As a key contributor to the in-house creative team at MassMutual, my role revolves around high profile, brand-level marketing campaigns. Most frequently, I lend my art direction expertise to key brand partnerships with the NHL and Boston Red Sox. Closely involved with the creative storytelling and design plans for several local and national broadcast spots, I take a proactive approach to conceptualizing and executing essential, accompanying social and traditional marketing collateral. Creating many assets myself, organizing third-party production, and collaborating with our team of studio designers, I led the art direction for several well performing campaigns from kick-off through execution.

markcoletti.comArt with purpose. Moose Art Designs ,my freelance brand, specializes in providing quality, industry specific designs for your graphic design needs. Whether you are starting a company and creating a brand or need help with a mailing, magazine ad, website, logo, or video, Moose Art Designs is equipped to lend a hand. Experienced in print, web, and video design, we aim to challenge the status quo in design and best cater to your needs. SPECIFIC SKILLS:Brand Creation, Client Management, Web Design, Print Layout, Video Editing, Freelance DesignVisit www.markcoletti.com for more information.

As an Art Director focused in Motion Graphics, I provide sound art direction, create digital content for use on social media, and assist the marketing efforts of American Student Assistance® (ASA). I work closely with our Creative Director as well as other staff meeting tight deadlines to translate ideas into effective graphic design assets, digital animations, and compelling video. With the ability to present and communicate ideas effortlessly to benefit the production and design teams, I lean on industry trends and software (eg. Adobe Suite) to provide timely and purposeful design.At ASA I work with the creative and marketing departments to create original graphic content for ASA’s website, social media pages, product marketing campaigns, and other key marketing materials. I am focused on communicating with senior management to develop and maintain an aesthetic and brand that reflects the company’s core values and ideals. As well as reviewing graphic materials and assessing their validity and appropriateness for our brand, I also help to maintain graphic consistency across all deliverables while developing artistic concepts alongside the entire creative team.ASA® helps kids discover their education and career opportunities. ASA® is committed to helping kids know themselves, know their options, and make smart choices about their futures. Learn more about ASA® at asa.org SPECIFIC SKILLS

Adobe CC (Illustrator, Photoshop, InDesign, Muse, XD, Premiere, After Effects…), Typography, Wacom/Cintiq Illustration, Landing Pages, Animation, Video editing and production, Strategy, Social Media Management, On/Offline Materials, Content Strategy/Creation, Art Direction, Brand Management, Iconography, Story Boarding

Other Skills:
MS Office, Project Management, Teamwork, Leadership, Communication, Technology, Creativity, Strategy, Art Direction

As a Senior Graphic Designer and Content Specialist, my focus includes brand management, marketing support, online/offline advertisement creation, content planning and creation, copywriting, video editing, client-work, and more. Specifically, in this role I was empowered to lead the creation of Spreadshirt's sub-brand Spreadshop. Devising a brand identity and brand book, I was charged with managing the brand's elements and general design aesthetics. I was also an instrumental player in the content strategy of this young brand. Frequent copywriting, social media management, email campaign creation, and even podcast publication were recurring projects of which I was trusted to strategize, plan, and execute. My design focus did not stop with marketing support, brand management, and content strategy, however; I was also tasked with a client-facing role. I was one of three designers selected to be part of Spreadshirt's Premium Design Team where customers could participate in a pay-for-design program and work directly with expert designers to create unique illustrations and designs for sale on merchandise in their e-commerce storefronts. We would also support the custom coding requirements of their storefronts (HTML/CSS). SPECIFIC SKILLSGeneral Design: Adobe CC (Illustrator, Photoshop, InDesign, Muse, XD), Apparel and E-Commerce Design, Web (HTML/CSS), Agency-like Role, Client Facing, Typography, Wacom/Cintiq Illustration, Landing Pages, Wordpress CMSMarketing Support:Strategy, Social Media Management, SEO/SEM Assistance, On/Offline Materials, Acquisition Marketing, Email Marketing (Constant Contact, Mail Chimp, Salesforce)Content Design/Strategy:Content Strategy/Creation, Copywriting, Video Editing, Coschedule Planning, Blog/Vlog Creation, PodcastingBranding:Brand Management, Brand Book Creation, Iconography, Asset Library Maint., Story BoardingOther:MS Office, Project Mgmt, Teamwork, Leadership, Communication, Technology, Creativity, Strategy

As Deputy Art Director at HOWL Magazine in Lowell, my role focused around art direction, editorial planning, staff management, website maintenance and design, and print layout. HOWL magazine is a monthly, independent arts and entertainment editorial. (www.howlmag.com)SPECIFIC SKILLS:Editorial Planning, Staff Management, Print Design/Layout, Web Management, Social Media Management, Email Marketing, Print Design: Magazine Spreads, Magazine Covers,Web Administration, Social Media Management, Indesign, Photoshop, Dreamweaver, Mail ChimpMORE ABOUT HOWL: HOWL Magazine launched online in February 2012 thanks to a small group of experienced newspaper hounds, artists, musicians and free thinkers who love Lowell and shared the same eternal question: What’s going on in the city this weekend? Inspired by Lowell’s rich history, great food, music, art, colorful characters and creative types, the first issue was forged in downtown coffee shops, bars and artist lofts over several caffeinated beverages and notes scrawled on napkins. Howl's name stems from our desire to hear the city’s unique voices — howl out, we are listening to you. Howl's message: Open your mind, dream big, create, play and take an active part in a community cultivating culture.

