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Mark Coleman is a seasoned executive with over 30 years hands-on global experience leading and building businesses for iconic companies including The Walt Disney Company and National Geographic with leading partners such as Mattel, Hasbro, Hallmark, Kellogg’s, and Coke. His career highlights include leading and growing businesses in excess of US$5billion directly and in partnership with over 300 business partners in 25 countries. While Mark has extensive experience in the USA, he is also a subject matter expert in managing business relationships in Asia, Europe, and Latin America. Over the course of his career Mark has become renowned for leading high performing cross-functional teams by possessing a clear and concise communication style, strategic thoughtfulness, and laser and sustained focus on the set objectives.Mark’s strong multi-industry knowledge and global network with the C-suite places him at the forefront of igniting new businesses across a broad array of product sectors including toys, apparel, fashion accessories, homewares and publishing in retail & brick and mortar and E-commerce channels. Functional expertise includes: o Strategic Planningo P&L Managemento New and Organic Revenue Growtho Licensing and SalesProduct Sector expertise includes:o Entertainment & Toyso FMCGo Fashiono Retail & E-CommerceGeographic Expertise includes:o Global Expansiono Global Operationso Global Brand Marketingo Emerging MarketsMark earned his degree in Marketing at NSW Institute of Technology, Sydney, Australia. While Mark has deep global experience, he has specifically lived and worked in Australia, New Zealand, Hong Kong, the U.S. and Singapore. Originally from Australia, Mark holds dual U.S. and Australian citizenships. He leads an active lifestyle, is an avid golfer and passionate about experiencing adventures worldwide. Mark currently resides in Los Angeles with his family.
Kacey Enterprises Llc
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Chief Executive OfficerKacey Enterprises Llc 2016 - PresentStrategic consulting for companies across a range of industries including consumer products, media entertainment, retail and licensing.
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Vice President, Consumer Products And Location Based EntertainmentNational Geographic 2018 - 2020Washington, Dc, UsResponsible for all licensing, marketing and retail operations for National Geographic consumer products and location based entertainment across Asia Pacific and the Middle East. -
General Manager, Consumer Products, Southeast AsiaThe Walt Disney Company 2012 - 2015Burbank, Ca, UsDrawing on extensive global experience, relocated to Singapore to restructure underperforming Consumer Products division. Reporting to Managing Director, led regional and in market teams for Indonesia, Thailand, Philippines, Malaysia, Singapore and Vietnam. • Negotiated early exit from ASEAN master licensee.• Established Disney Consumer Products offices in five countries, recruited 60 staff.• Maintained double digit revenue and OI growth during transition.• Restructured licensee and retailer partnerships. Reduced licensee base by 8%, and increased average revenue per licensee by 24%.• Disney Princess and Marvel segments grew 51% and 45% respectively in FY14.• Launched retail key account program, which resulted in establishment of over 400 Disney retail corners across region.• Launched partner funded marketing program, resulting in cost savings of $1.2M in FY 14.• Initiated and led Franchise Management function for TWDC South East Asia. -
Senior Vice President Emerging MarketsDisney Consumer Products 2010 - 2012Glendale, California, UsReporting to Chairman, lead international team for Russia, India, Korea, Australia, New Zealand and ASEAN markets. • FY10 revenue increased 21%; FY11 revenue and OI increased 24% to $102M.• Effectively partnered across all key divisions of The Walt Disney Company to develop integrated country plans.• Implemented key retail practice into all markets.• Partnered with key licensees to develop/design/source market appropriate product.• Realigned work practices of ASEAN master licensee to reflect strategies and work practices of The Walt Disney Company. -
