEMENTS• Determined payment gateway barriers to purchase across Greater China and provided solutions that were implemented and used as a platform to increase monetization across the region. • Discovered user experience concerns with localization of language in gameplay menus for FIFA in Japan and used this as a springboard for reducing player barriers in the development of the 2018 strategic plan. Once rectified the business gained an additional average 3 session days per user equating to an additional $2M in revenue.• Developed the first global ‘live' dashboards to identify gameplay server issues that allowed real time escalation paths. • Led a global buyer behavior project covering 10 markets that is used to offer EA a competitive advantage on how tailor campaigns to different buying cohorts.• Led the remodeling APAC promotional pricing by using predictive tools to identify consumer acquisition opportunities. This created revenue increases in low discretionary income markets.

RESPONSIBILITIES• Established a consultancy (14 staff) that assisted clients across FMCG, technology, toys, and digital media industries in the development of product design, commercial and marketing strategies, and executions. • Assisted start ups in securing investment dollars and guided company structure, IP protection and partner management.ACHIEVEMENTS• Revised a global toy manufacturers portfolio management and customer management that resulted in the delivery of: Profit margins increasing by 20%, reduction of product skus by 20%, closure of 60 direct customers to allow team to manage customers that matter. • Modelled demand plan for a new entertainment product launch based on consumer insights, category trends for a client that prevented a $5M overstock• Ran brand marketing for the launch of Activision's Skylanders interactive toys for 2013.• Developed a digital media strategy for a home improvement website that saw advertising revenue increase 900% - Country, brand, commercial strategic plan development.- Leadership development coaching. - Streamlining sales and marketing processes.- Establishing and refinement of roles and responsibilities. - Project management of product launches.- Pricing elasticity and forecast modelling.- Trade marketing executions.- Website and social media strategy development, build and execution.

RESPONSIBILITIES• Responsible for running the Call of Duty business unit for Activision ANZ inclusive of commercial and marketing strategy and execution• Launched the most successful entertainment launch in ANZ history at the time ($16M in retail sales in 24hrs)• Established a relationship with Frucor Beverages that saw Modern Warfare 3 branding on 1.3M energy drink cans across Australia which was the first beverage partnership for Activision Blizzard in the Australian market• Negotiated with the relevant government bodies to ensure that the Modern Warfare 3 campaign was able to air a MA15+ advertisement during prime-time television; resulting in 1.7M targeted consumers seeing the advert on the night of ‘reveal' and a further 120,000 consumers accessing the Call of Duty website in the 8 hours post the ad running• This was a first for the local industry of which was copied by competitors in following years.

Responsible for channel, sales and trade activation strategies for Activision Blizzard. Managed 3 x direct reports (Trade Activation Manager, Sales Operations Manager, Shopper Insights Manager).

Led Activision sales organisation with 6 direct reports across National Acccount Management, Trade Marketing and Sales Operations.

Responsible for the account management of Big W, Harvey Norman, DSE, GAME, and national distributors. Managed 1 x direct report.

Responsible for the channel strategy for the "Out of Home" market (route trade, petrol & convenience, schools, theme parks, cinema). Managed 3 x direct reports.

NAM for Unilever Spreads on the Woolworths Account

Assisted in the development for the Unilever haircare category strategy and trade marketing plan