This role was focused in Web Design and Branding Design. I was an integral part of developing websites, logos, and general design materials for clients in an agency environment. I was responsible for helping to create visual design focused on user interaction often (UX/UI) working with Wordpress and child themes. I gained a basic experience with modern web programming languages and standards: JavaScript, CSS3, HTML5, PHP. I was also asked to research and experiment with the latest and greatest technologies to identify, test, and apply them to current and future projects.SPECIFIC SKILLS: Brand Creation, Logo Design, Client Facing, Web Design, CSS/HTML, Shopify Support, Wordpress/Child Themes, UX/UIMORE ABOUT INDUSTRY11:INDUSTRY11 creates the web site experience you and your audience deserve. Our web sites work independent of the device used to digest the content: From smart phones and tablets to desktops and console devices we’ve got your web design services covered. (www.industry11.com)

I was an integral part of Classic Elite Yarns’ creative endeavors as the only in-house graphic designer, taking a lead role creating trade show posters and booths, seasonal catalogs, packaging labels, landing pages, logos, and more. I participated in corporate efforts of brand management through my graphic design and web management responsibilities. We started a sub-brand called "Yarn and Soul" for which I was an integral part of developing logos, websites and other design assets. SPECIFIC SKILLS:Logo Design, Print Design, Product Labels, Sample Materials, Booklets, Seasonal Catalogs, Fliers, and Posters, Web Administration, Social Media Management, Indesign, Photoshop, Dreamweaver, blogger.com, Constant Contact, Brand Evolution, Trade Show Support, Web Design and Maintenance, Print Catalogs, Photoshoot Support, PackagingMORE ABOUT CEY:Classic Elite Yarns had its origin in the late 1940s as part of an old-line textile manufacturing mill in Lowell, MA. Classic Elite was created as a marketing division of the mill and catered to hand weavers and designers. CEY began presenting at industry trade shows and producing two annual collections of hand knitting designs – and the new company also began to make the pages of international fashion magazines. Classic Elite Yarns focuses on distributing fine hand knitting yarns from numerous international mills. Classic Elite’s in-house staff also manages all pattern design and development, pattern writing, tech editing, graphic design and much of the designing for its collections.

Assist Blue Hills Brewery’s Master Brewer Andris Veidis with weekly brewing of a portfolio of beverages/beers. Perform operational duties including labeling, bottling, sanitizing, washing, inventory management, and packaging. Participate in opportunities to work at beer festivals and events as a representative of Blue Hills Brewery.

Managed online assets including social media management, email campaigns, logo design, & general marketing duties. Built customer & partner relations, managed distribution, & participated in value added product manufacturing. Planned & executed daily operations including livestock feeding, machine upkeep, planting, harvest, seed orders, & general maintenance as well as completing small to mid-sized construction projects to grow farm capabilities.

Promoted to current position in the later summer months of 2010. I work directly with Madico's Marketing Director and am responsible for projects ranging from Market/Competitor Analysis, New Business Development, Stage-Gate Process Development, and Internal Marketing. Strategy and Discovery, User Research, Information Architecture and User Experience, Social Media Strategy, Execution and Measurement, HTML/CSS, CRM Implementation.

Promoted to position after the 2008 summer season. Responsible for leading/managing several team projects including, but not limited to, regulation compliance, asset management, vendor selection, LEAN management, and software testing and implementation. Assisted in the analysis for the selection of potential investment managers for a defined benefit plan with Madico's CFO and financial consultants.

Promoted to current position; advancing through challenging assignments with each new mandate. Lead a team of three assistants to ensure the day-to-day operations ran smoothly and efficiently. Travel with the team; oversee management of the team's schedule of activities and equipment inventory. Day-to-day operations management: Coordinate the intricacies of games, practices, and team activities. Inventory/equipment supervision: Order and maintain all hockye equipment and supplies.Staff management/project administration: Direct three staff members to ensure timely task completion.

Warehouse/inventory management: Periodic inventory application through various software.Teamwork application: Team member of a group of four people focused on flow manufacturing. Merchandise order/shipment management: Met dynamic distribution/shipping deadlines and requirements.