Senior Vice President Global HardlinesDisney Consumer Products 2003 - 2010Glendale, California, UsFormulated global business strategy for back to school, stationery and social expressions categories, led international team of 125 and reported to Chairman. • 6 years of consecutive revenue growth, generating global revenue of $180M in FY10.• Restructured global organizations, establishing regional teams in category management, finance, creative and retail, to align with our external partners.• Best Consumer Products culture survey results for 5 consecutive years.• Built Global Summit into best practice of licensee partnership and communication.• Partnered with key companies such as Hallmark, Crayola, Amscan, and Decopac to significantly grow their international businesses.• Established Disney Baby as a stand-alone business unit. Built team of 35, and grew revenues 27% in FY06 . -
Vice President Infant Home And Consumer ElectronicsDisney Consumer Products 2002 - 2003Glendale, California, UsLed business unit for Infant, Home and Consumer Electronics.• Launched Disney’s first range of consumer electronics products into the US market. • Worked on executive team who successfully negotiated Disney’s largest retail contract, with Target. -
Regional Director Asia PacificDisney Consumer Products 2000 - 2002Glendale, California, UsDeveloped and implemented Consumer Products into the Asia region.• Launched key packaged goods initiatives with global partners such as Coke, Kellogg’s, Gillette, and Unicharm.• Management of key global licensees including Mattel, Lego and Hasbro.• Achieved revenue of $19.2M in FY02, a 17% increase.• Restructured Taiwan operations, reversing declining revenue and OI trend.• Negotiated Tomy Infant and Preschool contract, generating additional $7.5 M revenue. -
Director LicensingDisney Consumer Products 1998 - 2000Glendale, California, UsManaged all licensing activities and revenue generation in apparel, fashion accessories, home furnishings, toys, stationery, publishing, food and personal care. Led team of 11 across two markets, with $14M FY99 revenue.• Implemented category management structure into organization.• Restructured licensee base, reducing licensees by 19%, while growing revenue 11% in F99. -
Country DirectorDisney Consumer Products 1997 - 1997Glendale, California, UsResponsible for all licensing, marketing and retail operations for Consumer Products.• Arrested declining business, undertook significant restructure of the organization, rationalized licensee base, enabling operation to be successfully folded back into the base of operations in Melbourne, Australia. Contributed cost savings of $300K.• Implemented “Mickey’s 70th Birthday” promotion, Disney’s highest profile promotion in the market. -
Director Sales And Retail MarketingDisney Consumer Products 1994 - 1996Glendale, California, UsEstablished Consumer Products Sales and Retail Marketing Division in Australia.• Developed retail marketing plans with Australia’s leading retailers, including Target, K-Mart, Myer/Grace Bros, Toys R Us, World 4 Kids and Angus and Robertson.• Increased distribution of Disney licensed merchandise into new channels of distribution including Tupperware, Blockbuster Video and Food Plus Stores.• Revenue grew 22% in FY96 period..
Mark Coleman Skills
Mark Coleman Education Details
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Nsw Institute Of TechnologyMarketing -
Sydney Technical CollegeManagement
Frequently Asked Questions about Mark Coleman
What company does Mark Coleman work for?
Mark Coleman works for Kacey Enterprises Llc
What is Mark Coleman's role at the current company?
Mark Coleman's current role is Global Experience I International I Licensing I Merchant I Business Development I P&L Management I Consumer Products I Hard Lines I Toys I Retail I Wholesale I President I General Manager I Chief Revenue Officer.
What is Mark Coleman's email address?
Mark Coleman's email address is ma****@****ail.com
What is Mark Coleman's direct phone number?
Mark Coleman's direct phone number is +1.818.560*****
What schools did Mark Coleman attend?
Mark Coleman attended Nsw Institute Of Technology, Sydney Technical College.
What are some of Mark Coleman's interests?
Mark Coleman has interest in Children, Environment, Education, Disaster And Humanitarian Relief, Animal Welfare.
What skills is Mark Coleman known for?
Mark Coleman has skills like Leadership, Licensing, Consumer Products, Brand Management, Strategic Partnerships, Negotiation, Product Marketing, Strategy, Marketing Strategy, Brand Development, Product Development, Cross Functional Team Leadership.
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